Group Travel

The Group Travel Trade Development program implements marketing strategies that target travelers through third-party sellers and travel industry trade suppliers. The opportunities listed below have been designated as cooperative initiatives between Visit North Carolina and its industry partners.

AAA/CAA Blue Ridge Parkway Area Familiarization Tour
Familiarization Tour
Date: April 2018
Place: Along Blue Ridge Parkway
Familiarization Tour for AAA/CAA reps to familiarize themselves with the Blue Ridge Parkway Area in collaboration with the Blue Ridge Parkway Association, Virginia Tourism Authority, and Tennessee Department of Tourist Development.

American Bus Association Marketplace
Date: January 26-29, 2019
Place: Louisville, KY
Web Site:
More than 3,400 tour operators, suppliers and exhibitors attend the ABA’s Annual Meeting and Marketplace. This marketplace offers pre-scheduled appointments with pre-qualified operators as well as educational and networking opportunities.

Travel South Domestic Showcase
Date: February 24-27, 2019
Web Site:
Place: Myrtle Beach, SC
The premier reverse tradeshow Marketplace event in the South. Over 500 tourism professions gather for pre-scheduled appointments with group tour operators and networking opportunities.

Domestic Marketing Sales Mission
Date: TBD
Place: Georgia
Travel via motorcoach making sales calls to prequalified tour operators and AAA offices in Georgia. If you are unable to attend, you can still participate by adding your group profile sheet to our sales binder.

Group Travel E-Newsletter
This quarterly e-newsletter is aimed at the group tour market, and the audience is comprised of tour operators and interested parties. Partners can submit content such as group-friendly restaurants and hotels, annual festivals and events, new and updated attractions and any other group travel information.

Amanda Baker
(919) 447-7765