Building relationships with key media and influencers is crucial to securing local, regional and national coverage that will help tell your destination’s story to thousands of potential visitors. Visit North Carolina’s PR team supports your efforts with opportunities to sharpen your story ideas and connect with media. These co-op programs are contracted and billed separately from other Visit North Carolina partner programs.
Media Mission Events
$300-$1,250 (Plus Expenses)
Media missions let you meet and tell your story to top-tier travel and lifestyle media. Visit NC offers three domestic media missions during the calendar year — in-state (Charlotte or Raleigh), regional (Atlanta or Washington, D.C.) and national (New York). Partners can develop relationships with print, broadcast and digital media in a relaxed networking atmosphere. Registration fee includes event attendance, tabletop exhibit space, media contact list and pitch sheet inclusion in the digital media kit.
2018-19 media missions include:
• In-State (Raleigh; summer 2018): $300
• Regional (Washington, D.C.; fall 2018): $750
• National (spring 2019): $1,250
The first step to gaining coverage is identifying the right media targets. Visit NC can help you determine the ideal media in two ways:
General Media List — $550
Using defined parameters, we will pull a general list of up to 500 contacts from Visit NC’s media database, from which you can build your own targeted lists for specific stories throughout the year. Details will include outlet name, key contact, location, email address, phone number, and an overview of the outlet and contact as available.
Curated Media List — $1,200
Using defined parameters, we will curate a list of up to 100 highly targeted contacts from Visit NC’s media database, plus comprehensive analysis of each outlet and contact. Details will include outlet name, key contact, location, email address, phone number, and an overview of the outlet and contact as available, plus specific notes as to interest in or familiarity with North Carolina.
With the importance of digital influencers growing rapidly, Visit NC can help you identify and vet influencers for your destination.
Curated Influencer List – $1,200
As with traditional media, Visit NC can curate a targeted list of digital influencers specific to your destination. Influencers are analyzed and evaluated based on such factors as reach, audience, content, engagement and alignment with your brand. The list includes contact details and key insights for up to 10 influencers.
Influencer Assessment – $1,000
To help vet influencers who wish to visit your destination, Visit NC now offers influencer assessments for up to 10 influencers as needed throughout the year. We will analyze key factors including reach, audience, content, engagement and alignment with your brand to help determine if you should partner with each influencer.
Deskside Media Tour
$6,500 (Plus Expenses)
Make one-on-one connections with key travel and lifestyle editors in major media markets including New York, Atlanta and Washington, D.C. Our team will help determine topics and timing, then set up 6 to 10 media appointments with a comprehensive briefing on each outlet scheduled. Appointments can be escorted by an LGA representative at additional cost.
Pricing Upon Request
Understanding what motivates media decision makers and their perceptions of your destination is essential to building a public relations strategy. Visit NC can help you gain insight through custom research, including awareness surveys, perception studies, media audits, message development and testing — all tailored to your destination needs. Contact us to talk about what you are looking for, how we can assist and what the cost will be.
Public Relations Manager