2021-2022 VisitNC.com and Social Programs

Interest Overview Page Feature

Interest Overview Page Features are available in six-month increments for $1,500 per feature.
Inventory: Two (2) partner features per year, per page (each partner will receive a six-month flight - either July - December or January - June)

Back by popular demand, partners will have the opportunity to be highlighted for six (6) months on one of VisitNC.com's most highly trafficked interest overview pages. Partners can choose from Kids & Family, Eat & Drink, Outdoor Adventures, Natural Attractions or Romantic Getaways pages. This feature will include a headline, short description that ties into the selected interest, horizontal hero photo and call-to action to visit the partner's website for more information. These pages are discoverable all year long and hold content that is specific to the highlighted interest, including a photo gallery, overview paragraph and a grid of relevant listings, events and stories. These interest overview pages receive approximately 19,500 average page views per calendar year.

Program Requirements: partners can purchase one (1) Interest Overview Page Feature per year max.

Material Requirements: partners will be required to submit multiple high-quality horizontal hero images (1200 x 800 with a focus of the photo in the middle) to ensure placement meets site standards, headline (40 characters max, including spaces), placement copy (150 characters max, including spaces) and a click-through URL. Creative can be switched out once during the six-month flight.

interest overview page feature

Seasonal Overview Page Feature

Seasonal Overview Page Features are available in 12-month increments for $2,000 per feature.
Inventory: Five (5) partner features per year (one partner per season and one holiday partner)

Once again, DMO and CVB partners will have the opportunity to be highlighted for the year on one of VisitNC.com's seasonal overview pages. The feature will include a horizontal hero photo, headline, description and call-to-action to visit the partner's website for more information. The seasonal

overview page is linked directly off the VisitNC.com homepage for several months at a time and is discoverable all year long. It holds all season-specific content, including a photo gallery, overview paragraph with links to seasonal stories, trip tips and a grid of relevant listings, events and stories. The average seasonal overview page receives approximately 23,500 page views per calendar year.

Program Requirements: partners can purchase one (1) Seasonal Overview Page Feature per year max.

Material Requirements: partners will be required to submit multiple high-quality horizontal hero images (1200 x 800with the focus of the photo in the middle) to ensure placement meets site standards, headline (40 characters max, including spaces), placement copy (150 characters max, included spaces) and a click-through URL.

seasonal overview page feature

Native Advertising

Native Advertising opportunities are available in three-month increments for $500 per placement (see chart below for available pages).
Inventory: Five (5) partners per content page

Native advertising on VisitNC.com allows partners the opportunity to buy into pages of the site where their short-form native ad can appear within the site's existing content grid. Native ads are designed to fit in with the overall look and feel of the site and will only appear within content relevant to the ad, making for a seamless user experience. Each content page will be open to a maximum of five partners on a first-come, first-served basis, in which all participating partners will receive equal share of voice. Upon investing in a single content placement, a partner will run for three months based on a start date of choice as inventory allows. Partners can also benefit from added-value placements if space is available.

Material Requirements: partners will be required to submit a 400 x 400 image, a 50-character headline anda click-through URL.

native ad 1native ad 2

INTEREST OVERVIEWS - $500

Things To Do

Arts & Entertainment
Arts & Entertainment > Museums

Eat & Drink
Eat & Drink > Beer
Eat & Drink > Wine

History & Heritage

Kids & Family
Kids & Family > Zoos & Aquariums

Natural Attractions
Natural Attractions > Beaches, Rivers & Lakes
Natural Attractions > Blue Ridge Parkway & Scenic Drives
Natural Attractions > State & National Parks
Natural Attractions > Waterfalls

Outdoor Adventures
Outdoor Adventures > Camping
Outdoor Adventures > Hiking

Romantic Getaways
Romantic Getaways > Spas & Wellness

Sports

LOCATION OVERVIEWS - $500

Mountains > Asheville & the Foothills
Mountains > High Country
Mountains > Smoky Mountains & Cherokee

Piedmont > Charlotte Region
Piedmont > Greensboro & Winston-Salem
Piedmont > Pinehurst & the Sandhills
Piedmont > Raleigh, Durham & the Triangle

Coast > Albemarle & Pamlico Sounds
Coast > Brunswick Islands
Coast > Crystal Coast
Coast > Inner Coastal Plain
Coast > Outer Banks & Currituck
Coast > Topsail Area
Coast > Wilmington Area

Brochure Listings

Brochure Listings are available in 12-month increments for $200 each.

