Brochure Listings are available in 12-month increments at a cost of $300 per year per brochure.
Partners will now have the opportunity to add their brochures and rack cards to VisitNC.com, where they will live on the Brochures page as well as on the partner’s individual listing.
Partners can post one video to their VisitNC.com listing at a cost of $300 per year.
Partners can enhance their standard listing on VisitNC.com by adding one video, which provides potential visitors with more engaging content. Videos can be switched out quarterly or as needed by the partner.
Featured Events are available in 30-day increments at a cost of $150 per event.
Participating partners have the opportunity to call more attention to their events and festivals via VisitNC.com’s Featured Event listings. This continues to be a cost-effective opportunity for partners to provide timely event information throughout multiple prominent areas on the site, including the homepage and within relevant content on VisitNC.com. In addition, Featured Events receive valuable placement in Visit North Carolina’s bi-weekly Events E-newsletter distributed to more than 40,000 subscribers.
Featured Event Social Promotion
Featured Event Social Promotion opportunities are available for $500 each (this includes a 30-day listing on VisitNC.com).
This opportunity allows partners to gain increased traffic and engagement to their Featured Events. Our Social Media Manager will create unique content on Facebook or Twitter to promote your event, which will then be amplified with a paid spend.
Featured Event E-newsletter Spotlights
Featured Event E-newsletter Spotlights are available for $500 each (this includes a 30-day listing on VisitNC.com).
Partners can sign up for one of two spots in each of the Events E-newsletters where their event will be spotlighted for maximum exposure.
Travel Deals are available in 60-day increments at a cost of $250 per deal.
Participating partners are able to promote special North Carolina travel offers and packages to interested visitors on VisitNC.com. In addition to being featured on the site’s homepage, Travel Deals are also featured on a rotating basis on every page throughout VisitNC.com, as well as within the dedicated deals section. Partners will also be included in a monthly Travel Deals E-newsletter distributed to more than 46,000 subscribers.
Travel Deal Social Promotion
Travel Deal Social Promotion opportunities are available for $600 each (this includes a 60-day listing on VisitNC.com).
This opportunity allows partners to gain increased traffic and engagement to their Travel Deals. Our Social Media Manager will create unique content on Facebook or Twitter to promote your deal, which will then be amplified with a paid spend.
Travel Deal E-newsletter Spotlight
Travel Deal E-Newsletter Spotlights are available for $600 each (this includes a 60-day listing on VisitNC.com).
Partners can sign up for one of two spots in each of the Travel Deals E-newsletters where their deal will be spotlighted for maximum exposure.
Participating partners will be able to communicate their message via prominent 550x90 leaderboard display ad branding within each e-newsletter. This continues to be a great opportunity for partners to reach an engaged audience who has shown interest in learning more about what North Carolina has to offer. Sponsored E-newsletters are sold on a per distribution basis at the various investment levels listed below.
|Events||Bi-Weekly, 2x per month||41,000||$1,000|
|Resorts & Golf||Monthly||9,400||$350|
|NC Beer Month||Bi-Weekly (March and April Only) 2x per month||9,500||$500|
*List sizes can vary due to Visit North Carolina re-engagement campaigns.
Homepage Sweepstakes are available in one-month increments for $3,500 plus the travel prize package.
Partners will continue to have the opportunity to feature month-long sweepstakes promotions on the homepage of VisitNC.com. As one of the site’s largest drivers of qualified partner leads, this program offers premium brand exposure with both internal and external support, including:
- VisitNC.com online display ads driving traffic to the internal promotional page
- Inclusion in four distributions of the Visit North Carolina monthly e-newsletters, plus one e-newsletter dedicated solely to your sweepstakes that goes out to approximately 15,000 subscribers
- One-month targeted lead generation campaign driving a minimum of 2,500 sweepstakes entries in addition to incremental partner leads
- Promotion on Visit NC’s social channels
- End of program reporting that provides number of entries, leads and downstream clicks to partner site
Custom Content + E-newsletter Package
Custom Content + E-newsletter packages are available for $4,000.
Visit North Carolina is offering partners the opportunity to work with our content team to develop a new trip idea or story to be featured on VisitNC.com and to live on your partner site. Your custom content will be written by the Visit NC team based on collaboration with you on the desired content and key messages to cover, and you will maintain joint ownership of the content with Visit NC. The new trip idea or story will be featured in our Travel Insider E-newsletter distributed to approximately 48,000 subscribers. In addition, the content will be posted on Visit NC’s social channels with at least three (3) posts.
Social Media Spotlight
One-Day Social Media Spotlights are available for $2,500 plus lodging and activity expenses.
This opportunity offers partners exclusive presence on Visit North Carolina’s social media channels (265,000+ followers) to leverage our passionate and engaged follower base to specifically feature your area.
How does it work? Our Social Media Manager will work directly with you and/or your partners to determine what will be featured for the one-day social spotlight. Then they will travel to your location to gather spotlight content for social media use. Potential Visit North Carolina channels for inclusion would be Facebook, Twitter, Instagram and Snapchat.
Partners participating in a spotlight will receive the following:
- Social trip idea content
- Social quality pictures
- 8-12 posts
- One (1) promoted post valued at $250 (for extended reach)
- Detailed recap report
- Tourism Social Media 101 Report of Best Practices
Minimum 45-60 day lead time confirmation preferred for travel planning purposes.