Weekly e-newsletter for Visit NC partners, August 31, 2022 |
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| IN THIS ISSUE:
* New industry-wide PR Measurement Guidelines released * Visit NC PR team pitch leads to Outer Banks in the spotlight * Firsts That Last 2.0 toolkit helps partners tie-in to campaign * Visit NC’s next monthly webinar focuses on accessibility |
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New industry-wide PR Measurement Guidelines released Destinations International and the International Association for Measurement and Evaluation of Communication (AMEC) have partnered to release the Public Relations Measurement Guidelines Handbook for Destination Organizations. Destinations International is the world’s largest resource for destination organizations across the globe; AMEC is the world’s largest media intelligence and insights professional group. This first-of-its-kind handbook provides an updated scope of public relations efforts within a destination organization as well as outlining what they should and should not be measuring. It also provides tools for building communications strategies and measuring their success as well as strategies for CMOs and CEOs alike to tie public relations efforts into broader organizational objectives destination-wide. Visit NC’s Scott Peacock served as the initial chair of Destinations International’s PR & Communications Taskforce and was instrumental in developing the handbook. Visit NC has wholly adopted the recommendations as standard best practices in its own PR efforts. The handbook is available to any destination organization to download. |
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Visit NC PR team pitch leads to Outer Banks in the spotlight Due to a pitch by Visit NC’s PR team, the Outer Banks is featured by Travel + Leisure as one of the “12 Best Places to Travel in October.” With summer’s crowds dispersed, the online post reads, it’s “prime time for fishing and feasting on fresh seafood. Visit for Oyster Week October 10-16, the Outer Banks Seafood Festival on October 15, the Duck Jazz Festival, or one of the many other autumn events. Stay in town at the beachfront Sanderling Resort or on the Cape Hatteras National Seashore at the Inn on Pamlico Sound. In the same area, Ocracoke Harbour Inn features views of Silver Lake.” Travelandleisure.com attracts more than 6 million unique monthly visitors. |
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Daily voting is still open for Visit NC’s Firsts That Last Film Series The Visit NC Firsts That Last Film Series Competition is underway. Remember to vote daily through Sept. 30 for your favorite short film based on a true North Carolina vacation. The winning filmmaker will receive $30,000 and additional marketing support. Learn more about the Firsts That Last 2.0 marketing campaign and how your destination can leverage the work on the Visit NC Partners Site. |
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Visit NC’s next monthly webinar focuses on accessibility Visit NC’s next monthly webinar features a presentation about looking at how accessible your destination and marketing efforts are and what are some first steps you can do to improve in these areas. The webinar will take a deeper dive into Visit Raleigh's recent assessment with partners for the All Access Wake County program as well as preparation for hosting the 2022 LEAD (Leadership Exchange in Arts and Disability) Conference. The webinar will be at 10 a.m. on Sept. 8. Click here to register. |
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'Growing the film industry in North Carolina' WBTV (Charlotte CBS affiliate) highlighted the film industry in the state on “QC Morning” with “Growing the Film Industry in North Carolina.” After mentioning several productions that fimed in the Charlotte region, N.C. Film Office Director Guy Gaster discussed how the Film Office works to bring projects to the state, from incentives to workforce. He also showcased the impact of production spending while filming in North Carolina. |
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N.C.-filmed ‘Gigi & Nate’ opens in theaters this Friday The N.C.-filmed feature “Gigi & Nate” opens nationally in theaters this Friday. Filming for the production took place last year in Catawba, Gaston, Iredell, Mecklenburg, Polk, Rutherford, and Wake counties. “Gigi & Nate” had a direct in-state spend of $10.5 million while creating more than 900 job opportunities. View the trailer here. |
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Research shows working remotely can involve leisure travel, too
According to a recent Harris Poll, more than a fifth of those who want to work remote either partially or full time, desire the ability to travel while working remotely. More than two-thirds of these employees consider the requirement to work onsite an outdated practice. Deloitte reports that the rise of remote workers, “laptop luggers,” who travel can do more than just expand the number of travelers, but these travelers have above average buying power when compared to those who want to “unplug.” Working while on vacation increases a travel budget by more than twice as compared to 2019. As well, more than half of those working while traveling added three or more days to the duration of their longest leisure trip due to remote working. One in five American travelers reported that they planned to fit some work in during their longest summer trip. |
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Laptop luggers, according to Deloitte, value comfort, loyalty points and safety more than others when planning travel. They were two times as likely to stay in a private rental for the first time during the pandemic and are one-and-a-half times as likely to continue using them on future trips. Interestingly, they are also interested in saving time while traveling. Fifteen percent are more likely to drive shorter distances than those who choose to unplug while traveling.
