Visit North Carolina is proud to offer partners the opportunity to exhibit and network at numerous international, domestic and group travel-focused trade shows and sales missions. These co-op programs are contracted and billed separately from other Visit North Carolina partner programs.

680 News Radio Contest – Greater Toronto Area

Date: TBA
$1,500 participation fee and prize package elements
One (1) partner opportunity available

One partner will have the opportunity to target Greater Toronto residents who commute to work every day by building a compelling giveaway to keep North Carolina top of mind for fall travel. This campaign will be a one-week radio contest on 680 News, a leading radio station in the Greater Toronto area with more than 1.3 million weekly listeners and 132,000 loyalty program members.

This program includes a 30-second promo spot with contest details and opt-in feature (which will run 28 times during the one-week radio contest), social media posts, digital ads, e-newsletter content, all co-branded with Visit NC. Prize package must include accommodations at a 4-5-star hotel for two people, four-night minimum, meals and activities.

Additional Information about 680 News:

  • The Greater Toronto Area’s one-stop hub for local news, weather and traffic
  • Audience profile: 41% female / 59% male


  • 12% are 35-44
  • 29% are 45-54
  • 16% are 55-64
  • 30% are 65+

Star Metroland Campaign

Date: TBD
$6,000 participation fee

Four (4) partner opportunities available (must have at least three (3) partners to execute the program)

In order to create awareness and drive bookings from major Canadian markets to North Carolina during the fall season, Visit NC is teaming up with Star Metroland Media. Star Metroland Media includes Canada’s largest newspaper, national free dailies, digital and mobile properties and direct marketing channels.

Each partner will receive quarter-page print ad space on a dedicated North Carolina full-page ad in three leading newspapers: Toronto Star (readership 1,823,000), Star Metro Toronto (readership 654,000) and Star Metro Vancouver (readership 297,000).

Each partner will also receive one online sponsored story (which will live on the site for three months), plus inclusion in digital ads (an estimated 2.5 million promotional impressions) driving traffic to the North Carolina custom section ( 2,151,000 UVM).

International Travel & Tourism Show Montreal

Date: October 25-27, 2019
$1,250 participation fee plus travel expenses

Two (2) partner opportunities available

The International Travel & Tourism Show Montreal is the largest travel show of its kind in North America with more than 33,000 attendees every year who are both consumers and media and travel trade members. Participating partners will receive space in an interactive and unique co-branded 10 x 10 booth with Visit North Carolina. Many attendees are French-speaking, but can communicate in English. French material is highly recommended and appreciated by attendees.

Visitor Profile:

  • 67% are between 45-64
  • 93% have discovered new travel destinations during the show
  • 71% will make a purchase from an exhibitor in the six months following the event

World Travel Market 2019 – London, England

Date: November 4-6, 2019
Partner is responsible for registration plus travel expenses (billed through Travel South USA)

One of the year’s key travel exhibitions, this show is purely a trade exhibition, attracting tens of thousands of visitors, exhibitors and media representatives every year. North Carolina will display in the Travel South International booth where our UK office secures appointments with key tour operators, travel agents and media professionals. This show gives the opportunity to showcase the state and regions to attendees from across the globe.

National Women’s Show Toronto

Date: November 15-17, 2019
$1,250 participation fee plus travel expenses
Two (2) partner opportunities available

This targeted event is an amazing opportunity to get face-to-face with more than 30,000 female consumer attendees. Visit NC’s booth will be in the travel and / or adventure section. Participating partners will receive space in an interactive and unique co-branded booth with Visit North Carolina.

Visitor Profile:

  • 85% come for shopping
  • 80% come for a day out with friends
  • 79% want to learn about new products and services • 92% made purchases
  • 99% will come back next year


  • 19% are 24-34
  • 24% are 35-44
  • 25% are 45-54
  • 22% are 55+

Travel South International Showcase – St. Louis, MO

Date: December 2-5, 2019
Partner is responsible for POD costs (around $1,000) plus expenses

This POD-based tradeshow is the perfect way to get your region and partners involved in the international market. There will be more than 100 qualified international tour operators from 20+ countries around the globe and more than 160 Southern travel suppliers will be in attendance to grow international visitation to the Southern United States.

Consumer Shows in the UK and Ireland

Date: January-February 2020

There will be three consumer-facing shows held in late January / early February 2020 to coincide with the traditional UK peak booking months. The shows are held in London, Manchester and Dublin and are an excellent opportunity for distribution of collateral and to actively be part of conversations with consumers.

Canada Sales Mission – Toronto and Montreal*

Dates: TBD 2020
$1,500 participation fee plus expenses

The sales mission will include three days of high-value meetings, events and trainings with top travel producers in Toronto and Montreal.

*Dates and regions subject to change.

Canada Media Mission – Toronto and Montreal*

Dates: TBD 2020
$1,500 participation fee plus expenses

The media mission will include two days of high-value meetings, events and trainings with top tier media in Toronto and Montreal.

*Dates and regions subject to change.

German Sales & Media Mission – Germany and Austria or Switzerland

Date: April 2020
$1,500 plus expenses

In each city, tour operator workshops will be scheduled in order to meet key tour operator product managers and train travel agents. Media appointments will also be scheduled in each city. The mission is scheduled to take approximately four to five working days.

U.S. Travel Association’s IPW – Las Vegas, NV

Date: May 30-June 3 2020
Partner is responsible for participation fee, registration (estimated cost $2,500) and expenses

U.S. Travel Association’s IPW is the travel industry’s premier international marketplace and is the largest generator of the Visit USA travel. In just three days of intensive prescheduled business appointments, more than 1,000 U.S. travel organizations from every region of the USA, and representing all industry category components, and more than 1,500 international and domestic buyers from more than 70 countries, conduct business negotiations that result in more than $3 billion in future Visit USA travel.

Heidi Walters
(919) 447-7762