2016-2017 Digital Co-Op Packages

Arrivalist is able to track and measure a sample of actual arrivals to your destination based on a number of factors including, but not limited to, visits to your website, exposure to your display advertising, travel guide requests, etc. Arrivalist will work with you to place tracking pixels on your desired website pages and any additional advertising mediums, and when a potential visitor interacts with your site and/or digital advertising and travels to your destination, you’ll be able to track the arrival as a conversion and optimize your digital efforts accordingly.

Participating partners will receive access to multiple reports throughout the duration of the one-year co-op, including:

  • Media Efficiency Report (Arrivals per 1,000 Impressions)
  • Origin Markets Report (Arrivals by Region)
  • Arrivals by State with Top Origin DMAs
  • Arrivals by Exposure Frequency
  • Days-to-Arrival Report
  • Plus four new reports added over the last year

One-year partnerships with Arrivalist are available only for the fiscal year of July 1, 2016 – June 30, 2017 and are offered for the following exclusive Visit North Carolina partner rates:

  • Measuring arrivals from Website Visits (five pages): $6,000 (greater than 55% discount off standard rates)
  • Measuring arrivals from Display Ads (Up to 5 Million): $5,000 (No set-up fees and 40% discount off standard rates)
  • Measuring arrivals from Additional Types of Monitoring (Email, Native, Content Marketing, Videos, Travel Guide Requests, etc.) (Up to 5 Million): $5,000 (30% discount off standard rates)

Arrivalist Analytics Co-Op

 

Visit North Carolina is proud to partner with RhythmOne to present an inaugural influencer program, allowing partners to weave brand stories into custom content and social platforms in an authentic fashion. Influencer marketing drives brand recognition and positive brand sentiment in a stream of peer-to-peer dialogue – delivered organically in the voice of influencers within their own written content.

  • Fully managed program, leveraging RhythmOne’s influencer network and expertise
  • Quality control throughout the campaign life, including influencer and content approval stages
  • Authentic content based on influencers’ personal and on-the-ground experiences in North Carolina
  • Complete and detailed reporting of key performance indicators

Each partner will receive:

Flight
InfluencerBlog PostsImpressionsAdditional Campaign Support
3 Months1 Dedicated Influencer Travels to Partner Destination2 Influencer Blog Posts Per Partner200,000 Estimated (via Content Syndication, Real-Time Boosts & Promotional Units)Targeted & Auto-Optimized Social Distribution Based on CPC Pricing
Program Includes Influencer’s Travel Expenses

Geo-Targets: FL, GA, MD, NC, NJ, NY, OH, PA, SC, TN, VA, Washington D.C.

Visit North Carolina is introducing a new history co-op which offers a more diverse content base as well as higher site visitation for maximum partner exposure and reach.

HistoryNet.com covers all facets of military and social history, serving as an extensive resource for heritage travel and history enthusiasts. It operates as the central digital arm of nine history magazines: America’s Civil War, American History, Aviation History, Civil War Times, Military History, MHQ: The Quarterly Journal of Military History, Wild West, World War II and Vietnam.

Each partner will receive:

Placement
FlightTargetingRateImpressionsCreative Assets
ROS 300x250July 1, 2016 - June 30, 2017Geo Targeting$6.00 CPM125,000 Guaranteed300x250 & Landing Page URL
Heritage Travel Directory 300x250July 1, 2016 - June 30, 2017N/AAdded Value12,000 Estimated300x250, Text (25 Characters) & Landing Page URL

Geo-Targets: FL, GA, MD, NC, NJ, NY, OH, PA, SC, TN, VA, Washington D.C.

