2021-2022 Digital Co-Op Packages

Campground & Park Wi-Fi Sponsorship

The Campground & Park Wi-Fi Sponsorship program is available at an investment level of $4,000 per partner. Outdoor NC Alliance partners can receive a special discounted rate of $3,800.

This inaugural program is a unique offering that positions partners at the hands of a highly desired outdoor audience - captive campground and park visitors in the moment. Reach current trip-takers who are enjoying the outdoors now and seed your destination as inspiration for their next trip.

As visitors connect to Wi-Fi networks at select campground and park locations, participating partners have the opportunity to promote sponsored messaging as part of a value-exchange experience - visitors get free Wi-Fi by watching a short video ad. Each partner receives their own spotlight via the 100% SOV (share-of-voice) ad experience - no competing advertisers or ad clutter. The video offering is also cost-efficient and performance-based, where you only pay for completed views (sessions). Following video completion, visitors are presented with additional content resources like park information - here, partners have an extra ability to seed a short CTA (call-to-action) ad that links to the respective partner site and generates supplemental traffic.

  • Intersect leisure travelers while they're on site at campground and park locations
  • 100% SOV video ad experience with supplemental opportunity to drive traffic to partner site
  • Guaranteed price model based on completed video session (CPS; cost per session)
  • Complete and detailed reporting of key performance indicators
  • Avoid $40k campaign minimum; cost savings of 13% compared to standard rates
outdoor nc logo
Investment OptionFlight & Targeting Options *Available Channel & Media RateRequired Assets

$4,000,
$3,800 Outdoor NC Alliance

Per Partner
Per Flight
Per Geo Bundle

Max six partners across the program

Each partner to customize their campaign based on the following selects:

  • Four consecutive months between November 2021 - June 2022
  • Choice of at least one pre-set geo bundle **
  • Southeast (est. 300 locations across NC, SC, GA, TN, FL, VA, KY)
  • Northeast & Mid-Atlantic (est. 300 locations across PA, NY, NJ, OH, DC, MD, DE, WV, VA, ME, VT, NH, MA, CT, RI)

Video Sponsorship

  • $0.34 CPS (cost per session)

Video Sponsorship

Video Ad

  • Video (:15 max length)

Supplemental Assets

  • Logo
  • Ad copy (max 48 characters across two lines)

* Vendor to confirm inventory feasibility upon each partner's targeting selections, ensuring ample delivery scale.
**Locations subject to change; geo expansion available upon request.

Outside Dedicated eNewsletter Program

The Outside Dedicated eNewsletter program is available at a starting investment level of $2,500 per deployment. Outdoor NC Alliance partners can receive a special discounted rate of $2,375.

Visit North Carolina is excited to offer a brand-new advertising opportunity leveraging Outside's first-party email data list to tap into a highly engaged Outdoor Enthusiast audience. Through this program, partners can send their personal message (100% SOV) straight to the inbox of 50K+ opt-in subscribers. With geotargeting capabilities, partners have the flexibility to build out a scalable send list

within specified core markets relevant to their target audience. Outside is a reliable source for many who enjoy being outdoors and consuming outdoor-related travel ideas, tips and news. Partners can use this program to spotlight their local outdoor destinations and attractions.

  • Customizable geotargeting
  • 100% SOV
  • Vendor-provided creative service for HTML build
  • Detailed reporting with sends, opens, open rate, clicks and CTR to follow deployment
  • 33% rate savings and avoids $5K minimum
outside magazineoutdoor nc logo
Investment Options*Flight & Targeting Options**Available Channels & Media RatesRequired Assets

$2,500,
$2,375 Outdoor NC Alliance

Per Partner
Per Deployment

Each partner to customize their campaign based on the following selects:

  • One deployment date from available list
  • Minimum of four states (must reach minimum of 50K subscribers)

Deployment Date Options:

  • Sept: 09/20/21; 09/27/21
  • Oct: 10/4/21; 10/18/21
  • Mar: 03/7/22; 03/21/22
    Apr: 04/4/22; 04/18/22

eNews

  • $0.05 cost per send

  • 580 x 300 px (JPG/GIF)
  • Copy (300-500 characters)
  • Subject line
  • Click-Thru URL

*This is the program minimum - partners may choose to increase their investments to make their buy more effective.
**Vendor to confirm inventory feasibility upon each partner's geo-targeting selections, ensuring ample delivery scale.

