All display advertising contracts must include a minimum $1,000 spend and a three-month campaign duration.
In alignment with the content structure of VisitNC.com, the display advertising program has been designed to increase partner share-of-voice, promote ad relevancy and enhance the overall user experience.
Key Benefits to Partners
- Effective Pricing: Buy media based on a CPM model to allow for greater flexibility in selecting inventory and running across VisitNC.com
- Targeted Reach: Deliver messaging to prospective travelers based on various targeting options – ranging from broad, more cost-efficient exposure to targeted, premium exposure
- Custom Flighting: Choose campaign timing based on business goals and needs (e.g., promotional period, seasonality)
- Creative Flexibility: Ability to submit placement-specific creative and update assets throughout the campaign, as neededd
- Maximum Performance: Optimize media based on placement and creative performance throughout the campaign
- Account Service: Receive diligent management throughout the entire campaign life cycle, from initial planning and buying to scheduled monthly reporting
Display Inventory & Pricing
|Placement Type||Included Ad Sizes||CPM Rate|
|Run of Site||300x250 Mobile, 728x90 Desktop, 728x90 Tablet||$50 CPM|
|Run of Channel||300x250 Mobile, 728x90 Desktop, 728x90 Tablet||$55 CPM|
|Run of Sub-Channel||300x250 Mobile, 728x90 Desktop, 728x90 Tablet||$60 CPM|
|Channel Front||300x250 Mobile, 728x90 Desktop, 728x90 Tablet||$65 CPM|
|Sub-Channel Front||300x250 Mobile, 728x90 Desktop, 728x90 Tablet||$65 CPM|
|Targeted Page||300x250 Mobile, 728x90 Desktop, 728x90 Tablet||$65 CPM|
Ad units and positioning have also been optimized across devices in order to increase overall partner visibility and performance. For each paid placement, a partner will be represented across all platforms – 728x90 on desktop, 728x90 on tablet and 300x250 on mobile. To fulfill all positioning and placements, partners will provide assets for both 728x90 and 300x250 ad sizes.
Desktop: Floating 728x90
The display ad will reside at the bottom of the page within a sticky footer that scrolls with the content, ensuring 100% partner visibility. A user can click within the 728x90 unit to go to the respective partner site, or click the “close” button to collapse the unit. Note that the additional space flanking the 728x90 unit is not clickable, as to prevent accidental user clicks.
Tablet: Standard 728x90
The display ad will reside and only be visible at the top of the page – the ad unit does not scroll with the content. A user can click within the 728x90 unit to go to the respective partner site, or click the “close” button to collapse the unit. Note that the additional space flanking the 728x90 unit is not clickable, as to prevent accidental user clicks.
Mobile: Standard 300x250
The display ad will reside within the middle of the page content. A user can click within the 300x250 unit to go to the respective partner site.
Click here to view a sample media plan and placement descriptions.
Enhanced Partner Listings
Enhanced Listings are available in 12-month increments at a cost of $750 per year.
Standard listings on VisitNC.com will continue to be available to attractions and accommodations free of charge. Participating partners have the ability to increase their presence on VisitNC.com via an Enhanced Listing. This opportunity allows partners to provide more engaging content to visitors who click on their listing to help further influence their travel decision-making. A partner’s Enhanced Listing video and brochure will also be accessible via the All Videos and All Brochures page on VisitNC.com and enhancements will be given top priority within VisitNC’s on-site search results.
Partners will receive:
- One (1) video upload
- One (1) downloadable brochure
- Access to post up to nine (9) images
- Top search result rankings on VisitNC.com
- Ability to update materials quarterly
Featured Events are available in 30-day increments at a cost of $150 per event.
Participating partners have the opportunity to call more attention to their events and festivals via VisitNC.com’s featured event listings. This continues to be a cost-effective opportunity for partners to provide timely event information throughout multiple prominent areas on the site, including the homepage and within relevant content on VisitNC.com. In addition, Featured Events receive valuable placement in Visit North Carolina’s bi-weekly Events eNewsletter distributed to approximately 60,000 subscribers.
Travel Deals are available in 60-day increments at a cost of $250 per offer.
Participating partners are able to promote special North Carolina travel offers and packages to interested visitors on VisitNC.com. In addition to being featured on the site’s homepage, Travel Deals are also featured on a rotating basis on every page throughout VisitNC.com, as well as within the dedicated offers section. Partners will also be included in a monthly Travel Deals eNewsletter distributed to more than 60,000 subscribers.
Participating partners will be able to communicate their message via prominent 550x90 leaderboard display ad branding within each eNewsletter. This continues to be a great opportunity for partners to reach an engaged audience who has shown interest in learning more about what North Carolina has to offer. Sponsored eNewsletters are sold on a per distribution basis at the various investment levels listed below.
|NC Beer Month||Monthly (March and April only)||12,000||$300|
Homepage Sweepstakes are available in one-month increments at a cost of $3,500 plus the travel prize package.
Inventory: Six (6) Partner Spots
Partners will continue to have the opportunity to feature a month-long sweepstakes promotion on the homepage of VisitNC.com. As one of the site’s largest drivers of qualified partner leads, this program offers premium brand exposure with both internal and external support, including:
- VisitNC.com online display ads driving traffic to the internal promotional page
- Inclusion in all five distributions of the VisitNC monthly eNewsletters, plus one eNewsletter dedicated solely to your sweepstakes
- One-month targeted lead generation campaign driving a minimum of 3,300 sweepstakes entries in addition to incremental partner leads
Paid Search keyword sets are available in 12-month increments at a cost of $250 per year.