 

Ad Unit

  • Distribution: Served across a custom list of contextually relevant sites
  • Natural Discovery: Falls within the organic editorial stream, dynamically matched to the look and feel of each publisher
  • 100% Viewable: Impressions are only charged on the view of the ad unit

Article Page

  • Non-Interruptive: Clicks from the ad unit stay within the publisher site for seamless content consumption (vs. an immediate clickout experience)
  • Custom Content: Branded editorial delivered within a 100% SOV environment, with the ability to incorporate supporting CTA (call-to-action) elements to drive outbound traffic to the partner site(s)

Program Overview

Visit North Carolina will be offering a total of six (6) one-month co-op flights, in which each individual flight will highlight unique article page content. Partners have the option to participate in the individual monthly flights as part of a shared partner model or a dedicated partner model.

  • Shared Partner: Each one-month flight will be based on a single article page that features a round-up of three (3) partners
  • Dedicated Partner: Each one-month flight will be based on a single article page that features a single partner – 100% partner SOV
Content ModelContent ThemeInventoryInvestmentFlightTargetingCreative Assets
Shared Partner (Multi-Partner Content)Outdoor3 Partners$4,000 Per PartnerSeptember 1 - September 30, 2016Contextual & Geo TargetingCustom Copy, Imagery & CTA Links
Shared Partner (Multi-Partner Content)Family3 Partners$4,000 Per PartnerMarch 1 - March 31, 2017
Shared Partner (Multi-Partner Content)Culinary3 Partners$4,000 Per PartnerApril 1 - April 30, 2017
Dedicated Partner (Single-Partner Content)Partner’s Choice of Theme1 Partners$15,000 Per Partner30-Day Flight (Partner’s Choice)
Dedicated Partner (Single-Partner Content)Partner’s Choice of Theme1 Partners$15,000 Per Partner30-Day Flight (Partner’s Choice)
Dedicated Partner (Single-Partner Content)Partner’s Choice of Theme1 Partners$15,000 Per Partner30-Day Flight (Partner’s Choice)

Geo-Targets: FL, GA, MD, NC, NJ, NY, OH, PA, SC, TN, VA, Washington D.C.

 

With this retargeting co-op program, partners of all sizes can take advantage of VisitNC.com’s vast site traffic and reach prospective travelers who have expressed interest in North Carolina. After users visit VisitNC.com, they will be served and targeted across the web with partner-specific display ads that include strong calls-to-action that drive to the respective partner site and encourage them to further explore the destination.

  • Extended scale by targeting desired VisitNC.com audiences and following them across the web
  • Strong calls-to-action bring users directly to partner sites
  • Ongoing optimization performed in order to deliver maximum ROI
  • Complete and detailed reporting of key performance indicators

Available Audience Segments

Based on VisitNC.com Page Titles

  • Mountains (Includes all subregion pages within this region)
  • Piedmont (Includes all subregion pages within this region)
  • Coast (Includes all subregion pages within this region)
  • Attractions (Includes Things to Do, Events, Signature Attractions)
  • Kids & Family (Includes Zoos & Aquariums)
  • Romance (Includes Wine, Resorts & Spas)
  • Outdoors (Includes Biking, Hiking)
  • Travel Deals (Includes Places to Stay)
  • Culinary (Includes Eat & Drink, Beer)
  • Culture (Includes Arts & Entertainment, History & Heritage)
InvestmentFlightTargetingRateImpressionsCreative Assets
$2,500 Per Partner45 Days1 Audience Segment & General Pool$15.72 CPM159,000 Guaranteed160x600
300x250 &
728x90
$5,000 Per Partner3 Months2 Audience Segments & General Pool$13.89 CPM360,000 Guaranteed
$10,000 Per Partner6 Months3 Audience Segments & General Pool$12.99 CPM770,000 Guaranteed
$15,000 Per Partner9 Months4 Audience Segments & General Pool$12.61 CPM1,190,000 Guaranteed
$20,000 Per Partner12 Months5 Audience Segments & General Pool$12.27 CPM1,630,000 Guaranteed

Geo-Targets: FL, GA, MD, NC, NJ, NY, OH, PA, SC, TN, VA, Washington D.C.

 

Contact:
Brooks Luquire
brooks.luquire@lgaadv.com
(704) 552-6565

Michelle Reino
michelle.reino@lgaadv.com
(704) 552-6565