Digital Continued

*NEW* Travel-Focused Mobile Media & Attribution Program

The Travel-Focused Mobile Media & Attribution program is available to partners at a minimum investment level of $10,000 per month per audience.

This Travel-Focused Mobile Media & Attribution program is a one-of-a-kind offering, allowing partners to target qualified users based on data-rich travel signals and serve relevant display ads across mobile devices. Additionally, participating partners will be able to measure ROI through visitation attribution – correlating devices exposed to this particular co-op program and actual traffic to your respective destination.

Three targeting options are available to capitalize on relevant travel audiences – use online and offline behavioral indicators to influence those actively showing travel interest and intent; leverage location history to engage travelers who visited North Carolina in the past 12 months; or intersect actual travelers in the moment at airports and hotels.

Visitation attribution will be catered to each participating partner and their destination, whether location (s) are defined by a pointed address or addresses (e.g.,museum); a single city or grouping of cities; or an expanded area (e.g.,cluster of beaches). Exact parameters will be identified and mapped out prior to media launch to ensure proper measurement. Due to the required logistical coordination and set-up, program lead time is longer than other offerings.

  • Reach travel audiences with hyper-targeted display ads on mobile devices
  • Media coupled with visitation attribution for true ROI measurement
  • Three audience targeting options available for activation
  • Added-value display creative services, if needed
  • Complete and detailed reporting of key performance indicators

Audience

Investment & Flight Options

Targeting

Rates

Required Assets***

Travel Interest & Intenders

Target users based on various online and offline travel-related behavioral signals, including active searches for travel/tourism content; those self-declared as “travelers” on social platforms; and opt-in subscribers to tourism destinations

$10,000 Per Month *

October 1-31, 2020

November 1-30, 2020

December 1-30, 2020

Behavioral audience of Travel Interests & Intenders

Geo-target at least two (2) states of partner choice**

Standard Display:

$8.75 CPM (Mobile)

Standard Display:

300 x 250, 320 x 50

Added-value creative production available, if needed

Past NC Travelers

Target people who have traveled to North Carolina in the past 12 months – point of origin based on custom selection of geos

$10,000 Per Month*

October 1-31, 2020

November 1-30, 2020

December 1-30, 2020

Behavioral audience of Past NC Travelers from a minimum of two (2) states of partner choice**

Standard Display:

$8.75 CPM (Mobile)

Standard Display:

300 x 250, 320 x 50

Added-value creative production available, if needed

Airport/Hotel Geo-Fence

Target travelers on mobile devices while they’re at Airport / Hotel locations in select geo(s)

$10,000 Per Month *

October 1-31, 2020

November 1-30, 2020

December 1-30, 2020

Real-time geo-fencing of all Airports/Hotels in at least one (1) state of partner choice**

Standard Display:

$6.05 CPM (Mobile)

Standard Display:

300 x 250, 320 x 50

Added-value creative production available, if needed

*These are flight minimums – partners may choose to increase their monthly investments to make their buy more effective. If multiple monthly are purchased, the total flight will be paced evenly (vs. hard month-specific budget allocations).

** Vendor to confirm inventory feasibility upon each partner’s targeting selections, ensuring ample delivery scale.

***Program deadlines account for vendor time required to build custom audience(s) and setup an attribution model catered to each individual participating partner.

  • October 1 – October 31, 2020 - CLOSED
    • Partner Commitment: September 8, 2020
    • Materials Deadline:
      • If partner provides assets: September 14, 2020
      • If partner needs assets produced by the vendor: September 8, 2020
  • November 1 – November 30, 2020
    • Partner Commitment: October 5, 2020
    • Materials Deadline:
      • If partner provides assets: October 15, 2020
      • If partner needs assets produced by the vendor: October 8, 2020
  • December 1 – December 30, 2020
    • Partner Commitment: October 9, 2020
    • Materials Deadline:
      • If partner provides assets: November 13, 2020
      • If partner needs assets produced by the vendor: November 6, 2020

*NEW* Our State Travel E-Newsletter Program - SOLD OUT

The Our State Travel E-Newsletter Program is available to partners at an investment level of $995 per partner.