Partners can add up to four brochures to VisitNC.com, where they will live on the Brochures page as well as on the partner's individual listing. Brochures can be switched out quarterly or as needed by the partner. New this year, partner's brochures will be tagged to appear on relevant pages on VisitNC.com for increased exposure.

Material Requirements: partners will be required to submit a PDF of their brochure (under 4MB) or a link to an online brochure / travel guide and a hi-res destination image.

brochure listing 1brochure listing 2

Video Listings

Video Listings are available in 12-month increments for $200 each.

Partners can enhance their standard listing on VisitNC.com by adding up to four videos, which provide potential visitors with more engaging content. Videos can be switched out quarterly or as needed by the partner. New this year, partner's videos will be tagged to appear on relevant places on VisitNC.com for increased exposure. Visit NC may also use partner videos within editorial content on VisitNC.com. To be considered for this added value opportunity, partner's video must be high-resolution and shot in the past five years, two minutes or shorter, and relevant, helpf ul and / or entertaining to visitors. Videos that primarily focus on one person talking, are TV commercials, or have an overtly sales-focused messaging will not be considered.

Material Requirements: partners will be required to submit a YouTube link to the final video.

video listing

Featured Events

Featured Events are available in 30-day increments for $150 each.

Participating partners have the opportunity to call more attention to their events and festivals via VisitNC.com's Featured Event listings. This continues to be a cost-effective opportunity for partners to provide timely event information to potential visitors and attendees. Featured Events also receive valuable placement in Visit North Carolina's biweekly Events eNewsletter distributed to more than 36,000 subscribers. Partners also have the opportunity to include event-related video to further captivate visitors at no additional charge.

Material Requirements: partners will be required to submit all event details along with a hi-res event image (must be vertical, at least 1000 x 1000 pixels; stock photos, event fliers, logos or images with text on them will not be accepted).

featured event

Featured Event eNewsletter Spotlight

Featured Event eNewsletter Spotlights are available for $400 each (this includes a 30-day Featured Event listing on VisitNC.com, valued at $150).
Inventory: Two (2) partner spots per eNewsletter (four (4) partners per month)

Partners can sign up for one of two spots in each of the Events eNewsletter where their event will be spotlighted for maximum exposure.

Material Requirements: partners will be required to submit all event details along

with a hi-res event image (must be horizontal, at least 1000 x 1000 pixels; stock photos, event fliers, logos or images with text on them will not be accepted).

featured event e news

Facebook Event Promotion

Facebook Event Promotions are available for $875 each (this includes a 30-day Featured Event listing on VisitNC.com, valued at $150).
Inventory: Two (2) partner spots per month

The Facebook Event Promotion program allows partners to promote their Featured Events beyond VisitNC.com. Leveraging the partner's Featured Event listing on VisitNC.com, Visit NC's Social Media Manager will create an organic Facebook Event on Visit NC's Facebook page. The event will then be promoted to a target audience through a Facebook Event Response Campaign with a $500 ad spend for increased consideration, providing a seamless pathway for people to review event details and RSVP on Facebook. Partners will be required to co-host the Facebook Event along with Visit NC to assist with any community management needs (answering of questions, event updates, etc.). In co-hosting the event, partners will have the ability to cross-promote event content in their own campaigns for added exposure and will also be able to keep track of how many people responded to the event. This program is available for partners looking to promote single-day events, events that occur over the span of a weekend or events that occur over the span of one or two weeks. Any events that take place over more than two weeks will not be accepted for this program.

Program Requirements: partners will need to sign up for the month before the event happens. Events will go live 30 days prior to the event date for single-day events, and 30 days prior to the event end date for multiday events. For example: if an event is on February 15, it will go live on January 15, if an event is February 15 - February 18, it will go live on January 18. A minimum 30-day lead time is required in order to guarantee placement on Visit North Carolina's social calendar during the month partners sign up for. Partners who do not meet this deadline are subject to delayed promotion based on content and calendar openings.

Material Requirements: partners will be required to submit projected event date on sign-up forms. Partners will also be required to submit all Featured Event materials as outlined in addition to a separate event image sized for social media (1200 x 628 pixels) and social targeting information. Partners who sign up for this program must submit materials that meet the goal of inspiring travel and sparking travel consideration to North Carolina.

facebook event social

Travel Deals

Travel Deals are available in 60-day increments for $250 each.

