AccuWeather Program

The AccuWeather Program is available at investment levels starting at $2,500 per partner. Avoid $15k campaign minimums when you invest through Visit NC.

Weather and travel go hand in hand, as weather has an innate ability to influence daily decisions, including vacation planning – whether spontaneous weekend getaways, fall road trips, winter/holiday break and beyond.

This program continues to offer three (3) unique packages for partners to tap into AccuWeather’s loyal and engaged audience across its desktop, mobile web and mobile app platforms. Scalable price points and options of display, pre-roll video and high-impact creative allow for flexibility in addressing various goals, budget levels and asset availability. Additionally, participating partners can tailor their geo and audience selections, with an additional opportunity to target against inclement weather conditions or activity indexes.

  • Utilize weather as a trigger for travel inspiration and motivation
  • Multiple pricing tiers and product availability – display, pre-roll video, custom high-impact unit
  • Customizable audience, with weather-trigger targeting option
  • Complete and detailed reporting of key performance indicators
  • Added-value production with custom high-impact hero unit 
Investment OptionsFlight & Targeting Options**Available Channels & Media RatesRequired Assets

$2,500
 

Per Partner

Per Month

Per Audience

Each partner to customize their campaign based on the following selects:

  • One consecutive month between July 2022 – June 2023
  • Minimum of five DMAs or states
  • One demo (e.g., HHI $75k+) OR behavioral audience selection (e.g., travel enthusiasts)
  • One optional weather trigger – inclement weather (e.g., local conditions are “cold”) OR activity index (e.g., local conditions are ideal for “golf”)

$2,5000 investment tier is reserved for display only:

Display (Cross-Platform)

  • No weather trigger: $8.25-$9.75 CPM
  • With weather trigger: $8.75-$10.25 CPM

Display (Cross-Platform)

  • 300 x 250, 320 x 50, 728 x 90

$5,000

Per Partner
Per Month
Per Audience

Each partner to customize their campaign based on the following selects:

  • One consecutive month between July 2022 – June 2023
  • Minimum of five DMAs or states
  • One demo (e.g., HHI $75k+) OR behavioral audience selection (e.g., travel enthusiasts)
  • One optional weather trigger – inclement weather (e.g., local conditions are “cold”) OR activity index (e.g., local conditions are ideal for “golf”)

$5,000 investment tier includes display (Cross-Platform) and video (Cross-Platform):

Display (Cross-Platform)

  • No weather trigger: $8.25-$9.75 CPM
  • With weather trigger: $8.75-$10.25 CPM

Pre-Roll Video (Cross-Platform)

  • No weather trigger: $18 CPM
  • With weather trigger: $19 CPM

Assets needed:

Display (Cross-Platform)

  • 300 x 250, 320 x 50, 728 x 90

Pre-Roll Video (Cross-Platform)

  • :15 and/or :30 video

$10,000

Per Partner
Per Month
Per Audience

(Basic Package PLUS High Impact Unit)

Each partner to customize their campaign based on the following selects:

  • One consecutive month between July 2022 – June 2023
  • Minimum of five DMAs or states
  • One demo (e.g., HHI $75k+) OR behavioral audience selection (e.g., travel enthusiasts)
  • One optional weather trigger – inclement weather (e.g., local conditions are “cold”) OR activity index (e.g., local conditions are ideal for “golf”)

$10,000 investment tier includes display (Cross-Platform) and high-impact unit:

Display (Cross-Platform)

  • No weather trigger: $8.25-$9.75 CPM
  • With weather trigger: $8.75-$10.25 CPM

Custom High-Impact Unit (Cross-Platform)

  • No weather trigger: $15 CPM
  • With weather trigger: $16 CPM

Assets needed:

Display (Cross-Platform)

  • 300 x 250, 320 x 50, 728 x 90

Custom High-Impact Unit

(Cross-Platform):

  • AccuWeather to build
  • Partner to provide logo, imagery, copy, fonts, brand guidelines, standard display PSDs (directional)

* These are flight minimums – partners may choose to increase their monthly investments to make their buy more effective. If multiple months are purchased, the total flight will be paced evenly (vs. hard month-specific budget allocations).
** Vendor to confirm inventory feasibility upon each partner’s targeting selections, ensuring ample delivery scale.