| Weekly e-newsletter for VisitNC partners | June 20, 2018 |
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| IN THIS ISSUE: * Visit NC participates with Travel South USA * Visit NC's PR efforts lead to Chihuly at Biltmore in the spotlight * New print co-op opportunity available to partners
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 | | | Tuttell (standing left) at a presentation |
Visit NC participates with Travel South USA Earlier this month, Visit North Carolina's Wit Tuttell and Heidi Walters participated in the Travel South USA Global Partner Sales & Media Mission to Italy and France. Along with Greater Raleigh CVB's Scott Peacock, 17 representatives from six states conducted appointments with travel trade and media in Milan, Italy, and Lyon and Paris, France. During the last five years, Visit NC has been a partner with Travel South in these emerging markets. In that time, North Carolina has seen an increase in visitation and revenues from Europe. RDU has a daily non-stop from France (CDG) and CLT has seasonal non-stops from Rome and Paris. For more information on Visit NC's international marketing, contact Heidi Walters at (919) 447-7762. |
Visit NC's PR efforts lead to Chihuly at Biltmore in the spotlight The efforts by Visit NC's PR team led to CNN Travel's "Chihuly sculpture lights up Biltmore estate." The exhibit by glass artist Dale Chihuly is the first outdoor art exhibit Biltmore has hosted, in addition to being the first evening experience in the gardens. |
| | | Shore (standing near screen) at the board presentation |
Chapel Hill-Orange VB board learns about Visit NC Visit NC's Mark Shore presented to the Chapel Hill/Orange County VB's board of dDirectors this week. Shore gave an overview of the role of the EDPNC and how Visit NC operates under the non-profit, public/private partnership. An overview of the state of the industry with results from 2017 gave the board insight into the role and impact of Visit NC and tourism statewide. Shore also thanked the board for their full page, "All are Welcome" advertisement in the 2018 North Carolina Travel Guide. The board was particularly interested in the new Firsts That Last campaign that launched April 2 and the preliminary results of the campaign thus far. |
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New print co-op opportunity available to reach Dallas, Miami, NYC, Chicago and D.C. markets Visit NC is excited to offer partners a new opportunity to participate in a quarter-page print co-op program to reach consumers in key markets Dallas, Miami, New York City, Chicago and Washington, D.C. Through the Local Market Combo: Extended Markets print co-op program, partners will receive a quarter page ad in Modern Luxury - Dallas, Modern Luxury - Miami, Manhattan Magazine, Modern Luxury - Chicago, and Modern Luxury - Washington, D.C. - all for one price of $4,200. This print co-op program will allow partners to reach a combined audience of 285,000 people who have an average household income of more than $400,000. The median readership age for these publications is 45 with 65 percent female.
The deadline for space reservation with this co-op is June 28; deadline for materials is July 9. The September 2018 placement is coming up fast, but space is still available. Please contact Michelle Murdoch at (704) 552-6565 to reserve your placement or for more information. |
| | | Visit NC's Nabors and Tuttell, with Elizabeth City's Mayor Betty Parker (lf) and Betty Jo Sheppard (rt) |
Elizabeth City becomes the latest addition to Retire NC Visit NC's Wit Tuttell and Andre Nabors presented the City of Elizabeth City with its N.C. Certified Retirement Community certificate today. Elizabeth City is the 18th community designated for the program. The distinction means the state has certified that Roanoke Rapids has the infrastructure and amenities sought by retirees. In addition, EDPNC/Visit North Carolina will provide promotional assistance to help encourage retirees to visit and relocate to those areas. Elizabeth City met a rigorous set of requirements, including a comprehensive community survey and an asset assessment of the community's preparedness for retiree attraction. Now that it has been named a CRC, Elizabeth City will work with Visit North Carolina to promote the community as a great relocation destination for retirees through Retire NC and consumer trade shows, such as Ideal Living Resort & Retirement Expo.
