2019-2020 Digital Co-Op Packages

Promotional Flight
Content SourceRequired AssetsContent Deliverables & Promotional Support
One week (exact timing up to partner)Curated by Washingtonian.com’s editorial team, in collaboration with and approved by partner
  • Ideation for content
  • Up to four images or YouTube/Vimeo link
  • One (1) custom-curated article
  • Organic social media via Washingtonian’s owned Facebook and Twitter channels
  • Dedicated spend ($500) toward paid social media amplification
  • Estimated 77,000 total promotional impressions
  • Content lives on site forever

 

Promotional Flight
Content SourceRequired AssetsContent Deliverables & Promotional Support
Four Weeks (exact timing up to partner)Curated by AJC.com’s editorial team, in collaboration with and approved by partner
  • Ideation for content
  • Display creative for promotional and branding purposes (300 x 250, 320 x 50, 816 x 300 banners provided by partner OR imagery and copy for AJC.com to build)
  • One (1) custom-curated article
  • On-site promotion across AJC.com
  • Organic social media via AJC.com’s owned Facebook channel
  • Estimated 566,000 total promotional impressions
  • 100% SOV branding display on article page
  • Content lives on site forever

 

Promotional Flight
Content SourceRequired AssetsContent Deliverables & Promotional Support
Estimated Two Weeks (exact timing up to partner; flight length may vary depending on market and rate of paid social boosting)Curated by 6AM editorial team, in collaboration with and approved by partner
  • Ideation for content
  • High-res horizontal image
  • One (1) custom-curated article to run in one 6AM City market of choice
  • One-time promotion in selected market’s daily email
  • Organic social media via selected market’s owned Facebook and Twitter channels
  • Dedicated spend ($250) toward paid social media amplification
  • Estimated 90,000 total promotional impressions; varies by market selection
  • Content lives on site forever

 

Offering
InvestmentRequired AssetsDeliverables
Email (Two Deployments)$2,200 Per PartnerHTML email creative
  • Two (2) targeted emails (same 50,000 recipients per deployment)
  • Choice of a two-week flight
  • Choice of targeting selects (e.g., geo, demo, behavior, lifestyle trigger)
  • Estimated 100,000 total impressions
  • Cost savings of 56% compared to standard rates
Email (Three Deployments)$3,000 Per PartnerHTML email creative
  • Three (3) targeted emails (same 50,000 recipients per deployment)
  • Choice of a four-week flight
  • Choice of targeting selects (e.g., geo, demo, behavior, lifestyle trigger)
  • Estimated 150,000 total impressions
  • Cost savings of 60% compared to standard rates
Email (Two Deployments) + Display Retargeting$2,500 Per Partner
  • HTML email creative
  • Retargeting Display creative (160 x 600, 300 x 250, 728 x 90)
  • Two (2) targeted emails (same 25,000 recipients per deployment)
  • Display retargeting to email openers, starting after first email drop
  • Choice of a three-week flight
  • Choice of targeting selects (e.g., geo, demo, behavior, lifestyle trigger)
  • Estimated 135,000 total impressions
  • Cost savings of 55% compared to standard rates
Optional Add-On: Creative Development$500 Per PartnerAssets not needed if this option is selected
  • Take 5’s creative team will work with you to build one HTML email for the campaign
  • Minor changes (one image, URLs) can be updated between distributions
  • Development of retargeting ads is also included if that program option is selected

Custom packages available upon request

 

Promotional Flight
Content SourceRequired AssetsContent Deliverables & Promotional Support
Three Months (exact timing up to partner)Curated by Atlas Obscura’s editorial team, in collaboration with and approved by partner
  • Ideation for Place OR Food page
  • Display creative (300 x 250, 300 x 600, 728 x 90 / 970 x 250)
  • One (1) custom-curated database addition of a new Place OR Food page
  • Organic social media via Atlas Obscura’s owned Facebook and Twitter channels
  • 100% SOV display on newly created Place / Food page
  • Estimated 150,000 total promotional impressions
  • Content lives on site forever

Custom packages available upon request

 

Investment
FlightRateClicks
$2,000 Per Partner4 MonthsEstimated $1.25 CPC1,600 Guaranteed Minimum
$4,000 Per Partner4 MonthsEstimated $0.83 CPC4,800 Guaranteed Minimum
$5,000 Per Partner4 MonthsEstimated $0.79 CPC6,300 Guaranteed Minimum
$6,000 Per Partner4 MonthsEstimated $0.76 CPC7,900 Guaranteed Minimum

Custom packages available upon partner request

 

InvestmentFlightTargetingRateImpressionsCreative Assets
$2,500 Per Partner45 Days1 Audience Segment & General Pool$13.16 CPM190,000 Guaranteed MinimumDisplay:
160x600
300x250
300x600
728x90
$5,000 Per Partner3 Months2 Audience Segments & General Pool$7.81 CPM640,000 Guaranteed Minimum
$10,000 Per Partner6 Months3 Audience Segments & General Pool$7.41 CPM1,350,000 Guaranteed Minimum
$20,000 Per Partner6-12 Months3 Audience Segments & General Pool$6.94 CPM2,880,000 Guaranteed Minimum

Custom packages available upon request

 

Contact:

Michelle Murdoch
mmurdoch@thinklga.com
(704) 552-6565

Hailey Weddington
hweddington@thinklga.com
(704) 552-6565