2017-2018 Digital Co-Op Packages

  • Centralized Google AdWords account creation and management by Google-certified experts
  • Custom keyword selection based on thorough research and opportunity assessment
  • Ad group assignments and custom ad copy development with actionable text
  • Hands-on optimization, A/B testing and Google AdWords conversion tracking to maximize ROI
  • Complete and detailed reporting of key performance indicators
Investment
FlightRateClicks
$2,000 Per Partner4 MonthsEstimated $1.43 CPC1,400 Guaranteed Minimum
$4,000 Per Partner4 MonthsEstimated $1.43 CPC2,800 Guaranteed Minimum
$5,000 Per Partner4 MonthsEstimated $1.43 CPC3,500 Guaranteed Minimum
$6,000 Per Partner4 MonthsEstimated $1.43 CPC4,200 Guaranteed Minimum

Custom packages available upon partner request

Visit North Carolina is partnering with iExplore.com, a trusted source for experiential and adventure travel. Extending from past brand success with iExplore.com and to include sponsored content co-op offerings with a travel-focused site, this program will put iExplore.com editorial writers on the ground to explore partner destinations and develop custom content based on their own experiences. Each content package will be promoted and distributed through various channels, including iExplore.com’s on-site placements as well as organic social.

  • Travel-specific activation, with integrated content for natural brand discovery and engagement
  • Authentic content based on iExplore.com writer’s personal and in-market experience in North Carolina
  • Custom-curated content with a robust distribution strategy, including on-site promotional drivers and organic social posts across owned channels of iExplore.com and TravelMindset.com (sister site)
  • Quality control throughout the campaign life, including content approval stages
  • Complete and detailed reporting of key performance indicators

Partners will receive:

Flight*
Content SourceContent Deliverables &
Promotional Support
Impressions**
Choice of a 3-4 month flight in 2017 Fall or Spring
  • iExplore.com editorial writer travels to partner destination
  • Program includes writer’s travel expenses
  • 2 custom-curated articles
  • On-site media: homepage feature, activity sponsorship and ROS display
  • On-site media: inclusion in a NC-exclusive e-newsletter
  • Organic social media: multiple Facebook, Instagram and Twitter posts
1,260,000 Estimated
(via on-site and social promotional drivers; does not include article page views)

* Exact 3-4 month flight periods are TBD
** Article page views will vary by partner

 

  • Market-specific activation, with integrated content for natural brand discovery and engagement
  • Quality control throughout the campaign life, including content approval stage
  • Complete and detailed reporting of key performance indicators

Partners will receive:

Flight
Content SourceContent Deliverables &
Promotional Support
2 Months
(exact timing up to partner)
Visit NC editorial team to work with partner
  • 1 custom-curated article
  • On-site media: inclusion in the Travel section for two months
  • Organic social media
  • Dedicated spend toward paid social media amplification

Article page views will vary by partner

 

  • Market-specific activation, with integrated content for natural brand discovery and engagement
  • Quality control throughout the campaign life, including content approval stage
  • Complete and detailed reporting of key performance indicators

Partners will receive:

Flight*
Content SourceContent Deliverables &
Promotional Support
Est. 1-2 Weeks
(exact timing up to partner)
PhillyVoice.com editorial team to work with partner
  • 1 custom-curated article
  • On-site media: homepage feature and sponsored content widget
  • Organic social media
  • Dedicated spend toward paid social media amplification
  • Added-value media: one week of “The Weekend” inclusion

Article page views will vary by partner

 

Visit North Carolina is collaborating with Samba to offer a unique program that can tap TV audiences on a one-to-one level. Utilizing proprietary content recognition technology built directly within millions of TVs, Samba will identify desired TV viewers within your markets based on programming consumption, then sync and retarget off real-time viewership data to serve digital ads on viewers’ second and third screens (e.g., desktop, mobile, tablet, connected TV). From linear to digital, Samba bridges platforms to reach viewers as they’re consuming their favorite TV content.

Samba TV Program

  • Personalize brand experiences across screens, as four out of five Americans are second-screening while watching TV
  • Drive brand awareness by supplementing existing TV schedules and/or reaching untapped audiences
  • Recognize content that appears on all TV screens from any source, whether live or time-shifted
    • Linear TV
    • Over-the-top (OTT) devices (e.g., Apple TV, Roku
    • Commercials
    • Movies
    • Video games
  • Customized media flight, tailored to each partner’s objectives and needs
  • Complete and detailed reporting of key performance indicators

Partners will receive:

Flight
TargetingImpressionsAvailable Creative
Formats & Sizes
Choice of a one-month flight in 2018 SpringSelect parameters per objective and target audience(s):
  • Geo (e.g., DMA, state)
  • Demo (e.g., gender, age)
  • Behavioral (e.g., travel intender)
  • Programming (e.g., genre, TV show, TV network)
  • Device (e.g., desktop, mobile, tablet, connected TV)
  • Ad Format (e.g., display, pre-roll video)
$10k Total Media Value

Impressions will vary by desired targeting parameters
  • Desktop Display: 300x250, 728x90
  • Mobile Display: 300x250, 320x480, 320x50
  • Tablet Display: 300x250, 728x90, 1024x768
  • Desktop Pre-Roll Video: 640x360
  • Mobile Pre-Roll Video: 640x360
    Tablet Pre-Roll Video: 640x360
  • Connected TV Pre-Roll Video: 1280x720

Added-value weight to be determined as campaign flight approaches

 

Based on high partner interest in its inaugural year, Visit North Carolina is thrilled to be renewing our partnership with RhythmOne, allowing partners to continue weaving brand stories into custom content and social platforms in an authentic fashion. Influencer marketing drives brand recognition and positive brand sentiment in a stream of peer-to-peer dialogue – delivered organically in the voice of influencers within their own written content.