Visit North Carolina is eager to offer opportunities in this Our State Travel E-Newsletter Program allowing partners to send personalized messages to a niche travel audience of more than 45,000 opt-in subscribers.

Our State’s Travel E-Newsletter, deployed weekly, focuses on destinations, restaurants and activities across North Carolina. Partners can leverage this promotional opportunity to advertise travel spotlights, travel deals and more.

  • Each partner will receive a listing that includes one photo, copy and a link to your website of choice.
  • Detailed analytics report delivered including email opens, clicks and number of recipients

Flight Options

Targeting

Required Assets

October 12, 2020

November 23, 2020

December 14, 2020

Max of six (6) partners in each flight

45,000 opt-inOur State Travelemail subscribers

Avg Open Rate: 24.1%

Avg Click Rate: 5.9%

Image: 528 x 440px; JPG

Headline: up to 5 words

Description: up to 40 words

Website URL

Partner Commitment and Material Deadlines

  • October 12, 2020
    • Partner Commitment: September 10, 2020
    • Materials Deadline: September 15, 2020
  • November 23, 2020
    • Partner Commitment: October 9, 2020
    • Materials Deadline: October 16, 2020
  • December 14, 2020
    • Partner Commitment: October 9, 2020
    • Materials Deadline: November 9, 2020

*NEW* Garden & Gun Digital Program - SOLD OUT

The Garden & Gun Digital Program is available for partners at a starting investment level of $5,000 per month.

Through this brand-new digital program, partners have the opportunity to reach Garden & Gun’s digital audience (885,000+ monthly visitors) through a desktop, tablet and mobile display campaign.

GardenandGun.com is a resourceful destination to reach those looking for the charm of the South. Whether visitors are searching for news, events, magazine stories or travel opportunities –Garden & Gun hosts it all with an array of content ranging from travel, to arts, to sporting.

Partner display units will be served across the site with the opportunity to hold a homepage takeover for one week,leveraging exclusive positioning at 100% share-of-voice.*

  • Detailed report to be delivered at campaign end including impressions, clicks and CTR.

Investment & Flight Options

Estimated Impressions & Rate

Required Assets

$5,000 Total

October 15 - December 30, 2020

Standard Display:

625,000 Total Impressions

($8 CPM; Cross-Device)

Standard Display:

970 x 250, 300 x 250, 300 x 600, 728 x 90, 320 x 50

$10,000 Total

October 15 - December 30, 2020

  • Choice of HPTO week must fall within flight

Standard Display:

951,000 Total Impressions

($10.52 CPM; Cross-Device)

Standard Display:

970 x 250, 300 x 250, 300 x 600, 728 x 90, 320 x 50

*Homepage takeover and 100% share-of-voice available to partners at the $10,000 package.

Partner Commitment and Material Deadlines

  • October 15 – December 31, 2020
    • Partner Commitment: September 24, 2020
    • Materials Deadline: October 1, 2020

*NEW* AARP Digital Program

The AARP Digital program is available to partners at a minimum investment level of $10,000 per month per audience.

Designed for retiree-focused destinations, this targeted display program allows partners to reach their high-value audience by leveraging AARP’s robust A50+ member community and sizeable web audience (38M+ visits per month).

Two targeting options are available to tap into AARP.org’s qualified retirement user base – partners can leverage a niche segment of AARP’s online audience by running display exclusively within the Retirement content channel or useAARP’s first-and third-party data to behaviorally identify retirement enthusiasts and follow them across the site (run of site). Both options leverage standard display ad units across desktop, tablet and mobile devices.

