Native Advertising opportunities are available in 3-month increments for $500 per placement.
Visit North Carolina is excited to introduce the new Native Advertising program on VisitNC.com. This new feature of the site will allow partners the opportunity to buy into pages of VisitNC.com where their short-form native ad can appear within the site’s existing content grid. Native ads are designed to fit in with the overall look and feel of the site and will only appear within content relevant to the ad, making for a seamless user experience. Partners will be responsible for providing an image and suggested copy for each of their native placements. The Visit NC team will then optimize that content and get the ads ready for placement on VisitNC.com.
Each content page will be open to a maximum of five partners on a first-come, first-served basis, in which all participating partners will receive equal share of voice. Upon investing in a single content placement, a partner will run for three months based on a start date of choice. Partners can invest in multiple flights and multiple placements, as inventory allows.
|Things To Do|
|Arts & Entertainment|
Arts & Entertainment > Furniture & Shopping
Arts & Entertainment > Museums
Arts & Entertainment > TV & Film
|Eat & Drink|
Eat & Drink > Beer
Eat & Drink > Wine
|History & Heritage|
History & Heritage > Blackbeard & Maritime History
|Kids & Family |
Kids & Family > Amusement, Theme & Water Parks
Kids & Family > Zoos & Aquariums
Natural Attractions > Beaches, Rivers & Lakes
Natural Attractions > Blue Ridge Parkway & Scenic Drives
Natural Attractions > State & National Parks
Natural Attractions > Waterfalls
Outdoor Recreation > Biking
Outdoor Recreation > Camping
Outdoor Recreation > Fishing & Hunting
Outdoor Recreation > Hiking
Outdoor Recreation > Motorcycling
Outdoor Recreation > Zip Lining & Aerial
|Romantic Getaways |
Romantic Getaways > Spas & Wellness
Sports > Equestrian
Sports > Golf
Sports > Motorsports & Racing
Mountains > Asheville & the Foothills|
Mountains > High Country
Mountains > Smoky Mountains & Cherokee
Piedmont > Charlotte Region|
Piedmont > Greensboro & Winston-Salem
Piedmont > Pinehurst & the Sandhills
Piedmont > Raleigh, Durham & the Triangle
Coast > Albemarle & Pamlico Sounds|
Coast > Brunswick Islands
Coast > Crystal Coast
Coast > Inner Coastal Plain
Coast > Outer Banks & Currituck
Coast > Topsail Area
Coast > Wilmington Area
Brochure Listings are available in 12-month increments for $300 each.
Partners can now add up to four (4) brochures to their listing on VisitNC.com. The brochures will also live on the main Brochures page of the website. Brochures can be switched out quarterly or as needed by the partner.
Video Listings are available in 12-month increments for $300 each.
Partners can enhance their standard listing on VisitNC.com by adding up to four (4) videos, which provides potential visitors with more engaging content. Videos can be switched out quarterly or as needed by the partner.
Featured Events are available in 30-day increments for $150 each.
Participating partners have the opportunity to call more attention to their events and festivals via VisitNC.com’s Featured Event listings. This continues to be a cost-effective opportunity for partners to provide timely event information to potential visitors and attendees. Featured Events also receive valuable placement in Visit North Carolina’s biweekly Events E-newsletter distributed to more than 35,000 subscribers.
Partners now have the option to include event-related videos on their Featured Events to further captivate visitors at no additional charge.
Featured Event Social Promotion
Featured Event Social Promotions are available for $500 each (this includes a 30-day Featured Event listing on VisitNC.com).
This opportunity allows partners to gain increased traffic and engagement to their Featured Events. Our Social Media Manager will create a Facebook dark post about your event that links back to your Featured Event listing on VisitNC.com. Dark-posting allows Visit NC the ability to zero in on the target audience partners are looking to attract to their events in the most cost-efficient manner.
Featured Event E-newsletter Spotlights
Featured Event E-newsletter Spotlights are available for $500 each (this includes a 30-day listing on VisitNC.com).
Partners can sign up for one of two spots in each of the Events E-newsletters where their event will be spotlighted for maximum exposure.
Travel Deals are available in 60-day increments for $250 each.
Participating partners are able to promote special North Carolina travel offers and packages to interested visitors on VisitNC.com. Travel Deals are featured on a dedicated page on VisitNC.com and within relevant content throughout the site. Partners will also be included in a monthly Travel Deals E-newsletter distributed to more than 37,000 subscribers.
Travel Deal Social Promotion
Travel Deal Social Promotions are available for $600 each (this includes a 60-day Travel Deal listing on VisitNC.com).
This opportunity allows partners to gain increased traffic and engagement to their Travel Deals. Our Social Media Manager will create a Facebook dark post about your deal that links back to your Travel Deal listing on VisitNC.com. Dark-posting allows Visit NC the ability to zero in on the target audience partners are looking to attract to their events in the most cost-efficient manner.
Travel Deal E-newsletter Spotlight
Travel Deal E-Newsletter Spotlights are available for $600 each (this includes a 60-day listing on VisitNC.com).
Partners can sign up for one of two spots in each of the Travel Deals E-newsletters where their deal will be spotlighted for maximum exposure.