  • Fully managed program, leveraging RhythmOne’s influencer network and expertise
  • Quality control throughout the campaign life, including influencer and content approval stages
  • Complete and detailed reporting of key performance indicators

Partners will receive:

Flight*
Content Source**Content Deliverables &
Promotional Support
Impressions
Choice of one 45-day flight in 2017 Fall or 2018 Spring
  • One dedicated mid-tier influencer travels to partner destination
  • Program includes influencer’s travel expenses
  • Pre-trip: 1 custom Pinterest board
  • Pre-trip: 1 Instagram promotion
  • Mid-trip: 5 real-time social boosts
  • Post-trip: 1 recap blog post
  • Post-trip: 3 social syndication shares
  • Additional targeted social amplification based on CPE pricing
$8k Total Media Value

640,000 Estimated (via content syndication, real-time boosts, paid social amplification and promotional units)

* Exact 45-day flight periods are TBD; maximum of three (3) partners per each seasonal flight; first-come, first-served basis
** Package includes content creation from a mid-tier influencer. If a partner requires more premium talent, the partner will be responsible for additional costs.

 

Visit North Carolina is proud to offer this history co-op again, which provides a diverse content base covering all facets of military and social history, serving as an extensive resource for heritage travel and history enthusiasts. HistoryNet.com operates as the central digital arm of nine history magazines: America’s Civil War, American History, Aviation History, Civil War Times, Military History, MHQ: The Quarterly Journal of Military History, Wild West, World War II and Vietnam.

Partners will receive:

Placement
FlightTargetingRateImpressionsCreative Assets
ROS 300x250July 1, 2017 – June 30, 2018Geo Targeting$6.00 CPM125,000 GuaranteedDisplay: 300x250 & Landing Page URL
Heritage Travel Directory 300x250July 1, 2017 – June 30, 2018N/AAdded Value4,000 EstimatedDisplay: 300x250, Text (Max 25 Characters) and Landing Page URL
E-newsletter 300x250Inclusion in one monthly drop**N/AAdded Value100,000 EstimatedDisplay: 300x250 and Landing Page URL

* Geo-Targets: FL, GA, MD, NC, NJ, NY, OH, PA, SC, TN, VA, D.C.
** TBD monthly selection for e-newsletter inclusion

 

  • Extended scale by targeting desired VisitNC.com audiences and following them across the web
  • Strong calls-to-action bring users directly to partner sites
  • Ongoing optimization in order to deliver maximum ROI
  • Complete and detailed reporting of key performance indicators

Available Audience Segments

Based on VisitNC.com Page Titles

  • Mountains (Includes all subregion pages within this region)
  • Piedmont (Includes all subregion pages within this region)
  • Coast (Includes all subregion pages within this region)
  • Attractions (Includes Things to Do, Events, Signature Attractions)
  • Kids & Family (Includes Zoos & Aquariums)
  • Romance (Includes Wine, Resorts & Spas)
  • Outdoors (Includes Biking, Hiking)
  • Travel Deals (Includes Places to Stay)
  • Culinary (Includes Eat & Drink, Beer)
  • Culture (Includes Arts & Entertainment, History & Heritage)
InvestmentFlightTargetingRateImpressionsCreative Assets
$2,500 Per Partner45 Days1 Audience Segment & General Pool$13.16 CPM190,000 Guaranteed MinimumDisplay:
160x600
300x250
300x600
728x90
$5,000 Per Partner3 Months2 Audience Segments & General Pool$12.82 CPM390,000 Guaranteed Minimum
$10,000 Per Partner6 Months3 Audience Segments & General Pool$12.05 CPM830,000 Guaranteed Minimum

 

Participating partners will receive access to multiple reports throughout the duration of the one-year co-op, including:

  • Media Efficiency Report (Arrivals per 1,000 Impressions)
  • Origin Markets Report (Arrivals by Region)
  • Arrivals by State with Top Origin DMAs
  • Arrivals by Exposure Frequency
  • Days-to-Arrival Report

The exclusive Visit North Carolina partner rate is $8,000, which allows you to measure arrivals from Owned Media and Paid Media up to 10,000,000 impressions per year. This is more than 70% savings on standard rates. One-year partnerships with Arrivalist are available only for the fiscal year of July 1, 2017 – June 30, 2018.

Arrivalist Analytics Co-Op

 

Contact:
Brooks Luquire
brooks.luquire@lgaadv.com
(704) 552-6565

Michelle Reino
michelle.reino@lgaadv.com
(704) 552-6565