Building relationships with key media and influencers is crucial to securing local, regional and national coverage that will help tell your destination’s story to thousands of potential visitors. Visit North Carolina’s PR team supports your efforts with opportunities to sharpen your story ideas and connect with media. These co-op programs are contracted and billed separately from other Visit North Carolina partner programs.
Media Mission Events
$300-$1,250 (Plus Expenses)
Media missions let you meet and tell your story to top-tier travel and lifestyle media. Visit NC offers three domestic media missions during the year — in-state (Charlotte or Raleigh), regional (Atlanta or Washington, D.C.) and national (New York). Partners can develop relationships with print, broadcast and digital media in a sociable atmosphere.
Registration fee includes event attendance, tabletop exhibit space, media contact list, and pitch sheet inclusion in the digital media kit.
2019-2020 media missions include:
- In-State (late summer 2019): $300
- Regional (Atlanta; fall 2019): $750
- National (spring 2020): $1,250
Media Pitch Projects
The first step to gaining coverage is targeting the right outlets to tell your story. With this program, Visit NC’s PR staff and agency (J Public Relations) will work with you to pinpoint destination-specific ideas and develop a customized pitch that will resonate with target media. The JPR team will then connect you directly to media interested in the subject to see coverage through to fruition.
Influencer Pitch Projects
As the importance of the digital world evolves, Visit NC will help you identify and vet influencers. You will work with the JPR team to brainstorm hosted experiences (culinary events, hotel stays, outdoor adventures) that can be offered to influencers in exchange for social posts. JPR will share a list of targeted influencers, pitch them on your behalf, and connect you directly to those who are interested. You can then arrange visits to deliver the experiences.
Deskside Media Tour
$6,000 (Plus Expenses)
Make one-on-one connections with key travel and lifestyle editors in major media markets such as New York, Los Angeles, Atlanta and Washington, D.C. The JPR team will help determine topics and timing, then set up six to ten media appointments with a comprehensive briefing on each outlet. A JPR representative can escort you for an additional fee.
Public Relations Manager
J Public Relations