AccuWeather Program

The AccuWeather Program is available at investment levels starting at $2,500 per partner.

Weather and travel go hand in hand, as weather has an innate ability to influence daily decisions, including vacation planning - whether spontaneous weekend getaways, fall road trips, winter/holiday break and beyond. This program continues to offer three (3) unique packages for partners to tap into AccuWeather's loyal and engaged audience across its desktop, mobile web and mobile app platforms. Scalable price points and options of display, pre-roll video and high-impact creative allow for flexibility in addressing various goals, budget levels and asset availability.

Additionally, participating partners can tailor their geo and audience selections, with an additional opportunity to target against inclement weather conditions or activity indexes.

  • Utilize weather as a trigger for travel inspiration and motivation
  • Multiple pricing tiers and product availability - display, pre-roll video, custom high-impact unit
  • Customizable audience, with weather-trigger targeting option
  • Complete and detailed reporting of key performance indicators
  • Avoid $15k campaign minimums; added-value production with custom high-impact hero unit
accuweather logo
Investment Options*Flight & Targeting Options**Available Channels & Media RatesRequired Assets

$2,500

Per Partner
Per Month
Per Audience

Each partner to customize their campaign based on the following selects:

  • One consecutive month between July 2021 - June 2022
  • Minimum of three DMAs or states
  • One demo (e.g., HHI $75k+) OR behavioral audience selection (e.g., travel enthusiasts)
  • One optional weather trigger - inclement weather (e.g., local conditions are "cold") OR activity index (e.g., local conditions are ideal for "golf")

$2,5000 investment tier is reserved for display only:

Display
(Cross-Platform)

  • No weather trigger: $8.25-$9.75 CPM
  • With weather trigger: $8.75-$10.25 CPM

Display
(Cross-Platform)

  • 300 x 250, 320 x 50, 728 x 90

$5,000

Per Partner
Per Month
Per Tactic
Per Audience

Each partner to customize their campaign based on the following selects:

  • One consecutive month between July 2021 - June 2022
  • Minimum of three DMAs or states
  • One demo (e.g., HHI $75k+) OR behavioral audience selection (e.g., travel enthusiasts)
  • One optional weather trigger - inclement weather (e.g., local conditions are "cold") OR activity index (e.g., local conditions are ideal for "golf")

Partner to choose one tactic per each $5,000 investment:

Display
(Cross-Platform)

  • No weather trigger: $8.25-$9.75 CPM
  • With weather trigger: $8.75-$10.25 CPM

Pre-Roll Video
(Cross-Platform)

  • No weather trigger: $18 CPM
  • With weather trigger: $19 CPM

Assets vary depending on investment and tactical selection(s):

Display
(Cross-Platform)

  • 300 x 250, 320 x 50, 728 x 90

Pre-Roll Video
(Cross-Platform)

  • :15 and / or :30 video

$10,000

Per Partner
Per Month
Per Audience

Each partner to customize their campaign based on the following selects:

  • One consecutive month between July 2021 - June 2022
  • Minimum of three DMAs or states
  • One demo (e.g., HHI $75k+) OR behavioral audience selection (e.g., travel enthusiasts)
  • One optional weather trigger - inclement weather (e.g., local conditions are "cold") OR activity index (e.g., local conditions are ideal for "golf")

Partner to choose up to two tactics per each $10,000 investment:

Display
(Cross-Platform)