  • Reach AARP’s loyal A50+ membership base via targeted cross-device display ads
  • Two available audience options to engage retirement-centric users on site
  • Complete and detailed reporting of key performance indicators
  • Rate savings of 37%

Investment & Flight Options

Targeting **

Rates

Required Assets

$10,000 Per Month*

October 1-31, 2020

November 1-30, 2020

December 1-30, 2020

Run of AARP.org’s Retirement Channel

Geo-target at least two (2) states of partner choice

Standard Display:

$22 CPM (Cross-Device)

Standard Display:

300 x 250, 300 x 600, 728 x 90

$10,000 Per Month*

October 1-31, 2020

November 1-30, 2020

December 1-30, 2020

Run of Site (ROS)***

Audience overlay with Retirement Behavioral Targeting:

Consumers who read retirement related content on-site

Interested in financial security

Interested in retirement

Geo-target at least two (2) states of partner choice

Standard Display:

$22 CPM (Cross-Device)

Standard Display:

300 x 250, 300 x 600,

728 x 90

*These are flight minimums – partners may choose to increase their monthly investments to make their buy more effective. If multiple months are purchased, the total flight will be paced evenly (vs. hard month-specific budget allocations).

**Vendor to confirm inventory feasibility upon each partner’s targeting selections, ensuring ample delivery scale.

***ROS is inclusive of all AARP.org content channels – blacklisting is not available (e.g., cannot eliminate “Politics & Society” channel).

Partner Commitment and Material Deadlines

  • October 1 - 31,2020 - CLOSED
    • Partner Commitment: September 14, 2020
    • Materials Deadline: September 17, 2020
  • November 1 - 30, 2020
    • Partner Commitment: October 5, 2020
    • Materials Deadline: October 15, 2020
  • December 1 - 30, 2020

    • Partner Commitment: October 9, 2020
    • Materials Deadline: November 13, 2020

*NEW* Digital Out-of-Home (DOOH) Program

The Digital Out-of-Home (DOOH) program is available to partners at a minimum investment level ranging from $10,000- $20,000, depending on selected key market (Charlotte, Raleigh or Atlanta).

The Digital Out-of-Home (DOOH) program offers partners the ability to promote their destination via digital billboard placements along major roads and highways in three major target markets – Charlotte, Raleigh and Atlanta. This tactic will aid in driving both awareness and consideration of partner destinations at scale – also more nimble,measurable and faster to activate than traditional OOH boards.

Digital billboard placements will be :08 in spot length and will rotate with other advertisers per ad cycle – typically, there are a maximum of eight (8) advertisers per 64-second cycle. If there are less than eight total advertisers per board, the participating partner would receive a higher SOV (share-of-voice).

High-traffic billboards have been pre-selected per market per investment tier, in which the volume of boards and impressions varies accordingly. Full transparency of boards purchased will be provided along with photos of location upon partner commitment.

  • Awareness at scale in three key markets – Charlotte, Raleigh, Atlanta
  • 100% digital bulletins – greater cost efficiencies, shorter lead times, no production costs
  • Multiple investment options available in each target DMA, with pre-selected board locations*
  • Post-performance reporting, including actualized impression delivery

Target DMA & Flight Options

Investment Options Per Flight

Rate Model

Required Assets

Charlotte, NC

October 5 – November 1, 2020

November 2 – November 29, 2020

November 30 – December 27, 2020

Available budget options per four-week flight – each additional tier unlocks additional impressions and/or boards*:

$10,000 – est. 4 boards

$22,000 – est.8 boards

$40,000 – est. 10 boards

Bought on a flat rate per board location per four-week cycle –

Est.$5 eCPM range, depending on budget tier selection

One (1) to two (2) billboard versions

Billboard sizes vary by board location – standard sizes include: 400 x 1400px; 400 x 1200px; 320 x 1088px

Avoid bright white backgrounds

Raleigh,NC

October 5 – November 1, 2020

November 2 – November 29, 2020

November 30 – December 27, 2020

Available budget options per four-week flight – each additional tier unlocks additional boards and/ or greater rate efficiency *:

$10,000 – est. 4 boards

$18,000 – est. 8 boards

$30,000 – est. 13 boards

Bought on a flat rate per board location per four-week cycle –

Est. $5 eCPM range, depending on budget tier selection

One (1) to two (2) billboard versions

Billboard sizes vary by board location – standard sizes include: 400 x 1400px; 400 x 1200px; 320 x1088px

