Featured Event Options

Featured Events

Featured Events are available in 60-day increments for $150 each.

Participating partners have the opportunity to call more attention to their events and festivals via VisitNC.com’s Featured Event listings. This continues to be a cost-effective opportunity for partners to provide timely event information to potential visitors and attendees. Partners also have the opportunity to include event-related video to further captivate visitors at no additional charge.

Material Requirements: partners will be required to submit all event details along with a hi-res event image (must be vertical, at least 1000 x 1000 pixels; stock photos, event fliers, logos or images with text on them will not be accepted).

Featured Event: Instagram Story Promotion

Featured Event: Instagram Story Promotions are available for $350 each (this includes a 60-day Featured Event listing on VisitNC.com, valued at $150).

Inventory: Five (5) partner spots available per month January – October. Ten (10) partner spots available per month November – December.

New this year, partners will have an opportunity to promote their event on Visit NC’s Instagram Stories*. Leveraging your Featured Event listing on VisitNC.com, Visit NC’s Social Media Team will develop one slide per partner in an Instagram Story roundup of upcoming events throughout the state. The order of events in each story will be determined by event date.

* It is strongly recommended that partners select the social media placement that best matches their target audience and event category, as outlined in the following chart:

Recommended Platform for Event Types and Demographics

Featured Event: Instagram Story

Featured Event: Facebook Promotion

18 – 44 years

35 – 64 years

Concerts and Performances

Arts and Literature

Food and Drink

Home and Garden

Health and Wellness

Shopping/Markets

Crafts/DIY

Causes

Festivals/Fairs

 

 

Program Requirements: partners may not sign up for the Instagram Story and Facebook Promotion for the same event. Partners interested in this program will be required to submit their event date to Visit NC’s Partner Program team to determine which month their event will be posted. Once a month is agreed upon, partners will be required to submit their materials a minimum of 60 days in advance in order to guarantee inclusion in the Instagram Story. Partners who do not meet this deadline are subject to delayed promotion based on content and calendar openings.

Material Requirements: partners will be required to submit all event information (event name, date, time, and any supporting details), a URL to learn more about the event, as well as one vertical, high-quality image sized to 9:16 (1080 x 1920 pixels). Partners who sign up for this program must submit materials that meet the goal of inspiring travel and sparking travel consideration to North Carolina.

Featured Event: E-newsletter Spotlight

Featured Event: E-newsletter Spotlights are available for $400 each (this includes a 60-day Featured Event listing on VisitNC.com, valued at $150).

Inventory: Three (3) partner spots per month

Partners can sign up for one of three spots in the monthly Inside NC E-newsletter where their event will be spotlighted for maximum exposure.

Material Requirements: partners will be required to submit all event details along with a hi-res event image (must be horizontal, at least 1000 x 1000 pixels; stock photos, event fliers, logos or images with text on them will not be accepted).

Featured Event: Facebook Promotion

Featured Event: Facebook Promotions are available for $875 each (this includes a 60-day Featured Event listing on VisitNC.com, valued at $150).

Inventory: Two (2) partner spots per month

Leveraging the partner’s Featured Event listing on VisitNC.com, Visit NC’s Social Media team will create an organic Facebook Event on Visit NC’s Facebook page. The event will then be promoted to a target audience through a Facebook Event Response Campaign with a $500 ad spend. Partners will be required to co-host the Facebook Event along with Visit NC to assist with any community management needs. Cohosting also provides increased exposure to your destination’s Facebook Page. This program is available for partners looking to promote single-day events, events that occur over the span of a weekend, or events that occur over one or two weeks*. Events that take place over more than two weeks will not be accepted.

* It is strongly recommended that partners select the social media placement that best matches their target audience and event category, as outlined in the following chart:

Recommended Platform for Event Types and Demographics

Featured Event: Instagram Story

Featured Event: Facebook Promotion

18 – 44 years

35 – 64 years

Concerts and Performances

Arts and Literature

Food and Drink

Home and Garden

Health and Wellness

Shopping/Markets

Crafts/DIY

Causes

Festivals/Fairs

 

 

Program Requirements: partners may not sign up for the Facebook Promotion and Instagram Story for the same event. Partners interested in this program will be required to submit their event date to Visit NC’s Partner Program team to determine which month their event will be posted. Once a month is agreed upon, partners will be required to submit their materials a minimum of 60 days in advance in order to guarantee placement on Visit NC’s social calendar. Partners who do not meet this deadline are subject to delayed promotion based on content and calendar openings.

Material Requirements: partners will be required to submit all Featured Event materials as outlined in addition to a separate event image sized for social media (1200 x 628 pixels) and social targeting information. Partners who sign up for this program must submit materials that meet the goal of inspiring travel and sparking travel consideration to North Carolina.