Creative Production

Inventory: Ten (10) partner spaces for the July ’22 – June ’23 fiscal year

Beginning spring 2022, Visit NC brings back the award-winning Firsts That Last campaign with a new spin. This latest campaign adds even more emphasis on the lasting part of firsts experienced in North Carolina. We’ve invited filmmakers to share their stories of firsts they’ll never forget in a series of short documentaries. These films are a celebration of North Carolina’s mountains, cities and coast as well as all the firsts that come from a visit here.

This Firsts That Last campaign will highlight North Carolina vacation moments that will always be remembered. These authentic stories will speak to consumers who want to experience new things and make every trip count.

In partnership with Visit NC, Luquire has created a la carte creative offerings to help North Carolina travel partners put together their own customized campaign creative for their co-op opportunities while leveraging the new Visit NC Firsts That Last campaign messaging. This program is great for partners who may not have creative production capabilities but are in need of creative materials for upcoming co-op programs. In addition to development of a suite of standard-size display banners, Luquire can also develop a quarter-page print ad for any print co-op buy a partner may sign up for. For both programs, partners will be able to provide brand guidelines, descriptive ad copy, logo and imagery.



Assets Required


Static Banners

Standard suite of six (6) static banner ads for desktop and mobile use.

Sizes include:
Desktop: 160 x 600, 300 x 250, 300 x 600, 728 x 90
Mobile: 300 x 50 and 320 x 50.

Includes banner ad layout with inspiration campaign headline copy, partner visual and custom descriptive copy. Partner will receive one (1) round of revisions.

Additional static banner ad sizes based on same creative concept are available at a cost of $150/each size.

  • Completed spec sheet
  • Brand guidelines
  • Brand logo (in Illustrator, PNG and ESP formats)
  • 2-4 hi-res brand images


Print Ad

One (1) 3.375 x 4.75 four-color ¼-page print advertisement.

Includes print ad layout with inspiration campaign headline copy, custom descriptive ad copy and partner visual. Partner will receive one (1) round of revisions.

  • Completed spec sheet
  • Brand guidelines
  • Brand logo (in Illustrator, PNG and ESP formats)
  • 2-4 hi-res brand images



Disclaimer: Luquire and Visit NC retain all intellectual property rights to the Firsts That Last campaign and related creative assets. Partner assets created as part of the Creative Production Program can be used exclusively for 2022-2023 Visit NC Partner Programs and are not available for use in any other advertising or marketing efforts. By submitting a photo for use for this program, partners are certifying they have the full rights to use that image. If partners would like to submit stock photography for these programs, they must be able to confirm that they have purchased the rights/licensing to use for marketing purposes. Luquire and Visit NC are not responsible for any misuse of partner-provided imagery

Program Details: Creative offerings will be reflective of the Visit NC Firsts That Last campaign messaging and look and feel, and include partner brand logo and visuals. Partners are to complete the program spec sheet and provide required assets at least 60 days prior to deliverable completion.