Elizabeth City is the latest community to be designated into the NC Certified Retirement Community Program, joining Asheboro, Eden, Edenton, Jamestown/High Point, Laurinburg/Scotland Co., Lenoir, Lumberton, Marion, Mount Airy, New Bern, Pittsboro, Reidsville, Roanoke Rapids, Sanford/Lee County, Tarboro, Washington, and Winterville. To find out more about RetireNC and the Certified Retirement Community program, contact André Nabors at (919) 447-7771. |
Spirit Airlines coming to PTI, bringing three Florida flights
Spirit Airlines is coming to the Piedmont Triad International Airport (GSO) in Greensboro. The airline said it's adding service to GSO from Fort Lauderdale, Orlando and Tampa in Florida. Starting Sept. 6, Spirit flights from Fort Lauderdale-Hollywood International Airport (FLL) and Tampa International Airport (TPA) are scheduled for two times weekly; starting Sept. 7, flights from Orlando International Airport (MCO) are slated to run three times weekly. Starting Nov. 8, Spirit is expected to add an additional flight to Piedmont Triad International from each destination. |
MMGY detects possible softness in leisure travel For the first time in 12 years, travel marketing firm MMGY forecasts a decline in the number of vacations Americans will take. MMGY's survey asked travelers about their intentions to travel more, less, or the same in the year ahead compared to the previous 12 months. Twenty-one percent of travelers indicated an intention to take more vacations, while 30 percent said they plan to take fewer, resulting in a 9-point negative variance in vacation intentions. This is the first time that variance has been negative in the 12 years the question has been asked, and it raises a concern about a softening of the leisure travel market in the months ahead. In the next 12 months, travelers intend to take an average of 2.9 vacations, down from an average of three in 2017. While that change isn't statistically significant - it is within the margin of error - MMGY believes it could indicate the beginning of a decline of the number of vacations taken. |
BRPA seeking new executive director Tom Hardy is retiring in November as executive director of the Blue Ridge Parkway Association. Therefore, BRPA is seeking a new executive director. The position information can be found here. The deadline for applications is July 31. |
Elizabeth City Area CVB seeking new director Christina Rehklau is moving from N.C. so is leaving as the director of the Elizabeth City Area CVB, effective June 29. Therefore, CVB is seeking a new executive director. The position information can be found here. The position is open until filled. |
Making your recycling program work Recycling is a basic part of any efforts to reduce a business' environmental impact, but despite the fact that many tourism professionals recycle at their home, some fail to continue their recycling efforts at work. Much of the time, the lack of recycling occurs due to a lack of knowledge and resources. So to assist N.C .businesses interested in recycling, the N.C. Division of Environmental Assistance and Outreach has developed a Recycling Business Assistance Center, which includes a Recycling Markets directory as well as business assistance. You can also find local government recycling contacts who can assist with local recycling information as well as information about electronics recycling. For further information on recycling at tourism-related businesses, contact NC GreenTravel manager Tom Rhodes at (919) 707-8140. |
| | For the week of June 21 on North Carolina Weekend, take in the Chihuly at Biltmore exhibit in Asheville. Discover Sylvan Heights Bird Park in Scotland Neck. Be amazed at Mystery Hill in Blowing Rock. Relax at the Elmwood 1820 Bed & Breakfast Inn in Washington. And tempt your taste buds at Louise's Kitchen in Black Mountain. (Check local listings; segments are subject to change.) North Carolina Weekend is underwritten by Visit North Carolina. In addition, UNC-TV has made recent editions of North Carolina Weekend available online. | The average travel party size for all overnight North Carolina visitor parties was 2.1 people. Twenty-six percent of overnight travel parties to the state included children in the party.For more North Carolina visitor information, visit the Visitor Profile Studies, or contact Tourism Research Director Marlise Taylor at (919) 447-7748. |
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Upcoming Industry Meetings & Events
July 19-20 - MPI-CC Meeting, Winston-Salem July 21-23 - AENC Annual Meeting, Greenville July 27 - Piedmont Triad DMO Meeting, High Point Aug. 7 - Visit NC Travel & Tourism Board Meeting, TBD Aug. 8-12 - NCMA-VMA-MCASC Regional Meeting, Greenville, S.C. Aug. 9 - Visit NC TRAC, Reidsville Aug. 11-14 - US Travel Assn's ESTO, Phoenix, Ariz. Aug. 16 - NC Coast Host Meeting, Greenville Aug. 27-28 - N.C. Restaurant & Lodging Expo, Charlotte |
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