Participating partners are able to promote special North Carolina travel offers and packages to interested visitors on VisitNC.com. Travel Deals are featured on a dedicated page on VisitNC.com and within relevant content throughout the site. Partners will also be included in a monthly Travel Deals eNewsletter distributed to more than 35,000 subscribers.

Material Requirements: partners will be required to submit all deal details along with a hi-res image (must be vertical, at least 1000 x 1000 pixels; stock photos, fliers, logos or images with text on them will not be accepted).

travel deal

Travel Deal eNewsletter Spotlight

Inventory: Two (2) partner spots per eNewsletter

Partners can sign up for one of two spots in each of the Travel Deals eNewsletter where their deal will be spotlighted for maximum exposure.

Material Requirements: partners will be required to submit all deal details along with a hi-res image (must be horizontal, at least 1000 x 1000 pixels; stock photos, fliers, logos or images with text on them will not be accepted).

travel deal e news

Travel Deal Social Promotion

Travel Deal Social Promotions are available for $1,375 each (this includes a 60-day Travel Deal listing on VisitNC.com, valued at $250).
Inventory: One (1) partner spot per month

This opportunity allows partners to gain increased traffic and engagement to their Travel Deals. Visit NC's Social Media Manager will create an organic Facebook post about the deal that links back to the Travel Deal listing on VisitNC.com. This post will then be activated as a Facebook and Instagram paid campaign with a spend of $1,000 for increased awareness and exposure.

Program Requirements: partners may only sign up for one social program per month. For example, if a partner signs up for a Travel Deal Social Promotion, they cannot also sign up for a Social Media Spotlight in the same month. A minimum 30-day lead time is required in order to guarantee placement on Visit North Carolina's social calendar during the month partners sign up for. Partners who do not meet this deadline are subject to delayed promotion based on content and calendar openings.

Material Requirements: partners will be required to submit all Travel Deal materials as outlined in addition to a separate deal image sized for social media (1200 x 630 pixels) and social targeting information. Partners who sign up for this program must submit materials that meet the goal of inspiring travel and sparking travel consideration to North Carolina.

travel deal social promotion

Thank You Email Sponsorships

Thank You Email Sponsorships are available for $350 each.
Inventory: Four (4) partner spots (one (1) per quarter)

This opportunity allows partners to be included in a Visit NC autotrigger thank you email that is received by people who have just ordered a North Carolina Travel Guide or signed up for a Visit NC eNewsletter on VisitNC.com. This native-style ad will allow partners to generate brand awareness alongside Visit NC content and messaging to an already engaged audience. The partner ad will include a click-through URL, so users will have the opportunity to learn more about the partner destination. Reporting will be provided at the end of each quarter.

Program Requirements: partners can purchase one (1) Thank You Email Sponsorship per year max.

Material Requirements: partners will be required to submit a 20-character headline, 100-character ad copy, a hi-res destination image at least 800 pixels wide and a URL to their website.

thank you email

Custom Content Program

The Custom Content Program is available for $3,000 per partner.
Inventory: Twelve (12) partner spots (one (1) per month)

Visit North Carolina is offering partners the opportunity to work with our content team to develop custom content to be published on VisitNC.com, which can also live on the partner's website. Custom content will be written by the Visit NC team based on input and collaboration with the partner on desired content and key messages to cover. Partners will maintain joint ownership of the content with Visit NC. Visit NC's Social Team will determine optimal social placements for your custom content piece and promote it with three (3) social media posts. Social media platforms may include Facebook, Twitter, Instagram (Feed and / or Stories) or Pinterest. The article will be included within the monthly Travel Insider eNewsletter.

Program Requirements: partners can purchase one (1) Custom Content Program per year max. A minimum 45-day lead time is required in order to guarantee placement on Visit North Carolina's social calendar during the month partners sign up for. Partners who do not meet this deadline are subject to delayed promotion based on content and calendar openings.

