Visit North Carolina is proud to offer partners the opportunity to exhibit and network at numerous international, domestic and group travel-focused trade shows and sales missions. These co-op programs are contracted and billed separately from other Visit North Carolina partner programs.

World Travel Market 2020 – London, England

November 2-4, 2020
Partner is responsible for registration plus travel expenses (billed through Travel South USA)

One of the year’s key travel exhibitions, this show is purely a trade exhibition, attracting tens of thousands of visitors, exhibitors and media representatives every year. North Carolina will display in the Travel South International booth where our UK office secures appointments with key tour operators, travel agents and media professionals. This show gives the opportunity to showcase the state and region to attendees from across the globe.

Travel South International Showcase – New Orleans, LA

December 6-9, 2020
Partner is responsible for POD costs (around $1,000) plus expenses

This POD-based tradeshow is the perfect way to get your region and partners involved in the international market. There will be more than 100 qualified international tour operators from 20+ countries around the globe and more than 160 Southern travel suppliers will be in attendance to grow international visitation to the Southern United States.

Consumer Shows in the UK and Ireland

January / February 2021

There will be three consumer-facing shows held in January / February 2021 to coincide with the traditional UK peak booking months. The shows are held in London, Manchester and Dublin and are an excellent opportunity for distribution of collateral and to actively be part of conversations with consumers.

Outdoor Adventure Show – Canada February 2021

$1,250 participation fee
Two (2) partner opportunities available

This show brings more than 27,000 consumer attendees who are committed to a lifestyle that involves sports and activities of all kinds and are eagerly anticipating their next adventure travel opportunity. Participating partners will receive space in a co-branded booth with Visit North Carolina.

U.S. Travel Association’s IPW – Chicago, IL

April 24-28, 2021
Partner is responsible for participation fee, registration (estimated cost $2,500) and expenses

U.S. Travel Association’s IPW is the travel industry’s premier international marketplace and is the largest generator of the Visit USA travel. In just three days of intensive prescheduled business appointments, more than 1,000 U.S. travel organizations from every region of the USA, and representing all industry category components, and more than 1,500 international and domestic buyers from more than 70 countries, conduct business negotiations that result in more than $3 billion in future Visit USA travel.

Canada Media Mission – Toronto and Montreal*

Exact Dates TBD 2021*
$1,500 participation fee plus expenses

The media mission will include two days of high-value meetings, events and trainings with top tier media in Toronto and Montreal.
*Dates and regions subject to change.

German Sales & Media Mission – Germany and Austria or Switzerland

Exact Dates TBD 2021*
$1,500 plus expenses

In each city, tour operator workshops will be scheduled in order to meet key tour operator product managers and train travel agents. Media appointments will also be scheduled in each city. The mission is scheduled to take approximately four to five working days.
*Dates and regions subject to change.

The following international consumer and trade shows are also open for partners to attend or submit materials for distribution:

VUSA Austria SeminarNovember 2020Vienna, Austria
CMT StuttgartJanuary 2021Stuttgart, Germany
Free MunichFebruary 2021Munich, Germany


Heidi Walters
(919) 447-7762