2014-2015 VisitNC.com Programs

Display Advertising

In alignment with the content structure of VisitNC.com, the display advertising program has been designed to increase partner share-of-voice, promote ad relevancy and enhance the overall user experience.

Key Benefits to Partners

  • Low Cost-of-Entry: Purchase one (1) or multiple 12-month placements for $1,000 each.
  • More Options: Choose from a variety of paid placements based on distinctive content categories: Interests, Geography, Lodging and Seasonal Inspiration.
  • Contextually Relevant Exposure: For each paid placement, receive earned added-value exposure within its Things To Do, Trip Ideas and/or Places To Stay counterpart.
  • Creative Flexibility: Option to submit unique display creative per paid placement; update creative on a quarterly basis, if needed.
  • Increased Share-of-Voice: Avoid an overcrowded marketplace with capped inventory at five (5) partners per paid placement.
  • Less Clutter: Take the spotlight, as there will only be one (1) partner ad displayed on a page at any given time.


Ad units and positioning have also been optimized across devices in order to increase overall partner visibility and performance. For each purchased paid placement, a partner will be represented across all platforms – a 728x90 on desktop, a 728x90 on tablet and a 300x250 on mobile. To fulfill all positioning and placements, partners will provide assets for both 728x90 and 300x250 ad sizes.

Desktop: Floating 728x90
The display ad will reside at the bottom of the page within a sticky footer that scrolls with the content, ensuring 100% partner visibility. A user can click within the 728x90 unit to go to the respective partner site, or click the “close” button to collapse the unit. Note that the additional blue space flanking the 728x90 unit is not clickable, as to prevent accidental user clicks.

Tablet: Standard 728x90
The display ad will reside and only be visible at the top of the page – the ad unit does not scroll with the content. A user can click within the 728x90 unit to go to the respective partner site, or click the “close” button to collapse the unit. Note that the additional blue space flanking the 728x90 unit is not clickable, as to prevent accidental user clicks.

Mobile: Standard 300x250
The display ad will reside within the middle of the page content. A user can click within the 300x250 unit to go to the respective partner site.

Category Selection

Interest — Things to Do
Reach potential visitors who are browsing VisitNC.com based on interests and activities.
Paid Placements: Select from more than 70 placements within interest-based Overview Pages (broader content) and Sub-Overview Pages (deeper content based on corresponding Overview Pages).
Added-Value Placements: Each paid placement will receive exposure in a corresponding interest-based Trip Ideas placement.

Geography — Cities & Regions
Reach potential visitors who are browsing VisitNC.com from a geographically based level.
Paid Placements: Select from 18 placements within geographically based Overview Pages (broader content) and Sub-Overview Pages (deeper content based on corresponding Overview Pages).
Added-Value Placements: Each paid placement will receive exposure in a corresponding geographically based Trip Ideas placement.

Lodging — Places to Stay
Reach potential visitors who are browsing VisitNC.com based on lodging needs.
Paid Placements: Select from five (5) placements within lodging-based pages.
Added-Value Placements: Each paid placement will receive exposure in a Trip Ideas placement that is geographically relevant to the partner.

Featured — Trip Ideas
Reach potential visitors who are looking to be inspired by seasonal trip ideas.
Paid Placements: Select from four (4) seasonal placements — Summer, Fall, Winter and Spring.
Added-Value Placements: Each paid placement will receive exposure in a Trip Ideas placement that is geographically relevant to the partner.

Pricing Models

Placement Type
Ad Size Flight Placement Rate
Interest — Things to Do 300x250 and 728x90
12 Months $1,000
Geography — Cities & Regions 300x250 and 728x90 12 Months $1,000
Lodging — Places to Stay 300x250 and 728x90 12 Months $1,000
Featured — Trip Ideas 300x250 and 728x90 3 Months $250

 

See full list of available content pages for paid and added value placements.

Enhanced Partner Listings

Participating partners have the ability to increase their presence on VisitNC.com via an Enhanced Listing. This opportunity will allow partners to provide more engaging content to visitors who click on their listing to help further influence their travel decision-making. Enhanced Listings are available in 12-month increments, with partners having the ability to update their materials quarterly. Partner’s enhanced listing video and brochure will also be accessible via the All Videos and All Brochures page on VisitNC.com.

