Key Data / Vacation Rental Data

Key Data's Dashboard is available to partners through Visit NC's co-op program at annual rates starting at $8,500 depending on the size of your DMO's annual budget. Key Data is offering a 25% discount on the annual subscription fee for Visit NC partners.

Visit NC is partnering with Key Data, one of the industry's rapidly emerging leaders for vacation rental data in your market and surrounding markets. They've created the industry's first direct-source access to vacation rental data in an interactive, real-time DMO dashboard. Through direct integrations with vacation rental companies' reservation systems, Key Data provides DMO partners with a robust online platform that makes visualizing your destination's data easier.

How does their DMO Dashboard accomplish this? They've partnered with the vacation rental companies in your market to electronically collect all of their reservation data in real time. Since their dashboard is integrated directly with their software platforms, it delivers their DMO partners with reservation data seamlessly and instantly. Coming straight from the source, you know the data is accurate.

The Key Data DMO Dashboard will help you answer questions like:

  • How is 2021 pacing for spring in early bookings?
  • Are we on track to exceed last summer's overall occupancy and ADR?
  • Which of my towns are performing the best, and which need some attention?
  • Where are our fastest growing feeder markets for peak season?
  • How are we looking compared to adjacent destinations?

Key Data's DMO Dashboard answers these questions with up-to-date, real data that presents your destination's metrics visually with easy-to-grasp dashboard views of more than 30 KPIs, including ADR, Nights Sold and Nights Available.

Key Data provides a real-time view of your market's Airbnb & VRBO listings giving DMOs a total view on number of properties, occupancy and bedroom count by market. Key Data also provides a DMO marketing platform for tracking visitation patterns by mapping visitors to your destination back to their home addresses. This allows DMOs to advertise one-to-one to both in-home and mobile devices of visitors who have visited your destination.

If you have questions or would like to participate in the Key Data program, please reach out to Daniel Leifeld,

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