2018-2019 Additional Co-Op Programs

Ferry Advertising

The Ferry Advertising program is available for $3,000 per year.
Inventory: Five (5) partner spots

In partnership with the NC Department of Transportation Ferry Division, Visit North Carolina’s partners will now have the opportunity to submit video footage about their destination that will be played on a loop during the Pamlico Sound trips (Cedar Island-Ocracoke-Swan Quarter) and also on the Passenger Ferry beginning in summer 2018. Footage can be up to 10 minutes long. Partners will also be able to provide the Ferry Division with brochures or rack cards to be displayed in ferry terminals.

Hulu OTT Advertising

The Hulu advertising program is available for $12,000 per partner, per market.
Inventory: Two (2) partner spots in Atlanta and two (2) partner spots in Washington, D.C.
This is a 60% cost savings on standard rates.

Visit North Carolina is excited to offer partners the opportunity to advertise on the popular streaming service, Hulu, for the first time this year. Opportunities will be available to run :30 ads in either Atlanta or Washington, D.C., for a 1-month period during spring 2019. The commercial spots are nonskippable and must be watched prior to content playing — guaranteeing viewership. The programming Hulu offers includes the best of last night’s TV, fan favorite shows, movies and Hulu-exclusive original programming. This is an exciting new offering for partners to get in front of an engaged audience without having to invest in a traditional television buy.

Visit North Carolina Photo Network

Visit North Carolina launched the Photo Network in 2016, utilizing a dozen professional photographers across the state. Their talents and expertise allow Visit NC to acquire high-resolution, up-to-date photography covering a wide range of seasons, activities and scenes, including outdoor adventure, dining, family fun, downtown attractions, mountain landscapes, beaches and more. Visit NC’s partners can now take advantage of the Photo Network and these seasoned photographers for their own photography needs through the different investment levels below.

Number of High-Resolution PhotosShoot Locations
$2,400 Per Partner102
$3,500 Per Partner153
$4,500 Per Partner204

Final photo selections are for owned digital, web, social media and print editorial use only. Print advertising rights aren’t granted with these terms but could be handled on an if-asked basis and negotiated between the partner and the photographer. Visit NC will have dual ownership of the final photos.

Video Production

The Video Production Package is available to partners for $7,500 per video. Partners would also have access to B-roll footage for other purposes for a nominal fee. Upon request, Bill and Mark can also produce a 60- or 30-second video from the same footage for $500.

Bill Russ and Mark Forester are teaming up again to provide video production services to Visit North Carolina’s tourism partners. Bill’s images of North Carolina have been viewed by millions of readers in domestic and international publications. While head of video for Journal Communications, Mark produced dozens of travel videos for VisitNC.com, filming in more than 100 locations around the state. The two are bringing together their talents, experience and unmatched familiarity with the industry to produce short-form travel videos for tourism destinations and attractions.

Partners will receive a 3- to 5-minute promotional video which can be used for all marketing purposes, including posting to websites, showing in visitor centers, and for presentations at meetings and conferences. The completed video will also be posted on the partner’s listing on VisitNC.com at no charge (a $300 value).

Brooks Luquire
(704) 552-6565

Michelle Murdoch
(704) 552-6565