  • No weather trigger: $8.25-$9.75 CPM
  • With weather trigger: $8.75-$10.25 CPM

Pre-Roll Video
(Cross-Platform)

  • No weather trigger: $18 CPM
  • With weather trigger: $19 CPM

Custom High-Impact Unit
(Cross-Platform)

  • No weather trigger: $15 CPM
  • With weather trigger: $16 CPM

Assets vary depending on investment and tactical selection(s):

Display
(Cross-Platform)

  • 300 x 250, 320 x 50, 728 x 90

Pre-Roll Video
(Cross-Platform)

  • :15 and / or :30 video

Custom High-Impact Unit
(Cross-Platform)

  • AccuWeather to build
  • Partner to provide logo, imagery, copy, fonts, brand guidelines, standard display PSDs (directional)

*These are flight minimums - partners may choose to increase their monthly investments to make their buy more effective. If multiple months are purchased, the total flight will be paced evenly (vs. hard month-specific budget allocations).
**Vendor to confirm inventory feasibility upon each partner's targeting selections, ensuring ample delivery scale.

Special Interest Social-Powered Mobile

The Special Interest Social-Powered Mobile program is available to partners at a minimum investment level of $10,000. Outdoor NC Alliance and Certified Retirement Community partners can receive a special discounted rate of $9,500.*

This opportunity leverages an artificially intelligent platform that targets people based on real-time social media signals - what they're sharing; how they're feeling; and where they go in the physical world - to serve hyper-relevant and timely advertising across mobile devices beyond the social ecosystem. Through patented text-analysis, image recognition, video processing and location intelligence engine, this mobile ad platform is capable of understanding and analyzing intent and feelings just like humans. As a result, it can identify consumers based on what they are sharing and engaging with across social media channels, further segment them by their emotions, then strategically deliver targeted display and/or pre-roll video ads across mobile apps and mobile web.

An enhanced grouping of six (6) special interest audience segments has been curated to appeal to varying partner goals and desired target consumers - Travel; Epicurean; Outdoor Adventure; Golf Enthusiasts; Arts & Culture; and Retire. By tapping into this unique social audience data and activating across mobile display and/or mobile video, partners will be able to seamlessly connect social intelligence to digital efforts.

  • Targeted mobile display and/or mobile video exposure powered by real-time social media intelligence
  • Six (6) niche audiences available for activation, including a new Retire option
  • Media curated, executed and managed by Visit NC's agency media team at LGA
  • Complete and detailed reporting of key performance indicators
  • Avoid multiple vendor buys and associated campaign minimums
outdoor nc logoretirenc logo
Investment Option & Audience*Flight & Targeting Options**Available Channels & Media RatesRequired Assets

$10,000

Per Partner
Per Month
Per Tactic
Per Audience

Travel

Sample Social Media Signals:

Consumers posting about traveling, looking for places to visit, planning RV or road trips, researching points of interests or attractions, etc.

Social media signals based on travel-related posts, pics, videos, places

Each partner to further customize their campaign based on the following selects:

  • One consecutive month between July 2021 - June 2022
  • Minimum of two states

Partner to choose one tactic per each $10,000 investment:

Display
(Mobile)

  • $9 CPM

Pre-Roll Video
(Mobile)

  • $16 CPM

Assets vary depending on investment and tactical selection(s):

Display
(Mobile)

  • 300 x 250, 320 x 50, 728 x 90

Pre-Roll Video
(Mobile)

  • :06, :15 and/or :30 video

$10,000

Per Partner
Per Month
Per Tactic
Per Audience

Epicurean

Sample Social Media Signals:

Consumers sharing recipes, excited to eat out, posting about wineries or breweries, BBQ pics, etc.

