A Word from Visit NC

Visit North Carolina Partners,

As we look ahead with optimism to the coming year, we want to again express our deepest appreciation for your partnership. Facing unprecedented times, together with you and allies in all 100 counties, we have worked tirelessly to speed recovery for North Carolina’s vital travel and hospitality industry. In fact, the value and proof of that collaboration is evident in North Carolina rising to be the nation’s fifth most visited state in 2021. Still, challenges remain, and our Visit NC team is committed to further strengthening North Carolina’s competitive position as a preferred choice for travelers.

While our public safety and recovery programs have received national recognition and praise, we’re eager and excited to return our focus to inspiring travelers to experience all North Carolina has to offer. This year will see a return to our award-winning marketing campaign, Firsts That Last, with an innovative, refreshed approach showcasing even more compelling stories and distinctive experiences from across the state.

As always, Visit NC’s program of work is crafted to provide value and benefit to all our partners. Whether leisure, sports, group, meetings and conventions, retirement relocation, international or film, interests and priorities among partners often differ. As a result, you’ll see our 2022-2023 Partner Co-op Programs provide a broad range of opportunities including renewed efforts with proven performers such as the Official North Carolina Travel Guide and VisitNC.com along with several new offerings to identify and reach increasingly fragmented and discerning audiences.

We encourage you to review the varied programs available in research, public relations, advertising, trade shows, our OutdoorNC initiative and more to identify what is best suited for your organization. Visit NC partners may purchase programs individually or bundle opportunities in a plan tailored to your specific objectives. Contact information for each program is noted within the brochure, and Hanna Telford at Luquire (htelford@luquire.com) will help identify affordable programs to complement your efforts.

We are grateful for your partnership and support. By smartly leveraging our collective talents and investments, we’ll continue growing tourism’s positive impact on North Carolina’s economy and quality of life. Please let us know if there is anything we may do to help you, your organization and community be more successful.

Best regards,

Wit Tuttell
Executive Director
Visit North Carolina