Material Requirements: partners will be required to provide an outline / bullets of content topics to include in the article as well as hi-res images to accompany the story. If a partner has run this program in the past, the content must have a different angle than existing Custom Content on the site. For the social promotion portion of this program, partners will be required to provide three (3) images in the following specs: 4:5, 1:1, and 9:16.

custom content

Custom Content Refresh Program

The Custom Content Refresh Program is available for $1,250 per partner.
Inventory: Twelve (12) partner spots (one (1) per month)

Visit NC is excited to continue to offer this opportunity for partners with existing custom content on VisitNC.com. As new attractions, restaurants and accommodations are opening and changing all the time, Visit NC is now offering partners the opportunity to refresh existing content to reflect these updates without changing the overall structure or theme of the story. Partners will work with the Visit NC editorial team to provide requested content updates as well as any new links or images. Partners will maintain joint ownership of the content with Visit NC and the refreshed content will be promoted in the monthly Travel Insider eNewsletter. All requested changes are subject to Visit NC editorial team approval.

Program Requirements: partners can purchase one (1) Custom Content Refresh Program per year max.
Material Requirements: partners will be required to provide a list of requested content updates including links as well as any new images.

custom content refresh

Featured Content Sponsorships

Featured Content Sponsorships are available in 12-month increments for $1,000 each.

Visit NC is offering partners the opportunity to sponsor a portion of content specific to their destination within a seasonal or thematic story on VisitNC.com. Sponsoring partners will be able to provide suggested content for their portion of the article, and the Visit NC content team will develop the final paragraph about the sponsoring partner destination into the larger story. The sponsored section will have a "Sponsored By" tag and will include click-through URLs to applicable partner sites as well as a relevant image, which will be provided by the partner.

New this year, partner's featured content will be promoted in a dedicated two-slide Instagram Story on Visit NC's channel for a 24-hour period after the content is live. This promotion will include a swipe-up link to the featured content story for increased exposure.

The following content is available for sponsorship (one (1) partner opportunity is available in each):

featured content sponsorship

Fall 2021

Winter 2021-2022

Spring 2022

Summer 2022

Offbeat Attractions and Museums

Bed & Breakfasts for a Cozy Getaway

Public Art Projects

Scenic Spots for Romance

Dark Sky Adventures

Farm-to-Table Dinings Spots

Program Requirements: partners can purchase one (1) Featured Content Sponsorship per year max. A minimum 30-day lead time is required in order to guarantee placement on Visit North Carolina's social calendar during the month partners sign up for. Partners who do not meet this deadline are subject to delayed promotion based on content and calendar openings.

Material Requirements: partners will be required to submit an outline / bullets of content topics to include in the article as well as hi-res image options to accompany the feature. Partners will also be required to submit two high quality vertical images or videos sized for social media that match the content in the web story: 9:16, any videos submitted must not exceed 15 seconds.

 

Dogs Visit N.C. Facebook Group Promotion

Dogs Visit N.C. Facebook Group Promotions are available for $350 each.
Inventory: Two (2) partner spots per month

The Dogs Visit N.C. Facebook Group Promotion allows partners to highlight dog-friendly and safe activities in their destination. Visit North Carolina's social media team will create one (1) organic post in the group promoting one unique dog-friendly attraction of the partner's choice (restaurant, hotel, park, etc.) and monitor for questions and comments as part of group community management. This program gives partners the opportunity to reach a highly engaged and niche audience. Partners will be asked to join the Dogs Visit N.C. Group as their destination Facebook page and assist with answering questions as needed. For added-value, partners will be pinned as the top post in the group for two weeks: either the 1st - 15th or the 16th - 30th of each month.

Program Requirements: partners can purchase one (1) Dogs Visit N.C. Facebook Group Promotion per year max. Partners may only sign up for one social program per month. A minimum 30-day lead time is required in order to guarantee placement on Visit North Carolina's social calendar during the month partners sign up for. Partners who do not meet this deadline are subject to delayed promotion based on content and calendar openings.

Material Requirements: partners will be required to submit a description of what they'd like to feature in their post, click-through URL to more information, one 4:5 image of the destination and appropriate links to partner and / or attraction's Facebook pages. The destination featured must have a unique characteristic that makes it dog friendly. For example, we cannot accept restaurants just because dogs are allowed inside, however, we can accept restaurants because they have a dog-friendly menu.

dogs visit n.c. facebook

Instagram UGC Promotion

Instagram UGC promotions are available for $1,000 each.
Inventory: Two (2) partner spots per month

The Instagram UGC (User Generated Content) Promotion gives partners increased visibility on Visit North Carolina's Instagram account. Visit NC's social media team will utilize user-generated content featuring a partner's destination to create one (1) organic feed post during the month that their program runs. Visit NC has a highly engaged Instagram audience that's currently at 155,000 followers. This program provides partners with permanent real estate on Visit NC's feed.