Social media signals based on epicurean-related posts, pics, videos, places

Each partner to further customize their campaign based on the following selects:

  • One consecutive month between July 2021 - June 2022
  • Minimum of two states

Partner to choose one tactic per each $10,000 investment:

Display
(Mobile)

  • $9 CPM

Pre-Roll Video
(Mobile)

  • $16 CPM

Assets vary depending on investment and tactical selection(s):

Display
(Mobile)

  • 300 x 250, 320 x 50, 728 x 90

Pre-Roll Video
(Mobile)

  • :06, :15 and / or :30 video

$10,000,
$9,500 Outdoor NC Alliance

Per Partner
Per Month
Per Tactic
Per Audience

Outdoor Adventure

Sample Social Media Signals:

Consumers sharing hiking plans, kayaking, enjoying nature, camping, etc.

Social media signals based on outdoor adventure-related posts, pics, videos, places

Each partner to further customize their campaign based on the following selects:

  • One consecutive month between July 2021 - June 2022
  • Minimum of two states

Partner to choose one tactic per each $10,000 or $9,500 investment:

Display
(Mobile)

  • $9 CPM

Pre-Roll Video
(Mobile)

  • $16 CPM

Assets vary depending on investment and tactical selection(s):

Display
(Mobile)

  • 300 x 250, 320 x 50, 728 x 90

Pre-Roll Video
(Mobile)

  • :06, :15 and / or :30 video

$10,000

Per Partner
Per Month
Per Tactic
Per Audience

Golf Enthusiasts

Sample Social Media Signals:

Consumers engaging with golf content, sharing videos, following golf content, looking forward to getting on the course, etc.

Social media signals based on golf-related posts, pics, videos, places

Each partner to further customize their campaign based on the following selects:

  • One consecutive month between July 2021 - June 2022
  • Minimum of two states

Partner to choose one tactic per each $10,000 investment:

Display
(Mobile)

  • $9 CPM

Pre-Roll Video
(Mobile)

  • $16 CPM

Assets vary depending on investment and tactical selection(s):

Display
(Mobile)

  • 300 x 250, 320 x 50, 728 x 90

Pre-Roll Video
(Mobile)

  • :06, :15 and / or :30 video

$10,000

Per Partner
Per Month
Per Tactic
Per Audience

Arts & Culture

Sample Social Media Signals:

Consumers interested in local art and culture, talking about museums or exhibits, sharing advice on museums, researching landmarks, etc.

Social media signals based on arts-and-culture-related posts, pics, videos, places

Each partner to further customize their campaign based on the following selects:

  • One consecutive month between July 2021 - June 2022
  • Minimum of two states

Partner to choose one tactic per each $10,000 investment:

Display
(Mobile)

  • $9 CPM

Pre-Roll Video
(Mobile)

  • $16 CPM

Assets vary depending on investment and tactical selection(s):

Display
(Mobile)

  • 300 x 250, 320 x 50, 728 x 90

Pre-Roll Video
(Mobile)

  • :06, :15 and / or :30 video

$10,000,
$9,500 Certified Retirement Community

Per Partner
Per Month
Per Tactic
Per Audience

Retire

Sample Social Media Signals:

Consumers posting about retirement relocation, looking for retirement-friendly destinations, etc.

Social media signals based on retirement relocation-related posts, pics, videos, places

Each partner to further customize their campaign based on the following selects:

  • One consecutive month between July 2021 - June 2022
  • Minimum of two states

Partner to choose one tactic per each $10,000 or $9,500 investment:

Display
(Mobile)

  • $9 CPM

Pre-Roll Video
(Mobile)

  • $16 CPM

Assets vary depending on investment and tactical selection(s):

Display
(Mobile)

  • 300 x 250, 320 x 50, 728 x 90

Pre-Roll Video
(Mobile)

:06, :15 and / or :30 video

*Outdoor NC Alliance and Certified Retirement Community partners must buy into their respective audiences (Outdoor Adventures or Retire) to receive this discount.
**These are flight minimums - partners may choose to increase their monthly investments to make their buy more effective. If multiple months are purchased, the total flight will be paced evenly (vs. hard month-specific budget allocations).Vendor to confirm inventory feasibility upon each partner's targeting selections, ensuring ample delivery scale.

