Weekly e-newsletter for VisitNC partners
April 24, 2019
IN THIS ISSUE:
* Canadian sales mission sees strong response with tour/travel operators
*  Visit NC PR team's pitch leads to Charlotte coverage in AARP's Sisters
Canadian sales mission sees strong response with tour/travel operators

Visit North Carolina, along with partners from Visit Raleigh and Charlotte Regional Visitors Authority, participated in a Canada Sales Mission in Toronto and Montreal last week. With the launch of a new direct Air Canada flight between Montreal and Raleigh on June 3 and extended service on the airline's Toronto-Raleigh and Toronto-Charlotte existing routes, this was the perfect time to promote both fly-and-drive travel to the state from its two largest markets in Canada. The mission included trainings at leading travel agencies, tour operator meetings, networking receptions and hosted lunch-and-learns at Air Canada call centers in both cities.
Visit NC PR team's pitch leads to Charlotte coverage in AARP's Sisters
 
As a result of reactive pitching by Visit NC's PR team, Charlotte is one of five destinations highlighted in AARP's Sisters weekly newsletter and website with "No Passport Required: 5 Spring Break Getaways." Sisters focuses on style, health, money, travel and other topics of interest to African American women. Of Charlotte, the article explained, "North Carolina's largest city is rich in Black history and culture. During your trip down South, check out the Harvey B. Gantt Center for African-American Arts + Culture, designed by Durham architect Philip Freelon and home to works by Jacob Lawrence, Elizabeth Catlett and Henry Ossawa Tanner. Then take a stroll in Romare Bearden Park, a lush 5.4-acre park in the heart of the city that honors the Charlotte-born artist with a design inspired by his collages and paintings. For finger-lickin'-good low-country grub like fried catfish, red beans and rice and shrimp and grits head to Mert's Heart and Soul, in bustling Uptown Charlotte and satisfy your sweet tooth at another Black-owned family business, The Sweetest Thing Bake Shop."
Vote for N.C. outdoor adventures
 
North Carolina has several nominees for the 10Best's Readers' Choice Awards regarding the best adventure tours. Online voting by readers is now open via USAToday.com's website; click on the hyperlink to vote. Voting ends May 20 at noon.
 
Best Hot Air Balloon Ride - Balloons Over Asheville
Best Scenic Train Ride - Great Smoky Mountains Railroad
Best Whitewater Rafting Tour - Nantahala Outdoor Center, Rolling Thunder River Company
Call Family Distillers featured on NPR's Marketplace Morning Report
 

Call Family Distillers, in Wilkesboro, was featured last week on NPR's Marketplace Morning Report with David Brancaccio. In addition to discussing the growing popularity of moonshine along with a bit of history, the segment showcased how Call Family Distillers incorporates historical physical items, such as old cars and a pair of overalls, in their tours. The segment initially appeared on the Gravy podcast, before being picked up to air by MarketplaceMorning Report. Listen to the segment here
Surveys, Industry, Marketing & Travel Trends
 
Taking steps to assist older travelers - According to the World Health Organization, the percentage of the world's population over 60 will nearly double by 2050, rising to 22 percent from 12 percent. In the United States, the Census Bureau projects that by 2035, people 65 and older will outnumber children for the first time. As The New York Times reported, while some design adaptations for older travelers might seem obvious, like benches placed for frequent rest stops, others are not as intuitive. Research conducted by one company found that elderly people were more likely to look down while they were walking, which means they could miss directional signs at airports above their heads. So the company suggested that its airport clients place more information closer to the ground. The firm also found that shiny floors should be avoided because they can appear wet and cause people to worry about falling. But changes at airports aren't the only places to consider. Hotel companies like Marriott International say they are also keeping an eye on travel trends among older guests. Smaller properties look at those needs, as well. For instance, one Maryland hotel said some of the hotel's guests had been visiting since the 1960s. The management wanted to make sure they could keep returning comfortably with children and grandchildren, so Dunes converted the top three of its 11 floors to rooms that would be friendly to older people, equipping them with showers instead of bathtubs, and fixtures and furnishings that were easier for older guests to use, like extra bright lamps with large visible outlets for electronics. Small businesses that cater to tourists are also taking steps to become more elder-friendly. One ice cream parlour worked with older people and architects to evaluate each aspect of its customers' experience and went beyond eliminating tripping hazards and installing better lighting.

