COVID-19 Industry Resources

As North Carolina, the nation and the world battle the effects of the novel coronavirus pandemic, the resources below can help Visit NC’s partners navigate business relief, communications, advocacy, research and other needs. Visit NC will update this page with new resources over time.

Visit NC Webinars

Watch: The Road to Recovery

Visit NC provides an update on the current travel mindset, the new Count On Me NC program and the state's upcoming tourism recovery marketing campaign. Research is currently underway as well as creative exploration and media planning that aligns with evolving traveler sentiment, behaviors and trends. Visit NC is taking a three-pronged approach to determine how we will reenter the market based on:

  • When it's allowed
  • When it's safe
  • When consumers are receptive to our message

The strategy includes conducting resident sentiment surveys, leveraging media and channels where travelers are engaged and poised to travel, and identifying opportunities where partners can engage. Visit NC also provides an update on the ongoing progression of Cook It Forward NC (originally streamed May 20, 2020).

More Visit NC Webinars

Business Relief

Communications Tools

Government Resources

Industry Advocacy

Research and Trend Tracking

Resource Collections