2021-2022 Public Relations Programs

Public Relations

Building relationships with key media and influencers is crucial to securing local, regional and national coverage to help tell your story to potential visitors. Visit North Carolina's PR team supports your efforts with opportunities to sharpen your story ideas and connect with media. These co-op programs are contracted and billed separately from other Visit North Carolina partner programs.

Domestic Media Missions

Media missions are designed to let you network and share your destination's story with top-tier travel and lifestyle media in markets of interest. For 2021-2022, we plan to include the following:

In-state Media Mission - Raleigh Fall 2021
$300 plus travel expenses

The event will be a traditional reception / trade show-style gathering with up to 25 destination partners and dozens of media representatives and influencers. Registration fee includes event attendance, tabletop exhibit space, media contact list, and pitch sheet inclusion in the digital media kit.

Out-of-state Mini Missions Spring-Summer 2022
$1,000 plus travel expenses

These versatile events will involve a small number of destination partners traveling to markets of interest for deskside visits, meals, informal meetings and other activities. Markets will be determined based on partner interest and media travel sentiment. Registration fee includes meals and other hospitality expenses, media contact list and assistance with follow-up as needed.

Media Pitch Projects from $2,500

The first step to gaining coverage is targeting the right outlets to tell your story. With this program, Visit NC's PR staff and agency (J Public Relations) will work with you to pinpoint ideas and develop a customized pitch that will resonate with target media. The JPR team will then connect you directly to media interested in the subject to see coverage through to fruition

Influencer Pitch Projects from $2,500

As you ride the currents of the digital world, Visit NC will help you identify and vet influencers. You will work with the JPR team to brainstorm hosted experiences (culinary events, hotel stays, outdoor adventures) that can be offered to influencers in exchange for social posts. JPR will share a list of targeted influencers, pitch them on your behalf, and connect you directly to those who are interested. You can then arrange visits to deliver the experiences.

Deskside Media Tours
$6,000 plus expenses

Make one-on-one connections with key travel and lifestyle editors in major media markets such as New York, Los Angeles, Atlanta and Washington, D.C. The JPR team will help determine topics and timing, then set up six to ten media appointments with a comprehensive briefing on each outlet. A JPR representative can escort you for an additional fee.


Visit NC PR Team