Avoid bright white backgrounds

Atlanta,GA

October 5 – November 1, 2020

November 2 – November 29, 2020

November 30 – December 27, 2020

Available budget options per four-week flight – each additional tier unlocks additional boards and/ or greater rate efficiency*:

$20,000 – est. 3 boards

$40,000 – est. 7 boards

$60,000 – est. 8 boards

Bought on a flat rate per board location per four-week cycle –

Est.$5 eCPM range, depending on budget tier selection

One (1) to two (2) billboard versions

Billboard sizes vary by board location – standard sizes include: 400 x 1400px; 400 x 1200px; 320 x 1088px

Avoid bright white backgrounds

* Billboard flights start on a Monday and are priced in four-week increments. VisitNC has pre-selected billboards as proposed locations, but vendor to confirm actual available inventory upon partner commitment. All DOOH contracts will be final due to vendor’s turn around time and cancellation policy.

Partner Commitment and Material Deadlines

  • October 5 - November 1, 2020 - CLOSED
    • Partner Commitment: September 14, 2020
    • Materials Deadline: September 17, 2020
  • November 2 – November 29, 2020
    • Partner Commitment: October 5, 2020
    • Materials Deadline: October 15, 2020
  • November 30 – December 27, 2020
    • Partner Commitment: October 9, 2020
    • Materials Deadline: November 13, 2020

AccuWeather Program

The AccuWeather program is available to partners at investment levels starting at $5,000 per month per audience.*

Weather and travel go hand in hand, as weather has an innate ability to influence daily decisions, including vacation planning – whether spontaneous weekend getaways, fall road trips, winter/holiday break and beyond.

This program offers three unique packages for partners to tap into AccuWeather’s loyal and engaged audience across its desktop, mobile web and mobile app platforms. Scalable price points and options of display, pre-roll video and two different custom high-impact creative units allow for flexibility in addressing various goals, budget levels and asset availability. Additionally, participating partners can tailor their geo and audience selections, with an additional opportunity to target against inclement weather conditions – perhaps teasing the winter season as temperatures start to drop.

  • Utilize weather as a trigger for travel inspiration and motivation
  • Multiple pricing tiers and product availability – display, pre-roll video, custom creative units
  • Custom Hero – high-impact creative unit served across desktop and mobile web, at the top of page content
  • Custom App Background Integration – high-impact creative served when user opens the mobile app; creative sticks to the bottom of the page while use scrolls the Today page
  • Customizable audience, with weather-trigger targeting option
  • Complete and detailed reporting of key performance indicators
  • Avoid $15k campaign minimums; added-value production with custom high-impact creative

Investment & Flight Options

Targeting

Available Channels & Rates

Required Assets

$5,000 Per Month*

October 1-31, 2020

November 1-30, 2020

December 1-30, 2020

Each partner to customize their audience based on the following target selects**:

Minimum of three (3) DMAs or states

One (1) demo (e.g., HHI $75k+) OR behavioral selection (e.g., travel enthusiast, outdoor enthusiast)

Option to add Inclement Weather trigger (e.g., local conditions are “cold”)

Partner choice of any or all of the following channel (s):

Standard Display ($8.50 - $10.50 CPM; Cross-Platform)

Pre-Roll Video ($19 CPM; Cross-Platform)

Standard Display:

300 x 250, 320 x 50, 728 x 90

Pre-Roll Video:

:15 and/or :30 video

$10,000 Per Month*

October 1-31, 2020

November 1-30, 2020

December 1-30, 2020

Each partner to customize their audience based on the following target selects**:

Minimum of three (3) DMAs or states

One (1) demo (e.g., HHI $75k+) OR behavioral selection (e.g., travel enthusiast, outdoor enthusiast)

Option to add Inclement Weather trigger (e.g., local conditions are “cold”)

Partner choice of any or all of the following channel(s) ***:

Standard Display ($8.50 - $10.50 CPM; Cross-Platform)

Pre-Roll Video ($19 CPM; Cross-Platform)

Custom High-Impact Hero Unit ($13 CPM; Cross-Platform)

Standard Display:

300 x 250, 320 x 50, 728 x 90

Pre-Roll Video:

:15 and/or :30 video

Custom High-Impact Hero Unit (AccuWeather to build):

Logo, imagery, copy, fonts, brand guidelines, standard display PSDs (directional)

$25,000 Per Month*

October 1-31, 2020

November 1-30, 2020

December 1-30, 2020

Each partner to customize their audience based on the following target selects**:

Minimum of three (3) DMAs or states

One (1) demo (e.g., HHI $75k+) OR behavioral selection (e.g., travel enthusiast, outdoor enthusiast)

Option to add Inclement Weather trigger (e.g., local conditions are “cold”)

Partner choice of any or all of the following channel(s) ***:

Standard Display ($8.50 - $10.50 CPM; Cross-Platform)

Pre-Roll Video ($19 CPM; Cross-Platform)

Custom High-Impact Hero Unit ($13 CPM; Cross-Platform)

Custom High-Impact App Background Integration ($14 CPM; MobileApp)

Standard Display:

300 x 250, 320 x 50, 728 x 90

Pre-Roll Video:

:15 and/or :30 video

Custom High-Impact Hero Unit (AccuWeather to build):

Logo,imagery, copy, fonts, brand guidelines, standard display PSDs (directional)

Custom High-Impact App Background Integration (AccuWeather to build):

Logo,imagery, copy, fonts, brand guidelines, standard display PSDs (directional)

*These are flight minimums – partners may choose to increase their monthly investments to make their buy more effective. If multiple months are purchased, the total flight will be paced evenly (vs. hard month-specific budget allocations).

**Vendor to confirm inventory feasibility upon each partner’s targeting selections, ensuring ample delivery scale.

***Due to AccuWeather creative production, availability for custom high-impact units is: 15x total Hero partners and 15x App Background Integration partners.

Tier 1, 2 & 3 Display and Pre-roll Only Partner Commitment and Material Deadlines

  • October 1 – October 31, 2020 - CLOSED
    • Partner Commitment: September 9, 2020
    • Materials Deadline: September 15, 2020
  • November 1 – November 30, 2020
    • Partner Commitment: October 5, 2020
    • Materials Deadline: October 15, 2020
  • December 1 – December 30, 2020
    • Partner Commitment: October 9, 2020
    • Materials Deadline: November 13, 2020

Tier 2 & 3 Including High Impact Creative Partner Commitment and Material Deadlines

  • October 1 – October 31, 2020 - CLOSED
    • Partner Commitment: September 7, 2020
    • Materials Deadline: September 8, 2020
  • November 1 – November 30, 2020
    • Partner Commitment: October 1, 2020
    • Materials Deadline: October 6, 2020
  • December 1 – December 30, 2020
    • Partner Commitment: October 9, 2020
    • Materials Deadline: November 4, 2020

Cox Premium Digital Video – OTT/CTV Program

The OTT/CTV program is available for partners at a minimum investment level of $10,000 per month.*

With the surge of fragmented audience consumption, OTT (over-the-top) and CTV (connected TV) inventory augments traditional TV programming viewership – reaching cord-cutters and/or households with multiple subscriptions. This program is focused on getting targeted and cost-efficient views within premium full-episode digital video content (long-form content inventory that’s 22 minutes or longer). Commercials air just like in traditional television – non-skippable and in a clutter-free environment (in either pre-, mid-or post-programming).

The buy will reach desired viewers where they’re consuming premium OTT, connected TV and FEP (full episode player) content. Majority of delivery to be across highly coveted OTT (internet-connected device, like an Apple TV or Roku) and CTV (internet-enabled TV, like a SmartTV). Remaining FEP delivery can be across mobile/tablet/desktop devices – still delivering TV-like content (quality and length), but consumed via device apps and web browsers, and serving as an extension of traditional TV-viewing habits.