Special Interest Site Lists Display / Pre-Roll Video

The Special Interest Site Lists Display / Pre-Roll Video program is available to partners at a minimum investment level of $7,500. Outdoor NC Alliance partners can receive a special discounted rate of $7,125.*

This renewal program allows partners to run targeted display and/or pre-roll video ads across handcrafted sets of marquee special interest sites in an affordable and operationally efficient manner. Mirroring the 2020 Marketing Credit Program, five categorical site lists will be available for partner selection, appealing to varying goals and desired target audiences - Travel; Epicurean; Outdoor Adventure; Golf Enthusiasts; and Arts & Culture.

Partners can invest in one or multiple curated site lists that Visit NC's agency media team has carefully procured and bundled, gaining visibility across highly relevant sites without having to stitch together several direct buys that tend to come with steep campaign minimums. The breadth of selected sites will strategically and cost-effectively position partners to connect with users consuming contextually relevant content.

  • Targeted display and/or pre-roll exposure across several premium endemic properties
  • Five custom-crafted niche site lists available for activation
  • Media curated, executed and managed by Visit NC's agency media team at LGA
  • Complete and detailed reporting of key performance indicators
  • Avoid multiple vendor buys and associated campaign minimums; cost savings of 10%-12% compared to standard rates
outdoor nc logo
Investment Option & AudienFlight & Targeting OptionAvailable Channels & Media Required A

$7,500

Per Partner
Per Month
Per Tactic
Per Audience

Travel

Sample List:

TripAdvisor

Travel + Leisure

AFAR

Lonely Planet

CondeNast Traveler

Partner to run across a pre-determined list of premium travel-endemic sites

Each partner to further customize their campaign based on the following selects:

  • One consecutive month between July 2021 - June 2022
  • Minimum of three states

Partner to choose one tactic per each $7,500 investment:

Display
(Cross-Device)

  • $3.15 eCPM

Pre-Roll Video
(Cross-Device)

  • $6.60 eCPM

Assets vary depending on investment and tactical selection(s):

Display
(Cross-Device)

  • 160 x 600, 300 x 250, 300 x 50, 300 x 600, 320 x 50, 728 x 90

Pre-Roll Video
(Cross-Device)

    :15 and / or :30 video

$7,500

Per Partner
Per Month
Per Tactic
Per Audience

Epicurean

Sample List:

Food & Wine

Bon Appetit

Southern Living

Martha Stewart

OpenTable

All Recipes

Beer Connoisseur

Partner to run across a pre-determined list of premium epicurean-endemic sites

Each partner to further customize their campaign based on the following selects:

  • One consecutive month between July 2021 - June 2022
  • Minimum of three states

Partner to choose one tactic per each $7,500 investment:

Display
(Cross-Device)

  • $3.15 eCPM

Pre-Roll Video
(Cross-Device)

  • $6.60 eCPM

Assets vary depending on investment and tactical selection(s):

Display
(Cross-Device)

  • 160 x 600, 300 x 250, 300 x 50, 300 x 600, 320 x 50, 728 x 90

Pre-Roll Video
(Cross-Device)

  • :15 and / or :30 video

$7,500,
$7,125 Outdoor NC Alliance

Per Partner
Per Month
Per Tactic
Per Audience

Outdoor Adventure

Sample List:

Outside
Active
Backpacker
Gear Junkie
Map My Run
Women's Health
Men's Health

Partner to run across a pre-determined list of premium outdoor adventure-endemic sites

Each partner to further customize their campaign based on the following selects:

  • One consecutive month between July 2021 - June 2022
  • Minimum of three states

Partner to choose one tactic per each $7,500 or $7,125 investment:

Display
(Cross-Device)

