Campground & Park Wi-Fi Sponsorship

The Campground & Park Wi-Fi Sponsorship program is available at an investment level of $5,000 per partner. OutdoorNC Alliance partners can receive a special discounted rate of $3,800.

This is a unique offering that positions partners at the hands of a highly desired outdoor audience – captive campground and park visitors in the moment. Reach current trip-takers who are enjoying the outdoors now, and seed your destination as inspiration for their next trip.

As visitors connect to Wi-Fi networks at select campground and park locations, participating partners have the opportunity to promote sponsored messaging as part of a value-exchange experience – visitors get free Wi-Fi by watching a short video ad. Each partner receives their own spotlight via the 100% SOV (share-of-voice) ad experience – no competing advertisers or ad clutter. The video offering is also cost-efficient and performance-based, where you only pay for completed views (sessions). Following video completion, visitors are presented with additional content resources like park information – here, partners have an extra ability to seed a short CTA (call-to-action) ad that links to the respective partner site and generates supplemental traffic.

  • Intersect leisure travelers while they’re on site at campground and park locations
  • 100% SOV video ad experience with supplemental opportunity to drive traffic to partner site
  • Guaranteed price model based on completed video session (CPS; cost per session)
  • Complete and detailed reporting of key performance indicators
  • Avoid $40k campaign minimum; cost savings of 13% compared to standard rates

Investment Option

Flight & Targeting Options*

Available Channel & Media Rate

Required Assets

$5,000, $3,800 OutdoorNC Alliance

Per Partner
Per Flight
Per Geo Bundle

Each partner to customize their campaign based on the following selects:

  • Four consecutive months between November 2022
    – June 2023
  • Choice of one pre-set geo bundle **
    – Southeast (est. 300 locations across NC, SC, GA, TN, FL, VA, KY)
    – Northeast & Mid-Atlantic (est. 300 locations across PA, NY, NJ, OH, D.C., MD, DE, WV, VA, ME, VT, NH, MA, CT, RI)

Video Sponsorship

  • $0.34 CPS (cost per session)

Video Sponsorship

Video Ad

  • Video (:15 max length)

Supplemental Assets

  • Logo
  • Ad copy (max 48 characters across two lines)

*Vendor to confirm inventory feasibility upon each partner’s targeting selections, ensuring ample delivery scale.
** Locations subject to change; geo expansion available upon request.

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