When luxury goes small - Time was, when it came to luxury, the glitzier and grander, the better. But today, upscale consumers are less concerned with bling and breadth, and more concerned about getting back to basics, albeit served up in a high-quality style. That may be why the concept of tiny home vacations is taking off among high-end travelers. It can be challenging for rural areas to attract high-end travelers, particularly because it is unlikely that a five-star hotel brand will plunk down a property in the middle of a cornfield. But as containers and tiny homes seed the countryside, rural areas have the potential to reap the benefits of luxury tourism.

 

Survey finds nearly half of U.S. diners have tried a new restaurant because of its social media posts - A restaurant marketing agency last week announced the results of a study that examined how influential a brand's social media marketing can be when it comes to driving restaurant trial and customer loyalty. As reported by Restaurant News Resource, the survey determined that nearly half (45 percent) of U.S. diners said they've tried a restaurant for the first time because of a social media post made by the establishment itself, while 21 percent claimed posts could be a deterrent. Further, 22 percent said a restaurant's social post enticed them to return. The agency notes the results from the study demonstrated that positive restaurant-to-consumer social media engagement often leads to increased customer visits. Of respondents who actively follow and engage with restaurants on social media, 74 percent say they are more likely to visit or order food from those establishments.

The bees' needs

Without honey bees pollinating crops, there would be little, if any, fruit production in North Carolina. With the state's $87 billion agriculture industry at stake, the well-being of the honey bee population is critical to N.C.'s environmental and financial survival. But the bee population is declining at a rate of 40 percent annually. Fortunately, the tourism industry is helping to minimize those losses. Lodging properties, such as the Renaissance Asheville and the Ritz-Carlton Charlotte, are doing their part to assure the health and continuation of the honeybee population. These properties have established bee colonies onsite, which, in turn, help pollinate local crops. The added benefit of hotel beekeeping also provides honey that can be enjoyed by the hotel guests. Learn more about establishing an onsite bee colony via N.C. State University's Apiculture and Beekeeping program. For further information about going "green" and how to join the NC GreenTravel Initiative, contact its program manager, Tom Rhodes, at (919) 707-8140.
For the week of April 25 on North Carolina Weekend, the program repeats the episode that originally aired on Feb. 28. Segments feature King Chicken Inn in Washington, Levine Museum of the New South in Charlotte, and Angry Troll Brewing in Elkin, with the "House Special" at the Mad Boar Restaurant in Wallace. (Check local listings; segments are subject to change.) North Carolina Weekend is underwritten by Visit North Carolina. In addition, UNC-TV has recent editions of North Carolina Weekend available online.
The North Central Prosperity Zone (Chatham, Durham, Franklin, Granville, Harnett, Johnston, Lee, Orange, Person, Vance, Wake and Warren counties) has seen the highest 5-year growth in room demand - number of hotel/motel room nights sold - than any other region of the state. This region's demand growth has increased 22 percent in the last five years, followed by the Southwest Region (+20 percent) and the Western Region (+19.7 percent). All regions have 5-year growth of 11 percent or more. For more North Carolina visitor information, visit Lodging Reports, or contact Tourism Research Director Marlise Taylor at (919) 447-7748.
Upcoming Industry Meetings & Events

May 2 - NC Coast Host Annual Meeting, Topsail Beach
May 5-11 - National Travel & Tourism Week, nationwide
May 7 - Visit NC Travel & Tourism Board Meeting, Raleigh 
May 12-17 - STS Marketing College, Dahlonega, Ga.
June 6 - Visit NC TRAC, Goldsboro
June 25-27 - TTRA International Conference, Melbourne, Australia
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