Visit NC is providing research updates through Newslink with links to available studies. |
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Vote for N.C. sporting events, host city The SportsTravel Awards honor the best events, venues and hosts in the sports-event industry. Voting is now open in several categories with N.C. events and even Raleigh among the nominations. Click here to start voting. The deadline for voting is Sept. 9. - Best Amateur, Collegiate and Professional Event of the Year - 2021 Duke's Mayo Classic, Charlotte - Best Professional Sports Event - 2022 Apex Legends Global Series Championship, Raleigh; 2022 Billie Jean King Cup, Asheville - Best New Sports Event - 2022 Coast Guard Marathon, Half Marathon and 5K, Elizabeth City - Best Sports Host City - Raleigh |
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Vote for Muddy River Distillery for Best Craft Rum Distillery Vote for Muddy River Distillery in Belmont as Best Craft Rum Distillery, among the nominations for 10Best's Readers' Choice Awards categories for Best of Craft Spirits. Online voting by readers is now open via USAToday.com; click on the hyperlink to vote. Voting ends at noon Sept. 26. Best Craft Rum Distillery – Muddy River Distillery, Belmont |
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ACC Baseball Championship in Charlotte generated $6 million in visitor spending The ACC Baseball Championship brought 17,000 visitors to Charlotte and generated estimated spending of $6 million on hotel rooms, meals and other expenses, according to an economic study by the Charlotte Regional Visitors Authority and the Atlantic Coast Conference, and reported by the Charlotte Business Journal. This was the second year Charlotte has hosted the tournament. Overall estimated impact for the week was $10.9 million, according to the CRVA study. Of the 17,000 visitors during tournament week, 12,000 stayed overnight. |
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2022 Little League Softball World Series brought spending, attention to Greenville The 2022 Little League Softball World Series was expected to bring $1.1 million in economic impact to the Greenville-Pitt County area, according to the Greenville-Pitt County CVB. For its second year at its new Greenville home, the LLSWS brought 12 teams from across the United States and beyond. All games were broadcast by ESPN on its family of networks. This year's series was ESPN’s most-watched since it expanded coverage of the tournament in 2017, according to Nielsen. ESPN’s coverage also experienced double-digit year-over-year viewership gains in key demos, including a 74 percent increase among teenagers and a 30 percent year increase among women. |
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September showcases ‘Carolina Horses’ The September issue of Our State magazine showcases “Carolina Horses.” “Local’s Guide” visits Elizabeth City. The September issue is available now. |
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‘North Carolina Weekend’ For the week of Sept. 1, "North Carolina Weekend” repeats “Coastal Treasures,” which originally aired June 29. Featured segments include the Blockade Runner Resort in Wrightsville Beach; Historic Corolla Park in Corolla; N.C. Aquarium at Pine Knoll Shores; Good Hops Brewing in Carolina Beach; and Hammocks Beach State Park in Swansboro. (Check local listings for schedule; segments are subject to change.) "North Carolina Weekend" is underwritten by Visit North Carolina. In addition, PBS North Carolina has recent editions of "North Carolina Weekend" available online. |
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Upcoming industry meetings & events Sept. 6-9 - STS Connections / TTRA Southeast States, Concord Sept. 8 – Visit NC monthly webinar - Accessibility Sept. 15 - NCAF&E Fall Seminar, High Point Sept. 21-22 – Blue Ridge Parkway Assn. Fall Meeting, Bristol, Tenn. Oct. 1-8 – Cycle NC Mountains to Coast Ride Oct. 13 – Visit NC monthly webinar Oct. 13 – Visit NC TRAC, Ocracoke Oct. 17-19 – N.C. Recreation & Parks Assn. Conference, Greenville Oct. 24-27 – TEAMS Conference, Oklahoma City, Okla. |
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NewsLink is a publication of the Economic Development Partnership of North Carolina 150 Fayetteville St., Suite 1200, Raleigh, NC 27601 |
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