  • $3.15 eCPM

Pre-Roll Video
(Cross-Device)

  • $6.60 eCPM

Assets vary depending on investment and tactical selection(s):

Display
(Cross-Device)

  • 160 x 600, 300 x 250, 300 x 50, 300 x 600, 320 x 50, 728 x 90

Pre-Roll Video
(Cross-Device)

  • :15 and / or :30 video

$7,500

Per Partner
Per Month
Per Tactic
Per Audience

Golf Enthusiasts

(inclusive of golf-centric / broader sports / highly affluent interests)

Sample List:

Golf
Golf Channel
Golf Digest
Golf Week
PGA Tour
NBC Sports
Yacht World

Partner to run across a pre-determined list of premium golf-endemic and linear sites

Each partner to further customize their campaign based on the following selects:

  • One consecutive month between July 2021 - June 2022
  • Minimum of three states

Partner to choose one tactic per each $7,500 investment:

Display
(Cross-Device)

  • $3.15 eCPM

Pre-Roll Video
(Cross-Device)

  • $6.60 eCPM

Assets vary depending on investment and tactical selection(s):

Display
(Cross-Device)

  • 160 x 600, 300 x 250, 300 x 50, 300 x 600, 320 x 50, 728 x 90

Pre-Roll Video
(Cross-Device)

  • :15 and / or :30 video

$7,500

Per Partner
Per Month
Per Tactic
Per Audience

Arts & Culture

(inclusive of movies / film / music / arts / literature / home décor / fashion interests)

Sample List:

Rolling Stone
Pitchfork
Variety
Deadline
Smithsonian
Eventful
Wired
Houzz
House Beautiful
NY Books
Aesthetica
Entertainment Weekly
GQ
Harper's BAZAAR
Essence

Partner to run across a pre-determined list of premium arts-and-culture-endemic and linear sites

Each partner to further customize their campaign based on the following selects:

  • One consecutive month between July 2021 - June 2022
  • Minimum of three states

Partner to choose one tactic per each $7,500 investment:

Display

(Cross-Device)

  • $3.15 eCPM

Pre-Roll Video

(Cross-Device)

  • $6.60 eCPM

Assets vary depending on investment and tactical selection(s):

Display

(Cross-Device)

  • 160 x 600, 300 x 250, 300 x 50, 300 x 600, 320 x 50, 728 x 90

Pre-Roll Video

(Cross-Device)

  • :15 and / or :30 video

*Outdoor NC Alliance partners must buy into the Outdoor Adventure audience to receive this discount.
**These are flight minimums - partners may choose to increase their monthly investments to make their buy more effective. If multiple months are purchased, the total flight will be paced evenly (vs. hard month-specific budget allocations).
***Vendor to confirm inventory feasibility upon each partner's targeting selections, ensuring ample delivery scale.

Special Interest Behavioral OTT / CTV

The Special Interest Behavioral OTT / CTV program is available to partners at a minimum investment level of $10,000. Outdoor NC Alliance and Certified Retirement Community partners can receive a special discounted rate of $9,500.*

With increasing fragmentation among TV audiences, OTT (over-the-top) and CTV (connected TV) inventory augments traditional programming viewership - reaching cord-cutters and / or households with multiple subscriptions. This program is focused on getting targeted and cost-efficient views within premium full-episode digital video content (long-form content inventory that's 22 minutes or longer). Commercials air just like in traditional television - nonskippable and in a clutter-free environment (in either pre-, mid- or post-programming).

The buy will reach desired viewers where they're consuming premium OTT, connected TV and FEP (full episode player) content. Majority of delivery to be across highly coveted OTT (internet-connected device, like an Apple TV or Roku) and CTV (internet-enabled TV, like a Smart TV). Remaining FEP delivery can be across mobile / tablet / desktop devices - still delivering TV-like content (quality and length), but consumed via device apps and web browsers, and serving as an extension of traditional TV-viewing habits.

