The International Trade Marketing Program includes the development, coordination and implementation of comprehensive tourism marketing strategies in German-speaking markets, the UK and Canada. The program supports all international airline routes and targets both leisure and group tour sales in Europe and Canada through third-party sellers, travel industry trade suppliers and various consumer promotions. The opportunities listed below have been designated as cooperative initiatives between Visit North Carolina and its industry partners.


The whole world meets at ITB Berlin. The combination of trade exhibition, public exhibition and the biggest professional convention worldwide attracts tens of thousands of visitors, exhibitors and media representatives every year. Appointments will be made with key tour operators, travel agents and media professionals.

Travel South International Showcase

This POD-based tradeshow is the perfect way to get your region and partners involved in the international market. More than 100 qualified international tour operators from 20 countries and more than 160 Southern travel suppliers will be in attendance to grow international visitation to the southern United States.

World Travel Market

World Travel Market's yearly Travel Trade-only event held in London. World Travel Market gives Visit North Carolina the opportunity to meet with both tour operators and media contacts to continue to promote the travel options across the state. During the course of the three days, meetings are held with trade and media professionals. Visit North Carolina exhibits are part of the Travel South USA region.

U.S. Travel Association’s IPW

U.S. Travel Association’s IPW is the travel industry’s premier international marketplace and is the largest generator of Visit USA travel. In just three days of intensive pre-scheduled business appointments, more than 1,000 U.S. travel organizations from every region of the USA, representing all industry category components and more than 1,500 international and domestic buyers from more than 70 countries, conduct business negotiations that result in the booking of over $3 billion in future Visit USA travel. For more information on the show, go to

Other International Promotional Opportunities

Sales Missions to Key Markets
Annual sales missions to established and emerging international markets. Missions will be 3-4 days meeting with key tour operators and media outlets.

UK Sales MissionFlag-UK
Events throughout the region to include tour operators, travel agents, consumers and media. The mission will be four days of appointments.

German Sales MissionFlag-Germany
In each city, tour operator workshops will be scheduled during the day in order to meet key tour operator product managers while the evenings will target travel agents through an interactive training seminar. The mission is scheduled to take four working days.

Canadian Sales MissionFlag-Canada
4 days of appointments with travel trade and media in Toronto and Montreal.

Heidi Walters
(919) 447-7762