Participating partners will be asked to submit four locations within their destination for consideration for the post (ex: Pisgah National Forest, Atlantic Beach, Lake Norman, etc.). Visit NC's social team will then search for UGC among those locations and select the final image to be featured on Instagram. All selected images will align with Visit NC's Instagram strategy and tone so they fit cohesively on the feed. Applicable partner Instagram handles can be tagged in the image for additional exposure. The program also includes community management by the Visit NC team on the posts, including responding to any destination-specific questions and comments on behalf of the partner.

Program Requirements: partners can purchase one (1) Instagram UGC Promotion per year max. Partners may only sign up for one social program per month. A minimum 30-day lead time is required in order to guarantee placement on Visit North Carolina's social calendar during the month partners sign up for. Partners who do not meet this deadline are subject to delayed promotion based on content and calendar openings.

Material Requirements: partners will be required to submit four locations within their destination for consideration for the post as well as details on what makes those destinations special and unique to North Carolina. Partners will be required to provide one (1) photo per location to be used in the event UGC is not available (1080 x 1080 or 1080 x 1350). Partners who sign up for this social program must submit materials that meet the goal of inspiring travel and sparking travel consideration to North Carolina.

instagram ugc promotion

Instagram Story Features

Instagram Story Features are available for $700 each.
Inventory: Twenty-four (24) partner spots (two (2) per month)

Partners will again have the ability to provide content for our social media team to develop an Instagram Story that will be featured from Visit NC's account. Content disappears after 24 hours but views are intentional and more valuable than large, but empty impressions. Each viewer of an Instagram Story tapped through to be there and often taps back for a second look. In 2020, Visit North Carolina's Instagram Stories yielded 1,139,380 impressions and over 88,000 engagements across brand and partner program content.

Partners will be responsible for providing Visit NC with high-quality social content (images and videos). Once the content is received, our team will develop the assets into a story, adding text, captions and other fun features to make it social media-friendly. Stories will go live on an agreed-upon date between Visit NC and the partner and will last for 24 hours. Reporting will be provided to the partners following the feature.

Program Requirements: partners can purchase one (1) Instagram Story Feature per year max. Partners may only sign up for one social program per month. A minimum 30-day lead time is required in order to guarantee placement on Visit North Carolina's social calendar during the month partners sign up for. Partners who do not meet this deadline are subject to delayed promotion based on content and calendar openings.

Material Requirements: partners will be required to submit high-quality social content (images and videos; sized to 1080 x 1920, videos must not exceed 15 seconds), information about the destinations featured and any applicable Instagram handles or hashtags. Partners who sign up for this social program must submit materials that meet the goal of inspiring travel and sparking travel consideration to North Carolina.

instagram story feature

Social Media Spotlight

Social Media Spotlights are available for $2,500 each. Partners are also responsible for lodging, dining and activity expenses and will be invoiced following the Spotlight for these expenses, if incurred.
Inventory: Twelve (12) partner spots (one (1) spotlight per month)

This opportunity offers partners robust presence on Visit North Carolina's social media channels (446,000+ followers) to leverage our passionate and engaged follower base to specifically feature their destinations. We'll work with partners to determine content to feature that will inspire potential visitors to plan their own trip. Then, our team will travel to partner locations to gather spotlight content for social media use and feature the partner's destination across Visit North Carolina's social media channels within a month of the trip being completed.

Partners participating in a spotlight will receive the following:

  • Social quality pictures
  • 5 social posts across Visit NC social platforms. Platforms may include Facebook, Twitter, Instagram (Feed and / or Stories) or Pinterest.
  • Detailed recap report

Program Requirements: partners can purchase one (1) Social Media Spotlight per year max. Partners may only sign up for one social program per month. A minimum 60-day lead time is required in order to guarantee placement on Visit North Carolina's social calendar. Partners who do not meet this deadline are subject to delayed promotion based on content and calendar openings.

Material Requirements: partners will be required to submit ideas for the spotlight itinerary. Partners who sign up for this social program must submit materials that meet the goal of inspiring travel and sparking travel consideration to North Carolina.

social media spotlight 4social media spotlight 3social media spotlight 2

Contact

Hailey Weddington
hweddington@thinklga.com
(980) 505-7974

Michelle Murdoch
mmurdoch@thinklga.com
(704) 731-8277