Weekly e-newsletter for VisitNC partners
January 10, 2018
IN THIS ISSUE:
Three Billboards' locations featured 
as Trip Idea on VisitNC
* N.C.-filmed Three Billboards wins big 
at Golden Globes
* N.C. Sports Hall of Fame announces 
2018 inductees
Visitors will be able to see such sites as where the crew filmed in Sylva  (photo courtesy previous story by WLOS-TV)
Three Billboards' locations featured as Trip Idea on VisitNC

The title may be Three Billboards Outside Ebbing, Missouri, but the heart of Martin McDonagh's Golden Globe-winning film lies in the mountains of North Carolina. Film travelers can discover the timeless towns where the action was staged in a new trip planner. The Trip Idea "Explore Authentic Locations From Three Billboards Outside Ebbing, Missouri" will be live on VisitNC.com soon. Sylva, Dillsboro, Maggie Valley and Black Mountain comprise the fictional town of Ebbing. The trip planner directs film fans to sites including the consignment/gift shop Sassy Frass in Sylva, which stood in for the Ebbing Police Department; Country Traditions, a Dillsboro food and beverage shop that doubled as the workplace for Mildred (Frances McDormand); J. Arthur's Restaurant in Maggie Valley; Town Pump Tavern in Black Mountain as Ebbing's local bar; and the location of the billboards during the shoot. It also leads to Asheville, where Police Chief Willoughby (Woody Harrelson) spent time.
 
"We're excited about the prospect of film travelers discovering some of North Carolina's classic mountain towns as a result of the movie's success," said Visit NC's Wit Tuttell, "We expect Three Billboards to join The Hunger Games, Dirty Dancing and other films that have drawn fans to the locations and the experiences the area offers."
Three Billboards wins big at Golden Globes; receives 9 BAFTA nominations
 
N.C.-filmed Three Billboards Outside Ebbing, Missouri was recognized by the Hollywood Foreign Press Assn. with four Golden Globe Awards, including the top prize, Best Motion Picture-Drama, this past Sunday. The production filmed in Spring 2016 in Jackson, Haywood and Buncombe counties, and had a direct in-state spend in excess of $12.6 million with a crew that was 2/3 North Carolinians. Other honors for the film included Best Performance by an Actress in a Motion Picture - Drama (Frances McDormand), Best Performance by an Actor in a Supporting Role in any Motion Picture (Sam Rockwell), and Best Screenplay - Motion Picture.
 
The BAFTA (British Academy of Film & Television Arts) Awards nominations were announced Tuesday (yesterday). Three Billboards was nominated for Best Film, Outstanding British Film, Director (Martin McDonagh), Lead Actress (Frances McDormand), Supporting Actor (Sam Rockwell and Woody Harrelson), Original Screenplay (Martin McDonagh), Cinematography (Ben Davis), and Editing (Jon Gregory). The BAFTAs are considered the United Kingdom's top film and television honor.
Wilmington ranked #3 among '2018 Destinations on the Rise'

TripAdvisor's 2018 Travelers Choice Awards recognized Wilmington as #3 among its "Top Destinations on the Rise - U.S." The awards recognize destinations around the world selected by measuring year-over-year increase in positive TripAdvisor traveler review ratings for accommodations, restaurants and attractions, as well as increase in search and booking interest. This is the sixth year of the awards. Additional categories are expected to be announced soon.
The Swag, Artisanal among 2018 Grand Awards winners

Luxury travel experts Andrew Harper has announced its 2018 Grand Awards, and two N.C. sites are among its luxury list. Among Hotel Standouts, The Swag in Waynesville was named Most Romantic Hotel. Artisanal in Banner Elk was one of only four recognized Restaurants of the Year - U.S. In 2017, Andrew Harper editors visited 16 countries and stayed in close to 150 hotels. The Grand Awards are the results of these travel experiences. To be considered for the annual Grand Awards, properties must be relatively small in size, possess strong personalities and demonstrate a consistent devotion to personal service.
N.C. Sports Hall of Fame announces 2018 inductees

The N.C. Sports Hall of Fame has announced its 2018 induction class. The 15 new members, listed alphabetically, are Donna Andrews, Scott Bankhead, Hal "Skinny" Brown, Chris Cammack, Joey Cheek, Wes Chesson, Laura Dupont, Mindy Ballou Fitzpatrick, Bill Hayes, Jack Holley, Paul Jones, Mike Martin, Frank "Jakie" May, Joe West, And Fred Whitfield. They will be enshrined during the 55th annual induction banquet on May 4 in Raleigh.
CBS Sunday Morning has new contributor:  Vivian Howard

Kinston chef Vivian Howard is the newest contributor to CBS Sunday Morning. Her first segment on the series, airing this past Sunday, was an "Opinion" piece examining the importance of some type of broth to various cultures - and, in the American South, it's pot likker.

Surveys, Industry, Marketing & Travel Trends

Hotel spaces pivot to experiential meetings - The experiential meeting is on the rise. According to American Express' 2018 Global Meetings and Events forecast, hoteliers are predicting an increase of almost 4 percent in demand for nontraditional meeting facilities, explains Hotelsmag.com. And getting that experience to land often requires smaller meeting spaces. Meeting and event planning industry association Meeting Professionals International defines an experiential meeting as one designed with participant engagement at the forefront, with every component of the meeting adding up to an opportunity to create lasting impressions. Traditional meetings are usually planned with a focus on the logistics, like selecting menus, outlining tech needs and determining room setup, says a MPI vice president. "Meeting and conference attendees today have busier schedules and shorter attention spans, so their time out of the office has to be optimized," he says. "Meetings that are designed to be more experiential will evaluate all aspects of the program to purposefully engage a participant's senses and create experiences that leave lasting impressions." Meeting planners, therefore, are looking for more non-traditional and unique spaces for events and require more flexibility with setup requirements, he added.
 