Similar to other Special Interest offerings, multiple audience themes have been curated to appeal to varying partners' goals and needs - Travel; Epicurean; Outdoor Adventure; Golf Enthusiasts; Arts & Culture; and Retire. Target audiences will be reached via behavioral attributes specific to each category - what users are browsing, searching, purchasing, etc.

  • Awareness-building video viewership that's highly targeted, cost-efficient and measurable
  • Six niche audiences available for activation, including a new Retire option
  • Media curated, executed and managed by Visit NC's agency media team at LGA
  • Complete and detailed reporting of key performance indicators
  • Cost savings of 30% compared to standard rates
outdoor nc logoretirenc logo
Investment Option & AudienFlight & Targeting OptionAvailable Channel & MediaRequired A

$10,000

Per Partner
Per Month
Per Audience

Travel

Sample segments:

North Carolina researchers
Vacation planners
Road trip planners

Audience targeting based on behavioral attributes related to travel intent

Each partner to further customize their campaign based on the following selects:

  • One consecutive month between July 2021 - June 2022
  • Minimum of three states

OTT / CTV

  • $25.93 eCPM

OTT / CTV

  • :15 and / or :30 video

$10,000

Per Partner
Per Month
Per Audience

Epicurean

Sample segments:

Food & recipe enthusiasts
Beer / wine lovers
Restaurant researchers

Audience targeting based on behavioral attributes related to epicurean interests

Each partner to further customize their campaign based on the following selects:

  • One consecutive month between July 2021 - June 2022
  • Minimum of three states

OTT / CTV

  • $25.93 eCPM

OTT / CTV

  • :15 and / or :30 video

$10,000,
$9,500 Outdoor NC Alliance

Per Partner
Per Month
Per Audience

Outdoor Adventure

Sample segments:

Outdoor enthusiasts
Camping enthusiasts
Backpacking

Audience targeting based on behavioral attributes related to outdoor adventure interests

Each partner to further customize their campaign based on the following selects:

  • One consecutive month between July 2021 - June 2022
  • Minimum of three states

OTT / CTV

  • $25.93 eCPM

OTT / CTV

  • :15 and / or :30 video

$10,000

Per Partner
Per Month
Per Audience

Golf Enthusiasts

Sample segments:

Golf enthusiasts
Golf course researchers
Golf courses

Audience targeting based on behavioral attributes related to golf interests

Each partner to further customize their campaign based on the following selects:

  • One consecutive month between July 2021 - June 2022
  • Minimum of three states

OTT / CTV

  • $25.93 eCPM

OTT / CTV

  • :15 and / or :30 video

$10,000

Per Partner
Per Month
Per Audience

Arts & Culture

Sample segments:

Art / science / history / museum / etc. visitors

History / ballet / photography / antiquing / etc. enthusiasts

Live concert fans

Summer festival and fairs visitors

Audience targeting based on behavioral attributes related to arts and culture interests

Each partner to further customize their campaign based on the following selects:

  • One consecutive month between July 2021 - June 2022
  • Minimum of three states

OTT / CTV

  • $25.93 eCPM

OTT / CTV

  • :15 and / or :30 video

$10,000,
$9,500 Certified Retirement Community

Per Partner
Per Month
Per Audience

Retire

Sample segments (conditioned behaviors via AND clause):

Retirees / recently retired / retirement planners

- AND -

Home buyers / luxury second homeowners / etc.

Audience targeting based on behavioral attributes related to retirement relocation

Each partner to further customize their campaign based on the following selects:

  • One consecutive month between July 2021 - June 2022
  • Minimum of three states

OTT / CTV

  • $25.93 eCPM

OTT / CTV

  • :15 and / or :30 video

*Outdoor NC Alliance and Certified Retirement Community partners must buy into their respective audiences (Outdoor Adventures or Retire) to receive this discount.
**These are flight minimums - partners may choose to increase their monthly investments to make their buy more effective. If multiple months are purchased, the total flight will be paced evenly (vs. hard month-specific budget allocations).
***Vendor to confirm inventory feasibility upon each partner's targeting selections, ensuring ample delivery scale.