Thank You Email Sponsorships
Thank You Email Sponsorships are available in quarterly increments for $350 each.
For the first time this year, partners will have the opportunity to be included in Visit North Carolina’s auto-trigger thank you email that is received by people who have just ordered a North Carolina Travel Guide or signed up for a Visit NC e-newsletter on VisitNC.com. This native-style ad will allow partners to generate brand awareness alongside Visit NC content and messaging to an already engaged audience. The partner ad will include a click-through URL, so users will have the opportunity to learn more about the partner destination. Reporting will be provided at the end of each quarter.
Participating partners will be able to communicate their message via a prominent display ad within each e-newsletter. This continues to be a great opportunity for partners to reach an engaged audience who have shown interest in learning more about what North Carolina has to offer. Sponsored E-newsletters are sold on a per distribution basis at the various investment levels below.
|Events||Bi-Weekly, 2x per month||35,000||$1,000|
|NC Beer||Seasonally (excluding spring)||9,700||$500|
|NC Beer Month||Bi-Weekly (March and April Only) 2x per month||9,700||$750|
*List sizes can vary due to Visit North Carolina re-engagement campaigns.
Homepage Sweepstakes are available in 1-month increments for $3,500 plus the travel prize package.
Partners will continue to have the opportunity to feature month-long sweepstakes promotions on the homepage of VisitNC.com. As one of the site’s largest drivers of qualified partner leads, this program offers premium brand exposure with both internal and external support, including:
- Promotion on the VisitNC.com homepage
- Inclusion in distributions of the Visit North Carolina monthly e-newsletters, plus 1 e-newsletter dedicated solely to your sweepstakes that goes out to approximately 16,000 subscribers
- 1-month targeted lead generation campaign driving a minimum of 2,500 sweepstakes entries in addition to incremental partner leads
- Promotion on Visit NC’s social channels
- End of program reporting that provides number of entries, leads and e-newsletter results
Featured Content Sponsorships
Featured Content Sponsorships are available in 12-month increments for $875 each.
Visit North Carolina is now offering partners the opportunity to sponsor a portion of content specific to their destination within a seasonal or thematic story on VisitNC.com. Sponsoring partners will be able to provide suggested content for their portion of the article, and the Visit NC content team will develop the final paragraph about the partner destination into the larger story. The sponsored section will have a “Sponsored By” tag and will include one downstream link to an applicable partner website as well as a relevant image which can be provided by the partner.
One (1) partner opportunity will be available in the following stories:
Custom Content Program
The Custom Content Program is available for $4,000.
Visit North Carolina will continue offering partners the opportunity to work with our content team to develop custom content to be published on VisitNC.com, which can also live on your website. Your custom content will be written by the Visit NC team in collaboration with you on the desired content and key messages to cover, and you will maintain joint ownership of the content with Visit NC. The new content will be promoted in a Visit NC e-newsletter and on Visit NC’s social channels with at least three (3) posts.
Partners will now also have the ability to enhance their custom content story with relevant Featured Events and Travel Deals that will appear within the content to further engage users. See above for more details on Featured Events and Travel Deals.
Instagram Story Features
Instagram Story Features are available for $500 each.
Visit North Carolina partners will now have the ability to provide content for our social media team to develop an Instagram Story that will be featured from Visit NC’s account. Instagram Stories are Facebook’s answer to the rise of short, quick content. Though content disappears after 24 hours, views are intentional and more valuable than large but empty impressions. Each viewer of an Instagram story tapped through to be there and often taps back for a second look (both numbers we can track). In 2017, Visit North Carolina engaged users more than 1.53 million times in just 19 Instagram Story campaigns. Unlike Snapchat, our account is also able to add a link to visual content for added site traffic value.
Partners will be responsible for providing Visit NC with high-quality content (images and videos). Once the content is received, our team will develop the assets into a story, adding text, captions and other fun features to make it social media-friendly. Stories will go live on an agreed-upon date between Visit NC and the partner and will last for 24 hours. Reporting will be provided to partners following the feature.
Social Media Spotlight
Social Media Spotlights are available for $3,000. Partners are also responsible for lodging, dining and activity expenses.
This opportunity offers partners robust presence on Visit North Carolina’s social media channels (340,000+ followers) to leverage our passionate and engaged follower base to specifically feature your area.
How does it work? We’ll work with you to determine content to feature that will inspire potential visitors to plan their own trip. Then, our team will travel to your location to gather spotlight content for social media use and plan posts for a 2- to 3-week period that will feature your destination across our social channels. Potential Visit North Carolina channels for inclusion would be Facebook, Twitter and Instagram.
Partners participating in a spotlight will receive the following:
- Social trip idea content
- Social quality pictures
- 9-12 social posts including ad content
- 1 Facebook organic post
- 1 Facebook dark ad ($250 value) with custom targeting
- 1 Instagram post on our grid
- 3-5 Instagram stories
- 3-4 Tweets
- 1 premium content feature depending on locations; premium content could be a Facebook Live, Instagram Live, video or 360 video, and will be decided at the team’s discretion
- Detailed recap report
- Social Media 101 Report of Best Practices
Minimum 60-day lead time confirmation preferred for travel planning purposes.