Partners will receive:

  • One (1) video upload
  • One (1) downloadable brochure
  • Access to post up to nine (9) images
  • Ability to update your materials quarterly

Enhanced Listings are available in 12-month increments at a cost of $500 per year. Standard listings on VisitNC.com will continue to be available to attractions and accommodations free of charge.

Featured Events

Participating partners have the opportunity to call more attention to their events and festivals via VisitNC.com’s featured event listings. This continues to be a cost-effective opportunity for partners to provide timely event information throughout multiple prominent areas on the site, including the homepage and within relevant content on VisitNC.com. In addition, Featured Events receive valuable placement in the Division’s bi-weekly Events eNewsletter distributed to roughly 80,000 subscribers.

Featured Events are available in 30-day increments at a cost of $150 per event.

Special Offers

Participating partners are able to promote special North Carolina travel offers and packages to interested visitors on VisitNC.com. In addition to being featured on the site’s homepage, Special Offers will now be featured on a rotating basis on every page throughout VisitNC.com, as well as within the dedicated offers section. Partners will also be included in a monthly Special Offers eNewsletter distributed to more than 80,000 subscribers.

Special Offers are available in 60-day increments at a cost of $250 per offer.

Sponsored eNewsletters

Participating partners will be able to communicate their message via prominent 550x90 leaderboard display ad branding within each eNewsletter. This continues to be a great opportunity for partners to reach an engaged audience who has shown interest in learning more about what North Carolina has to offer. Sponsored eNewsletters are sold on a monthly basis at the various costs listed below.

eNewsletter
Distribution List Size Cost
This Month in NC Monthly 90,000 $1,000
Events Bi-Weekly 80,000 $1,000
Special Offers Monthly 80,000 $500
Golf Monthly 20,000 $350

 

Advertorial Videos

2013 HIGHLIGHTS
160 Videos
109,366 Video Views

Partners have the ability to produce advertorial videos to be featured within the partner’s Enhanced Listing on VisitNC.com, All Videos page, North Carolina YouTube channel, as well as  on the partner’s site. Partners will have dual ownership of the video with the Division and receive the following elements on VisitNC.com:

  • Headline and 50 words of copy directly below the video
  • Logo and link directly to the partner’s site


Advertorial Videos are available at a cost of $6,500 per video.

Homepage Sweepstakes

Partners will continue to have the opportunity to feature monthly sweepstakes promotions on the homepage of VisitNC.com. As one of the site’s largest drivers of qualified partner leads, this program offers premium brand exposure and the Division’s internal and external support, including:

  • VisitNC.com online display ads driving traffic to the internal promotional page
  • Monthly eNewsletter distributed to VisitNC’s database of more than 90,000 subscribers
  • One-month targeted lead generation campaign driving a minimum of 6,500 sweepstakes entries in addition to incremental partner leads

Homepage Sweepstakes are available in one-month increments at a cost of $3,000 plus the travel prize package.

Golf Sweepstakes are also available to partners and will be featured throughout VisitNC.com, in addition to receiving similar internal and external support as Homepage Sweepstakes.

Golf Sweepstakes are available in two-month increments at a cost of $2,000 plus the travel prize package.

Paid Search

The Division will continue to offer partners the ability to participate in Paid Search on VisitNC.com. The top 25 internal keywords have been identified, matched with other similar keywords and made into keyword sets available for purchase. A corresponding text ad will appear at the top of the internal search linking directly to the partner site, with the option to change creative quarterly. Each keyword set is available to a maximum of five (5) partners and the ads will continually refresh so all partners receive equal visibility. This is a great opportunity for partners to reach an audience looking specifically for attractions or travel opportunities in their area.

Paid Search keyword sets are available in 12-month increments at a cost of $250 per year.

Social Promotions

The Division will continue to offer partners the opportunity to collaborate on social giveaways through the Visit North Carolina Facebook and Twitter accounts, with more than 60,000 fans and 20,000 followers respectively. Participating partners must provide items of value, such as tickets to an event or attraction, and the prize will be promoted across platforms. Facebook Sweepstakes will include a week-long promotion, as well as creative development and prize fulfillment.

Facebook Sweepstakes are available in seven-day increments at a cost of $500 per week. All Facebook prizes should have a minimum value of $100.

Twitter giveaways are available bi-weekly at no cost to partners. No minimum prize value is required.


Contact:

Brooks Luquire
brooks.luquire@lgaadv.com
(704) 552-6565

Crandall Turner
crandall.turner@lgaadv.com
(704) 552-6565

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