2018-2019 Digital Co-Op Packages

Offering
InvestmentDeliverables
Email (2 Deployments)$2,200 Per Partner
  • Choice of a 2-week flight
  • Choice of targeting selects (e.g., geo, demo, behavior, lifestyle trigger)
  • 2 targeted emails (same 50,000 recipients per deployment)
  • Estimated 100,000 total impressions
  • Cost savings of 56% compared to standard rates
Email (3 Deployments)$3,000 Per Partner
  • Choice of a 4-week flight
  • Choice of targeting selects (e.g., geo, demo, behavior, lifestyle trigger)
  • 3 targeted emails (same 50,000 recipients per deployment)
  • Estimated 150,000 total impressions
  • Cost savings of 60% compared to standard rates
Email (2 Deployments) + Display Retargeting$2,500 Per Partner
  • Choice of a 3-week flight
  • Choice of targeting selects (e.g., geo, demo, behavior, lifestyle trigger)
  • 2 targeted emails (same 25,000 recipients per deployment)
  • Display retargeting to email openers, starting after first email drop
  • Estimated 135,000 total impressions
  • Cost savings of 55% compared to standard rates
Optional Add-On: Creative Development$500 Per Partner
  • Take 5’s creative team will work with you to build 1 HTML email for the campaign
  • Minor changes (1 image, URLs) can be updated between distributions
  • Development of retargeting ads is also included if that program option is selected

Custom packages available upon request

 

Offering
InvestmentDeliverables
Targeted Display$1,875 Per Partner
  • Choice of a 1-month flight
  • Targeted display on AtlasObscura.com
  • Cross-device, including geo and contextual targeting
  • Estimated 75,000 total impressions
  • Cost savings of 17% compared to standard rates
Atlas Obscura Place Page or Gastro Obscura Food Page$2,500 Per Partner
  • Choice of a 3-month flight
  • Database addition of a new Place or Food page, promoted via targeted posts on owned Facebook and Twitter channels
  • Added value includes 100% SOV display on newly created Place/Food page
  • Page is promoted over 3 months, but content will live forever
  • Estimated 150,000 total impressions
  • New submissions must be truly unique and adhere to editorial guidelines
  • Cost savings of 17% compared to standard rates
Atlas Obscura E-newsletter Sponsorship $4,000 Per Partner
  • Choice of a 1-week sponsorship flight (first come, first served)
  • Exclusive sponsored tagline and display companion within the e-newsletter for 5 consecutive days
  • Added value includes native placement within the e-newsletter on 1 select day during the sponsorship week and 100% SOV display on relevant Place and/or Food page(s)
  • Estimated 2,000,000 total impressions (excluding added value)
  • Cost savings of 20% compared to standard rates

Custom packages available upon request

 

Investment
Deliverables
$1,500 Per Partner
  • 1 piece of content (live up to 30 days)
  • 4 questions with lead capture
  • Choice of 2 templates with styling flexibility (update logos, colors and imagery)
  • Access to analytics and lead data
$2,500 Per Partner
  • 1 piece of content (live up to 30 days)
  • 4 or more questions with lead capture
  • Custom styling
  • Use of auto-trigger email immediately following lead capture
  • Access to analytics and lead data
Optional Add-On: Visit NC Promotional Support $650
  • Interested partners can work with the Visit NC social media team to promote their Jebbit content
  • A Facebook dark post campaign will be targeted to their desired audience ($500 spend)
  • Social reporting and analytics will be provided following the campaign

The program is open to two partners per quarter. Partners are responsible for distributing the content on their owned and paid media channels (Jebbit will provide best practices guidelines).

 

Investment
FlightRateClicks
$2,000 Per Partner4 MonthsEstimated $1.43 CPC1,400 Guaranteed Minimum
$4,000 Per Partner4 MonthsEstimated $1.43 CPC2,800 Guaranteed Minimum
$5,000 Per Partner4 MonthsEstimated $1.43 CPC3,500 Guaranteed Minimum
$6,000 Per Partner4 MonthsEstimated $1.43 CPC4,200 Guaranteed Minimum

Custom packages available upon partner request

 

InvestmentFlightTargetingRateImpressionsCreative Assets
$2,500 Per Partner45 Days1 Audience Segment & General Pool$13.16 CPM190,000 Guaranteed MinimumDisplay:
160x600
300x250
300x600
728x90
$5,000 Per Partner3 Months2 Audience Segments & General Pool$12.82 CPM390,000 Guaranteed Minimum
$10,000 Per Partner6 Months3 Audience Segments & General Pool$12.05 CPM830,000 Guaranteed Minimum

Custom packages available upon request
Please contact Michelle Reino or Brooks Luquire for more information about available audience segments.

 

Partners will receive:

Flight
Content SourceContent Deliverables &
Promotional Support
2 Months
(exact timing up to partner)
Visit NC editorial team to work with partner
  • 1 custom-curated article
  • On-site media: inclusion in the Travel section for 2 months
  • Organic social media
  • Dedicated spend toward paid social media amplification
  • Dedicated email blast to AtlantaMagazine.com subscribers

Article page views will vary by partner

 

Partners will receive:

Flight
Content SourceContent Deliverables &
Promotional Support
Est. 1-2 Weeks
(exact timing up to partner)
PhillyVoice.com editorial team to work with partner
  • 1 custom-curated article
  • On-site media: homepage feature and sponsored content widget
  • Organic social media
  • Dedicated spend toward paid social media amplification

Article page views will vary by partner

 

Partners will receive:

Flight*
Content SourceContent Deliverables &
Promotional Support
Impressions**
Choice of a 3-4 month flight in Fall 2018 or Spring 2019
  • iExplore.com editorial writer travels to partner destination
  • Program includes writer’s travel expenses
  • 2 custom-curated articles
  • On-site media: homepage feature, activity sponsorship and ROS display
  • On-site media: inclusion in a NC exclusive e-newsletter
  • Organic social media: multiple Facebook, Instagram and Twitter posts
1,260,000 Estimated
(via on-site and social promotional drivers; does not include article page views)

* Exact 3-4 month flight periods are TBD
** Article page views will vary by partner

 

Participating partners are encouraged to have an active media plan underway while working with Arrivalist. Partners will receive access to multiple reports throughout the duration of the one-year co-op, including:

  • Media Efficiency Report (Arrivals per 1,000 Impressions)
  • Origin Markets Report (Arrivals by Region)
  • Arrivals by State with Top Origin DMAs
  • Arrivals by Exposure Frequency
  • Days-to-Arrival Report
  • Twice Yearly Visitation Reports from the new A3 Platform

The exclusive Visit North Carolina partner rate is $8,800, which allows you to measure arrivals from Owned Media and Paid Media up to 10,000,000 impressions per year. This is more than 70% savings on standard rates. One-year partnerships with Arrivalist are available only for the fiscal year of July 1, 2018 – June 30, 2019.

 

Contact:
Brooks Luquire
bluquire@thinklga.com
(704) 552-6565

Michelle Murdoch
mmurdoch@thinklga.com
(704) 552-6565