Visit North Carolina will continue to offer partners the ability to participate in Paid Search on VisitNC.com. The top 25 internal keywords have been identified, optimized, matched with other similar keywords and made into keyword sets available for purchase. A corresponding text ad will appear at the top of the internal search linking directly to the partner site, with the option to change creative quarterly. Each keyword set is available to a maximum of five (5) partners, and the ads will continually refresh so all partners receive equal visibility. This continues to be a great opportunity for partners to reach an audience looking specifically for attractions or travel opportunities in their area.
Custom Content + eNewsletter Package
Content + eNews packages are available for $3,000.
Inventory: Twelve (12) Partner Spots (one (1) per month)
Visit North Carolina is offering partners the opportunity to work with our content team to develop a new trip idea or story to be featured on VisitNC.com and to live on your partner site. Your custom content will be written by the VisitNC team based on collaboration with you on the desired content and key messages to cover, and you will maintain joint ownership of the content with VisitNC. The new trip idea or story will be featured in our Travel Insider eNewsletter distributed to approximately 70,000 subscribers. In addition, the content will be posted on VisitNC’s Facebook and Twitter channels with at least three (3) posts.
Social Media Spotlight
One-Day Social Media Spotlights are available for $1,500 plus lodging and activity expenses.
Two-Day Social Media Spotlights are available for $2,500 plus lodging and activity expenses.
Inventory: Twenty-four (24) Partner Spots (two (2) spotlights per month)
This opportunity offers partners exclusive presence on Visit North Carolina’s social media channels (190,000+ followers) to leverage our passionate and engaged follower base to specifically feature your area. Partners will have the option to participate in a one-day or two-day spotlight of their location on Visit North Carolina’s accounts.
How does it work? Our Social Media Manager will work directly with you and/or your partners to determine what will be featured for the one-day or two-day social spotlight. Then they will travel to your location to gather spotlight content for social media use. Potential Visit North Carolina channels for inclusion would be Facebook, Twitter and Instagram.
Partners participating in a spotlight will receive the following:
- Social Trip Idea Content
- Social Quality Pictures
- 6-10 Posts (one-day)
- 12-18 Posts (two-day)
- One (1) Promoted Post valued at $250 (for extended reach)
- Simply Measured Recap Report
- Tourism Social Media 101 Report of Best Practices
Minimum 45-60 day lead time confirmation preferred for travel planning purposes.
Visit North Carolina is excited to offer a new website co-op to our partners that includes three levels of support to choose from, including website creation, integration with VisitNC.com, website analytics and more. This new program will allow for partners of all sizes to have access to experienced and trusted developers and designers that will work with you to create a website for your destination that looks amazing everywhere.
The website co-op program is available in three levels for CVBs and DMOs:
This package gives you a limited website that is mobile/responsive/print-friendly. Customization is limited to your logo, three (3) brand colors and a choice of three (3) themes. Page Set includes:
- Events Page
- Three (3) Listing Specific Pages (Attractions, Dining, Lodging)
- About the Area/Getting Here (Map) Page
- Contact Us Form and Thank You Page
- Email Sign Up Form and Thank You Page
- Search Page, with filtered results
- Plus three (3) additional Pages (examples: additional Listing Page, Story, Offers, Media, File Download, etc.)
This package gives you a more customizable website that is mobile/responsive/print-friendly. Choose up to five (5) custom theme templates in addition to your logo and brand colors. Page Set includes:
- Pages defined in Level 1
- Itineraries Page
- Press Room Page
- Packages and Specials Page
- Travel Guide Page and Form, and Thank You Page
- See Something Wrong Form and Thank You Page
- Plus 10 additional Pages (examples: additional Listing Page, Story, File Download, etc.)
This package gives you the most customizable website that is mobile/responsive/print-friendly. We will create custom templates using your brand elements. Page Set includes:
- Pages defined in Level 2
- Sweepstakes Overview + Entry Form + Thank You Page
- Three (3) Enhanced Listing Pages
- Password Protected Page + Form
- Plus 30 additional Pages (examples: additional Listing Page, Story, File Download, etc.)
Pricing is dependent on level and payment option. Please contact the team at Luquire George Andrews for more details. A la carte options also are available upon request.
The Video Production Package is available to partners for $6,000 per video. Partners would also have access to B-roll footage for other purposes for a nominal fee.
Bill Russ, long-time photographer for the North Carolina Division of Tourism, is teaming up with videographer Mark Forester to provide video production services to VisitNC’s tourism partners. Bill’s images of North Carolina have been viewed by millions of readers in domestic and international publications. While head of video for Journal Communications, Mark produced dozens of travel videos for VisitNC.com, filming in more than 100 locations around the state. The two are bringing together their talents, experience and unmatched familiarity with the industry to produce short-form travel videos for tourism destinations and attractions.
Partners will receive a 3-5 minute promotional video to be posted on VisitNC.com, which can also be used by the partner for all marketing purposes, including posting to websites, showing in visitor centers, and for presentations at meetings and conferences.
Outdoor Billboard Co-Op
Visit North Carolina is pleased to partner with the North Carolina Outdoor Advertising Association (NCOAA) again to extend our Visit North Carolina PSA rate for purchasing billboard space on to our partners across the state. Utilizing the Visit North Carolina rate, partners will be able to purchase outdoor vinyl billboard space starting at 30-40% off the standard rates. There are no minimum quantities to purchase.
Interested partners will work with the NCOAA to determine availability based on the target markets and timing for your campaigns. Vinyl billboards will be guaranteed to run for a minimum of 30 days and will continue to run until another paying client requests the space.
Vinyl production will be incurred by the participating partner, which is estimated to be $1,000 per board.
Visit North Carolina is also pleased to extend our PSA rate of $1,000 per four-week flight (per board) to partners to purchase digital billboard space in major metro areas.
Note: All outdoor buys are subject to space availability. Partners currently involved in an outdoor media buy will not be able to participate utilizing the PSA rates referenced above.