2020-2021 Digital Co-Op Packages

COX Premium Digital Video – OTT / CTV Program

The Cox Premium Digital Video – OTT / CTV program is available for a minimum investment of $10,000 per flight.*

With the surge of fragmented audience consumption, OTT (over-the-top) and CTV (connected TV) inventory augments traditional TV programming viewership – reaching cord-cutters and / or households with multiple subscriptions. This program is focused on getting targeted and cost-efficient views within premium full-episode digital video content (long-form content inventory that’s 22 minutes or longer). Commercials air just like in traditional television – non-skippable and in a clutter-free environment (in either pre-, mid- or post-programming).

The buy will reach desired viewers where they’re consuming premium OTT, connected TV and FEP (full episode player) content. Majority of delivery to be across highly coveted OTT (internet-connected device, like an Apple TV or Roku) and CTV (internet-enabled TV, like a Smart TV). Remaining FEP delivery can be across mobile / tablet / desktop devices – still delivering TV-like content (quality and length), but consumed via device apps and web browsers, and serving as an extension of traditional TV-viewing habits.

• Awareness-building video viewership that’s highly targeted, cost-efficient and measurable
• Customizable audience, with the ability to blacklist programming and / or networks for brand safety
• Complete and detailed reporting of key performance indicators
• Cost savings of 8% compared to standard rates

AccuWeather Program

The AccuWeather Program is available at investment levels starting at $2,500 per partner.

Weather and travel go hand in hand, as weather has an innate ability to influence daily decisions, including vacation planning – whether spontaneous weekend getaways, family spring break, fall road trips and beyond. This program offers three unique packages for partners to tap into AccuWeather’s loyal and engaged audience across its desktop, mobile web and mobile app platforms. Scalable price points and options of display, preroll video and high-impact creative allow for flexibility in addressing various goals, budget levels and asset availability. Additionally, participating partners can tailor their geo and audience selections, with an additional opportunity to target against inclement weather conditions – perhaps teasing warmer temperatures when northern climates are much colder or a cool-off message from mountain destinations at summer’s peak.

• Utilize weather as a trigger for travel inspiration and motivation
• Multiple pricing tiers and product availability – display, preroll video, custom high-impact unit
• Customizable audience, with weather-trigger targeting option
• Complete and detailed reporting of key performance indicators
• Avoid $15k campaign minimums; added-value production with custom high-impact hero unit

Atlas Obscura – Place Page Sponsorship

The AtlasObscura.com program is available at an investment level of $3,000 per partner.

Atlas Obscura is the definitive travel guide to the world’s hidden places. With a mission to help people escape the ordinary and experience a sense of wonder and curiosity, Atlas Obscura believes there is something new to discover every day – whether it’s halfway around the globe or just around the corner. This co-op offers the opportunity to work with Atlas Obscura’s editorial team to curate and add a new Atlas Obscura Place page entry to their growing database of more than 19,000 unique and extraordinary things to see and do (e.g., historical site, natural wonder, unique food experience). Highlight and promote your hidden gem(s) among a passionate, socially engaged community of adventurous explorers looking for their next travel destination.

• Seed your destination to users with a growing interest in NC destinations on Atlas Obscura:
• 14% growth year-over-year in users actively selecting “Been There” across NC destinations
• 27% growth year-over-year in users actively selecting “Want to Go” across NC destinations
• Quality control throughout the campaign life, including content approval
• Complete and detailed reporting of key performance indicators
• Cost savings of 17% compared to standard rates

Premium Travel Display Program

The Premium Travel Display program is available at an investment level of $7,500 per flight.*

Visit North Carolina is excited to offer an inaugural program that allows partners to run targeted display ads across a handcrafted set of marquee travel-endemic properties in an affordable and operationally efficient manner.

Partners can buy into a curated site list that Visit NC’s agency media team has carefully procured and bundled, gaining visibility across highly relevant sites without having to stitch together several direct buys that tend to come with steep campaign minimums. The breadth of selected sites will strategically position partners to connect with prospective travelers throughout the decision funnel – from trip inspiration on travel-content sites (e.g., Lonely Planet, Travel & Leisure) to vacation guidance within authoritative travel sections of leading publishers (e.g., U.S. News & World Report, USA Today Network) to booking agents with OTAs (e.g., TripAdvisor, Expedia).

• Targeted display exposure across several premium travel-endemic properties
• Media curated, executed and managed by Visit NC's agency media team at LGA
• Complete and detailed reporting of key performance indicators
• Avoid multiple vendor buys and associated campaign minimums

Google DMO Partnership Program Support Services

Now in its second year, Google DMO Partnership Program Support Services provided by Miles Partnership is helping North Carolina DMOs improve the quality and visibility of their destination within Google’s search and travel planning products.

Participants have already seen more than 10 million views of their content in Google Travel.

Featured Benefits:

• Expand the reach of the DMO’s content beyond owned channels
• Create measurable results for visual content across Google’s travel-planning products
• Analyze and document how the destination currently appears in Google products
• Submit missing data and visual content to activate improvements to the destination’s representation
• Train DMO staff to be ongoing contributors and to report results from the Google travel product ecosystem