Garden & Gun Digital Program

The Garden & Gun Digital Program is available at investment tiers of $5,000 or $10,000 per two-month flight.

This exciting opportunity allows partners to reachGarden & Gun's digital audience (885,000+ monthly visitors) via a cross-device (desktop, tablet and mobile) display campaign.

GardenandGun.com is a resourceful destination to reach those looking for the charm of the South. Whether visitors are searching for news, events, magazine stories or travel opportunities - Garden & Gun hosts it all with an array of content ranging from travel, to arts, to sporting.

Partner display units will be served across the site with the opportunity to hold a homepage takeover for one week, leveraging exclusive positioning at 100% share-of-voice.*

  • Media curated, executed and managed by Visit NC's agency media team at LGA
  • Individualized reporting to be delivered at campaign end including impressions, clicks and CTR
  • 40% rate savings
garden and gun
Investment OpFlight OptiTargAvailable Channels & Media Required A

$5,000

ROS Display (cross-device)

September 1 - October 31, 2021

March 1 - April 30, 2022

GardenandGun.com site visitors

Cross-channel:

  • Food & Drink,
  • Home & Garden,
  • Arts & Culture,
  • Travel, Music, Sporting, Magazine

Display

  • 625,000 guaranteed impressions
  • $8.00 CPM

Display

  • 300 x 250, 320 x 50, 728 x 90, 970 x 250, 300 x 600

Click-Thru URL

$10,000

ROS Display (cross-device) + One-week Homepage Takeover

September 1 - October 31, 2021

March 1 - April 30, 2022

GardenandGun.com site visitors

Cross-channel:

  • Food & Drink,
  • Home & Garden,
  • Arts & Culture,
  • Travel, Music, Sporting, Magazine

Display

  • 951,000 guaranteed impressions
  • $10.52 CPM

Display

  • 300 x 250, 320 x 50, 728 x 90, 970 x 250, 300 x 600

Click-Thru URL

* Homepage takeover at 100% share-of-voice available to partners at the $10,000 package. Partners to reserve one week from five total options within flight based on a first-come, first-served basis.
** Five partner maximum per investment tier/seasonal flight. Ten partner maximum in total per flight.

Our State Travel eNewsletter Program

The Our State Travel eNewsletter Program is available to partners at an investment level of $995 per partner.

Due to popularity in the 2020 Marketing Credit Program, Visit North Carolina is excited to continue the Our State eNews native advertising program. This offering allows up to six partners to send personalized messages within Our State's Travel eNewsletter, deployed weekly to over 42.5K opt-in subscribers. The eNewsletter focuses on destinations, restaurants and activities across North Carolina. Partners can leverage this promotional opportunity to advertise travel spotlights, travel deals and more to a niche audience specifically interested in NC travel.

  • Each partner will receive a listing that includes one photo, copy and a link to a website of choice.
  • Detailed analytics report delivered including email opens, clicks and number of recipients
  • Visit NC-partner exclusive advertisers within each eNewsletter
our state
InvestmentFlight Options**TargetingRequired Assets

$995

Per Partner
Per Deployment

eNews (native)

Each partner to select their deployment date based on the following options:

  • October 21, 2021
  • November 18, 2021
  • December 16, 2021
  • March 10, 2022
  • April 14, 2022

42.5K+ opt-in Our State Travel email subscribers

  • 528 x 440 px (JPG)
  • Headline (5 words)
  • Copy (40 words)
  • Click-Thru URL

*Six-partner maximum per eNewsletter/deployment date.

Contact

Hailey Weddington
hweddington@luquire.com
(980) 505-7974

Michelle Murdoch
mmurdoch@luquire.com
(704) 731-8277