  • Awareness-building video viewership that’s highly targeted, cost-efficient and measurable
  • Customizable audience, with the ability to blacklist networks for brand safety
  • Complete and detailed reporting of key performance indicators
  • Cost savings of 8% compared to standard rates

Investment & Flight Options

Targeting

Rate

Required Assets

$10,000 Per Month*

October 1-31, 2020

November 1-30, 2020

December 1-30, 2020

Each partner to customize their audience based on the following target selects**:

Up to five (5) geo markets – states and/or DMAs

One (1) demo selection (e.g., A25-54)

One (1) behavioral selection (e.g., travel enthusiast, history enthusiast)

Desired blacklisted network (s), if needed

$33.50 eCPM

Two (2) total creative versions – :15 and/or :30 video spots

*These are flight minimums – partners may choose to increase their monthly investments to make their buy more effective. If multiple months are purchased, the total flight will be paced evenly (vs. hard month-specific budget allocations).

**Vendor to confirm inventory feasibility upon each partner’s targeting selections, ensuring ample delivery scale.

Partner Commitment and Material Deadlines

  • October 1 – October 31, 2020 - CLOSED
    • Partner Commitment: September 14, 2020
    • Materials Deadline: September 17, 2020
  • November 1 – November 30, 2020
    • Partner Commitment: October 5, 2020
    • Materials Deadline: October 9, 2020
  • December 1 – December 30, 2020
    • Partner Commitment: October 9, 2020
    • Materials Deadline: November 9, 2020

Special Interest Lists – Digital Advertising

The Special Interest Lists – Digital Advertising program is available to partners at a minimum investment level of $7,500 per month per audience.

Visit North Carolina is excited to offer this new program that allows partners to run targeted display and/or pre-roll video ads across handcrafted sets of marquee special interest sites in an affordable and operationally efficient manner. Five categorical site lists have been curated to appeal to varying partner goals and desired target audiences – Travel; Epicurean; Outdoor Adventure; Golf Enthusiasts; and Arts & Culture.

Partners can invest in one or multiple curated site lists that Visit NC’s agency media team has carefully procured and bundled, gaining visibility across highly relevant sites without having to stitch together several direct buys that tend to come with steep campaign minimums. The breadth of selected sites will strategically and cost-effectively position partners to connect with users consuming related contextual content. The flexible option to utilize display and/or pre-roll video also allows for greater accommodation of partner asset availability and desired messaging format per business goals.

  • Targeted display and/or pre-roll exposure across several premium endemic properties
  • Five custom-crafted niche site lists available for activation
  • Media curated, executed and managed by Visit NC’s agency media team at LGA
  • Complete and detailed reporting of key performance indicators
  • Avoid multiple vendor buys and associated campaign minimums

Custom Site List

Investment & Flight Options

Targeting

Available Channels & Rates

Required Assets

Travel

Sample List:

TripAdvisor

Expedia

KAYAK

Travel+ Leisure

LonelyPlanet

AFAR

CondeNast Traveler

$7,500 Per Month*

October 1-31, 2020

November 1-30, 2020

December 1-30, 2020

Partner to run across a pre-determined list of premium travel-endemic sites

Geo-target at least three (3) states of partner choice**

Partner choice of any or all of the following channel(s):

Standard Display ($3.25 eCPM; Cross-Platform)

Pre-Roll Video ($7.35 eCPM; Cross-Device)

Standard Display:

160 x 600, 300 x 250, 300 x 50, 320 x 50, 300 x 600, 728 x 90

Pre-Roll Video:

:15 and/or :30 video

Epicurean(inclusive of culinary/beer/wine/etc.)

Sample List:

Food & Wine

BonAppetit

SouthernLiving

MarthaStewart

OpenTable

AllRecipes

BeerConnoisseur

$7,500 Per Month*

October 1-31, 2020

November 1-30, 2020

December 1-30, 2020

Partner to run across a pre-determined list of premium epicurean-endemic sites

Geo-target at least three (3) states of partner choice **

Partner choice of any or all of the following channel(s):

Standard Display ($3.25 eCPM; Cross-Platform)

Pre-Roll Video ($7.35 eCPM; Cross-Device)

Standard Display:

160 x 600, 300 x 250, 300 x 50, 320 x 50, 300 x 600, 728 x 90

Pre-Roll Video:

:15 and/or :30 video

Outdoor Adventure

Sample List:

Outside

Active

Backpacker

Gear Junkie

Map My Run

Women’s Health

Men’s Health

$7,500 Per Month*

October 1-31, 2020

November 1-30, 2020

December 1-30, 2020

Partner to run across a pre-determined list of premium outdoor adventure-endemic sites

Geo-target at least three (3) states of partner choice **

Partner choice of any or all of the following channel(s):

Standard Display ($3.25 eCPM; Cross-Platform)

Pre-Roll Video ($7.35 eCPM; Cross-Device)

Standard Display:

160 x 600, 300 x 250, 300 x 50, 320 x 50, 300 x 600, 728 x 90

Pre-Roll Video:

:15 and/or :30 video

Golf Enthusiasts(inclusive of golf centric/broader sports/ highly affluent interests)

Sample List:

Golf

GolfChannel

GolfDigest

GolfWeek

PGATour

NBCSports

YachtWorld

$7,500 Per Month*

October 1-31, 2020

November 1-30, 2020

December 1-30, 2020

Partner to run across a pre-determined list of premium golf-endemic sites

Geo-target at least three (3) states of partner choice**

Partner choice of any or all of the following channel(s):

Standard Display ($3.25 eCPM; Cross-Platform)

Pre-Roll Video ($7.35 eCPM; Cross-Device)

Standard Display:

160 x 600, 300 x 250, 300 x 50, 320 x 50, 300 x 600, 728 x 90

Pre-Roll Video:

:15 and/or :30 video

Arts & Culture(inclusive of movies/film/music/arts/literature/home décor/fashion)

Sample List:

RollingStone

Pitchfork

Variety

Deadline

Smithsonian

Eventful

Wired

Houzz

HouseBeautiful

NYBooks

Aesthetica

Entertainment Weekly

GQ

Harper’s BAZAAR

Essence

$7,500 Per Month*

October 1-31, 2020

November 1-30, 2020

December 1-30, 2020

Partner to run across a pre-determined list of premium arts-and-culture-endemic sites

Geo-target at least three (3) states of partner choice **

Partner choice of any or all of the following channel(s):

Standard Display ($3.25 eCPM; Cross-Platform)

Pre-Roll Video ($7.35 eCPM; Cross-Device)

Standard Display:

160 x 600, 300 x 250, 300 x 50, 320 x 50, 300 x 600, 728 x 90

Pre-Roll Video:

:15 and/or :30 video

*These are flight minimums – partners may choose to increase their monthly investments to make their buy more effective. If multiple months are purchased, the total flight will be paced evenly (vs. hard month-specific budget allocations).

** Vendor to confirm inventory feasibility upon each partner’s targeting selections, ensuring ample descale.

Partner Commitment and Material Deadlines

  • October 1 – October 31, 2020 - CLOSED
    • Partner Commitment: September 9, 2020
    • Materials Deadline: September 15, 2020
  • November 1 – November 30, 2020
    • Partner Commitment: October 5, 2020
    • Materials Deadline: October 15, 2020
  • December 1 – December 30, 2020
    • Partner Commitment: October 9, 2020
    • Materials Deadline: November 13, 2020

*NEW* GOLF Dedicated E-newsletter Program

The GOLF Dedicated E-newsletter Program is available to partners at an investment level of $25,000 per e-newsletter.

Visit North Carolina is excited to introduce its new dedicated e-newsletter program, specifically designed for DMO partners wanting to reach a highly qualified golf enthusiast audience. Through this program, partners can send a 100% owned message to over 500K opt-in subscribers.

This pool of subscribers taps into GOLF's unique database of both GOLF Magazine readers and GolfLogix users, a popular app offering details for 35K+ courses worldwide. With an additional regional targeting layer focusing on Southeast and mid-Atlantic states, this e-newsletter opportunity is great for North Carolina golf destinations to get their message out to avid golfers.

Partners have flexibility to create their own dedicated e-newsletter with minimal parameters offering a personalized opportunity to reach desired prospects.

