'React. Respond. Initiate' - Visit NC 365 webinar
On Wednesday (tomorrow) at 10 a.m., Visit NC is hosting a webinar on how consumer insights, crisis research and traveler sentiment are driving Visit NC's marketing and communications strategies during COVID-19.
Crisis Research
Marlise Taylor, director of research, Visit NC
Lori Pennington-Gray, Ph.D., director Tourism Crisis Management Initiative, University of Florida
The crisis research session will provide listeners with top-line research results from ongoing national panel studies including travel perceptions, perceived risks and travel intentions going forward. Also included in this portion will be best practices for research collection and what you can do now to best prepare yourself for a "new normal."
Crisis Communications
Eleanor Talley, public relations manager, Visit NC
Chelsey Kirby, vice president, JPR
The crisis communications session will provide listeners with top-line communication strategies and trends and will share guidelines for developing a crisis communications 'comeback' plan.
Recovery Strategies | Q&A
Conducting ongoing consumer research
Securing additional marketing funds for future advertising
Pivoting Social Media Messaging to Engage Followers
A recording of last week's webinar, NC Tourism Amid COVID-19, is available at Partners.VisitNC - COVID-19 and Visit NC 365, the tourism conference's website. Visit NC will post the full Q&A from last week's webinar on the same sites as soon as possible.
Visit NC plans to host a webinar each Wednesday at 10 a.m. for the next month. Topics will be posted as available on Partners.VisitNC - COVID-19 and Visit NC 365.
Next week's webinar (on April 8) will unveil Visit North Carolina's Partner Program Opportunities. The Partner Program team from LGA, Michelle Murdoch and Hailey Weddington, will walk through the opportunities for 2020-2021, including those newly developed and evolved-to-help our state's COVID-19 response.
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