Group/Domestic Travel

The Group Travel Trade Development program implements marketing strategies that target travelers through third-party sellers and travel industry trade suppliers. The opportunities listed below have been designated as cooperative initiatives between Visit North Carolina and its industry partners.

Receptive Sales Mission – New York, NY and Boston, MA

Date: September 2019

Visit North Carolina will conduct trainings and educational events for receptive tour operators in New York and Boston over three to four days. If you want to get your hotels and attractions listed for the international operators, this is the place to be.

New York Times Travel Show – New York, NY

Date: January 24-26, 2019
$850 per partner

Open to eight (8) partners

This show brings more than 30,000 participants to the Jacob Javits Convention Center. The three-day show also hosts a trade-only day for tour operators, bloggers and travel agents.

Travel Alerts – Co-Op Marketing Campaign

Date: January 15-February 15, 2020
$5,000 participation fee and prize package elements

One (1) partner opportunity available

This is an opportunity to drive a high volume of qualified, unique visits to both North Carolina’s and partner landing pages through a combination of display, video, email, blog posts and more. Partners will be able to excite potential travelers with a trip giveaway to help promote spring travel.

Partners will receive digital ads (big box, leaderboard, double skyscraper, outstream video and more) newsletter placement, contest inclusion, one sponsored blog post (included in Travel Alerts blog section and sent in the weekly travel kit to 394,000 subscribers and amplified via social media).


  • 74% are 45-65
  • 56% are female
  • 55% have a household income of $75,000-100,000

Outdoor Adventure Show

Date: February 2020
$1,250 participation fee

Two (2) partner opportunities available

This show brings more than 27,000 consumer attendees who are committed to a lifestyle that involves sports and activities of all kinds and are eagerly anticipating their next adventure travel opportunity. Participating partners will receive space in a co-branded booth with Visit North Carolina.

Visitor Profile:

  • Male and female multisport enthusiasts
  • Novice or expert, this market spends substantially on clothing, gear and travel

Household Income:

  • 19% – $25,000-50,000
  • 43% – $50,000-100,000
  • 32% – $100,000+


  • 25% are 25-34
  • 29% are 35-44
  • 19% are 45-54
  • 15% are 55+

Travel & Adventure Show – Washington, D.C.

Date: March 13-15, 2020
$850 per partner

Open to eight (8) partners

This show brings approximately 20,000 participants to the Washington Convention Center.

Travel & Adventure Show – Philadelphia, PA

Date: March 20-22, 2020
$850 per partner

Open to eight (8) partners

This show brings approximately 13,000 participants to the Pennsylvania Convention Center.

Travel South Domestic Showcase – Baton Rouge, LA

Date: March 8-11, 2020
Partner is responsible for registration and travel expenses

Join us at the premier reverse trade show marketplace event in the South. More than 500 tourism professionals gather for prescheduled appointments with group tour operators and networking opportunities. Register through Travel South Domestic Showcase.

Group Travel Quarterly E-Newsletter

Distributed quarterly, this e-newsletter is aimed at the group tour market. This publication’s audience is comprised of tour operators and interested parties. Partners can submit content such as group-friendly restaurants and hotels, annual festivals and events, new and updated attractions and any other group travel information.

Heidi Walters
(919) 447-7762