Bed, board and beyond: Hotels venture into entertainment - Based on a wave of new hotel amenities, ranging from bowling alleys to theaters, the future of hospitality looks a lot like the past when hotels were social hubs, notes The New York Times. Competitive forces and a basic business drive to boost revenue are producing a new class of hotels with entertainment features that go beyond the celebrity chef-run restaurant in the lobby. A hotel in Denver will have a screening room showcasing the work of local filmmakers. The upcoming Louisville motel will have a speakeasy that includes a bowling alley. The new hotel in Washington, D.C., hosts a radio studio off the lobby where guests can listen in to live podcast recordings. The trend isn't solely expressed in new openings. A hotel in New York City recently launched a cabaret series featuring intimate performances from Broadway singers. The profit motive is one factor in the entertainment push.
 
Some hotels change 'Do Not Disturb' sign policy - Hilton is joining other hotels in re-thinking the ubiquitous "Do Not Disturb" sign, reports USA Today. The McLean, Va.-based company is now suggesting that a team member alert a security or duty manager if a Do Not Disturb sign or light has been in place on a guestroom door for more than 24 consecutive hours. Other hotel companies have also changed the way they handle Do Not Disturb signs since the mass shooting in Las Vegas last October. Four Walt Disney World hotels in Orlando have replaced the Do Not Disturb signs with "Room Occupied" signs. Housekeeping and other staff will still be allowed to enter the room even if the sign is on the door, but must knock and identify themselves first. Disney is notifying guests of the new policy when they arrive so as not to surprise them. The American Hotel and Lodging Association, which represents the industry, says that most hotels have Do Not Disturb policies in place ranging from 24- to 72-hour time frames in which hotel staff can go into a room. However, one hospitality professor suggested caution as guests may see this as an invasion of privacy, so should gather guest feedback as they implement any changes.
No-cost sustainability recognition program for NC tourism-related businesses

The NC GreenTravel Initiative Recognition Programprovides tourism-oriented businesses in North Carolina a no-cost, non-regulatory option to be recognized for their adoption of green practices. For many tourism businesses, being recognized by a sustainability recognition program is one way to set their business apart from their competitors. Being recognized by a program such as the NC GreenTravel Initiative as a green hotel, restaurant, brewery, winery or attraction is also a great way to validate their efforts to be green. As more tourism businesses claim to be green, participating in a program like NC GreenTravel is a reputable way to show visitors a property not only talks about being green, but has acted to do so. Adding sustainability and green marketing to a business strategy may enhance the brand image and better secure market share among the growing number of environmentally concerned consumers. The NC GreenTravel program also provides several resources and tools to help implement additional sustainable practices. For more information about the NC GreenTravel Initiative or for free technical assistance, contact Tom Rhodes, NC GreenTravel Initiative manager with the NC Division of Environmental Assistance and Customer Service, at (919) 707-8140.
For the week of Jan. 11 on North Carolina Weekend, embrace the season at Winterfest at Blowing Rock. Experience the newly renovated Carolina Basketball Museum in Chapel Hill. Lift a glass at Southern Distilling Company in Statesville. Tour the southern leg of the N.C. section of the Intracoastal Waterway, near Southport. And tempt your taste buds at Cúrate in Asheville. (Please note: listings are subject to change.) North Carolina Weekend is underwritten by Visit North Carolina. In addition, UNC-TV has made recent editions of North Carolina Weekendavailable online.
In 2016, the average household trip expenditure in the Piedmont Region was $420. The average household trip expenditure for overnight visitors to the Piedmont Region was $525.  Daytrip parties to the Piedmont region spent approximately $128 per visit in 2016. For more North Carolina visitor information, visit Visitor Profile Studies or contact Marlise Taylor at (919) 447-7748.
Upcoming Industry Meetings & Events

Through Jan. 11 - BRPA Winter Regional Membership Meeting, Hendersonville
Jan. 11 - NC Coast Host Meeting, Surf City
Jan. 18-19 - MPI-CC Meeting, Charlotte
Jan. 18-28 - Sundance Film Festival, Park City, Utah
Jan. 26-30 - ABA Annual Meeting & Marketplace, Charlotte
Jan. 28-29 - NC Assn. of Festivals & Events ShowFest, Charlotte
Feb. 4-6 - CARVC Conference & Expo, Myrtle Beach, S.C.
Feb. 5 - NCRLA Annual Meeting, Raleigh
Feb. 11-13 - NC Agritourism Farm Tour & Conference, Winston-Salem
March 4-6 - Visit NC 365 Conference, Winston-Salem
March 6 - NC Sports Association Quarterly Meeting, Winston-Salem
March 15-16 - MPI-CC Meeting, Raleigh
March 18-21 - Travel South Domestic Showcase, Biloxi, Miss.
March 21-22 - US Travel Assn.'s Destination Capitol Hill, Washington, D.C.
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