Group Travel

The Group Travel Trade Development program implements marketing strategies that target travelers through third-party sellers and travel industry trade suppliers. The opportunities listed below have been designated as cooperative initiatives between Visit North Carolina and its industry partners.

AAA/CAA Blue Ridge Parkway Area Familiarization Tour
Familiarization Tour
Date: April 2018
Place: Along Blue Ridge Parkway
Familiarization Tour for AAA/CAA reps to familiarize themselves with the Blue Ridge Parkway Area in collaboration with the Blue Ridge Parkway Association, Virginia Tourism Authority, and Tennessee Department of Tourist Development.

Travel South Domestic Showcase
Date: March 2018
Web Site:
Place: Branson, MO
The premier reverse tradeshow Marketplace event in the South. Over 500 tourism professions gather for pre-scheduled appointments with group tour operators and networking opportunities.

NCMA/VMA/SCMCA Regional Meeting
Date: September 2017
Place: Roanoke, VA
North Carolina Motorcoach Association in conjunction with the Virginia Motorcoach Association and South Carolina Motorcoach Association offer a regional meeting and marketplace for their members which includes pre-scheduled appointments with group tour operators, fam tour, and networking events.

Domestic Marketing Sales Mission
Since we will be hosting several familiarization tours around the American Bus Association we will not be organizing a domestic sales mission this year. However, we look forward to partnering with you on other group tour opportunities and planning the 2018 domestic sales mission.

American Bus Association Marketplace
Date: January 2018
Place: Charlotte, NC
Web Site:
More than 3,500 tour operators, suppliers and exhibitors attend the ABA’s Annual Meeting and Marketplace. This marketplace offers pre-scheduled appointments with pre-qualified operators as well as educational and networking opportunities

Amanda Baker
(919) 447-7765