Campground & Park Wi-Fi Sponsorship
The Campground & Park Wi-Fi Sponsorship program is available at an investment level of $5,000 per partner. OutdoorNC Alliance partners can receive a special discounted rate of $3,800.
This is a unique offering that positions partners at the hands of a highly desired outdoor audience – captive campground and park visitors in the moment. Reach current trip-takers who are enjoying the outdoors now, and seed your destination as inspiration for their next trip.
As visitors connect to Wi-Fi networks at select campground and park locations, participating partners have the opportunity to promote sponsored messaging as part of a value-exchange experience – visitors get free Wi-Fi by watching a short video ad. Each partner receives their own spotlight via the 100% SOV (share-of-voice) ad experience – no competing advertisers or ad clutter. The video offering is also cost-efficient and performance-based, where you only pay for completed views (sessions). Following video completion, visitors are presented with additional content resources like park information – here, partners have an extra ability to seed a short CTA (call-to-action) ad that links to the respective partner site and generates supplemental traffic.
- Intersect leisure travelers while they’re on site at campground and park locations
- 100% SOV video ad experience with supplemental opportunity to drive traffic to partner site
- Guaranteed price model based on completed video session (CPS; cost per session)
- Complete and detailed reporting of key performance indicators
- Avoid $40k campaign minimum; cost savings of 13% compared to standard rates
Investment Option | Flight & Targeting Options* | Available Channel & Media Rate | Required Assets |
$5,000, $3,800 OutdoorNC Alliance Per Partner | Each partner to customize their campaign based on the following selects:
| Video Sponsorship
| Video Sponsorship Video Ad
Supplemental Assets
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*Vendor to confirm inventory feasibility upon each partner’s targeting selections, ensuring ample delivery scale.
** Locations subject to change; geo expansion available upon request.