  • Program-exclusive golf enthusiast subscriber base
  • 100% SOV
  • 100% customizable message created by the partner
  • Detailed analytics report delivered following month of deployment including total recipients, opens, open rate, total clicks, unique clicks and click-through rate

Flight Options*

Targeting

Required Assets

November 30, 2020

December 21, 2020

December 28, 2020

500K opt-in Golf Magazine subscribers and GolfLogix users

Open Rate: 11.5%

Click Rate: 7-11%

HTML email creative no wider than 600px

Short subject line

Dates subject to availability; LGA will confirm availability upon request of deployment date. E-newsletters cannot be cancelled once the partner commitment is made.

Partner Commitment and Material Deadlines

  • November E-newsletter
    • Partner Commitment: November 1, 2020
    • Materials Deadline: November 9, 2020
  • December E-newsletters
    • Partner Commitment: November 15, 2020
    • Materials Deadline: November 30, 2020

*NEW* Golf Digest Paid Social (Facebook & Instagram) Program

The Golf Digest Paid Social (Facebook & Instagram) Program is available to partners at an investment level of $20,000 per partner.

The Golf Digest Paid Social program allows partners to actively promote their destination and offerings across both Facebook and Instagram, specifically targeting avid golf audiences. Targeting options are available catering to varying partner objectives (e.g., awareness, engagement, site traffic); sub-targeting needs (e.g., geo, interests, behavioral); and asset availability relative to desired goals (e.g., image-based static units; short video units).

Based on a partner's desired goals and objectives, dark posts will be served from Golf Digest's Facebook and Instagram handles - targeted paid social ads that show up as sponsored ad content in the feeds of specified targeted users. Unlike boosted and organic posts, dark posts do not appear on Golf Digest's brand page, but Golf Digest offers the opportunity to reach engagers who interact with and follow their Facebook page.

Partners will have the benefit of co-association with Golf Digest via Branded Content - this will include a tag across the top of the ad saying "with Partner." This ad will also be denoted as "sponsored."

  • Targeted paid Facebook and Instagram posts catered to desired partner goals
  • Golf enthusiast audience focus, with custom add-on selections (e.g., geo, interests)
  • Fully managed by Visit NC's agency media team at LGA and executed by Golf Digest team
  • Complete and detailed reporting of key performance indicators

Investment & Flight Options

Targeting

Rates

Required Assets***

$20,000 Per Month*

October 1-31, 2020

November 1-30, 2020

December 1-30, 2020

Each partner to further customize their audience beyond Golf Enthusiasts based on the following targeting selects**:

Three (3) to four (4) DMAs OR one (1) state

One (1) demo (e.g., A18-44, male/female)

Three (3) additional audience selects (e.g., Engager Audience; Frequent Travelers, other behaviors)

$10 dCPM

Dynamic CPM pricing based on partner objectives (awareness; engagement; or site traffic) and targeting selects

Partner's owned Facebook and Instagram handles

One (1) static or video unit - format determination should be based on objectives

Static: 1080x1080 image

Video: recommended length of 8-10 seconds

Units should not consist of more than 20% text to avoid reduced delivery

Ad Copy

Text (max 125 characters)

Headline (max 25 characters

CTA Button (e.g., Learn More)

*These are flight minimums - partners may choose to increase their monthly investments to make their buy more effective. If multiple months are purchased, the total flight will be paced evenly (vs. hard month-specific budget allocations).

**Vendor to confirm inventory feasibility upon each partner's targeting selections, ensuring ample delivery scale.

In order to participate in this aspect of the program, each partner must pre-approve Golf Digest as a Business Partner for Branded Content. Troubleshooting and step-by-step instructions will be offered to each participating partner.

Partner Commitment and Material Deadlines

  • October 1 - October 31, 2020
    • Partner Commitment: September 18, 2020
    • Materials Deadline: September 18, 2020
  • November 1 - November 30, 2020
    • Partner Commitment: October 5, 2020
    • Materials Deadline: October 15, 2020
  • December 1 - December 30, 2020
    • Partner Commitment: October 9, 2020
    • Materials Deadline: November 13, 2020