Weekly e-newsletter for VisitNC partners
August 16, 2017
IN THIS ISSUE:
* Fam showcases region during 
PGA Championship
*  Visit NC offers recovery support for 
Ocracoke and Hatteras islands

Visit NC showcase region during the PGA Championship at Quail Hollow

Visit NC continues to seize the moment by hosting 19 international media and golf tour operators to watch the 99th PGA Championship at Quail Hollow in Charlotte this past week, showcasing North Carolina's assets as a premier destination for golfers and other visitors. In addition to watching major tournament play, partners Pinehurst-Southern Pines-Area CVB, Gaston County T&T, Visit Charlotte and Visit Cabarrus provided visits  to other attractions and golf opportunities for the fam members. Participants teed up on Pinehurst Resort's Pinehurst No. 2 and Gaston Country Club in Gastonia prior to the tournament, with a post tournament visit to Rocky River Golf Club in Concord.
Visit NC offers recovery support for Ocracoke and Hatteras islands

Visit North Carolina has developed several complimentary opportunities for tourism businesses affected by the power outage on Hatteras Island and Ocracoke.

Eligibility CriteriaParticipation in the below programs is limited to core tourism businesses, visitor attractions and lodging that were closed five business days or more and are located on Ocracoke or Hatteras Islands.
 
Available ProgramsAll programs are subject to availability and will be fulfilled as quickly as Visit NC has capacity to do so. The options are available to qualifying partners through the end of the 2017-2018 fiscal year (ends June 30, 2018).

Travel Deals - Eligible partners have the ability to utilize two complimentary Travel Deals on VisitNC.com
through the end of the 2017-'18 FY. Travel Deals allow partners the opportunity to promote special North Carolina travel offers and packages to interested visitors on VisitNC.com. Travel Deals are featured on every page of the website, as well as within the dedicated Travel Deals section. Travel Deals run on VisitNC.com for 60 days and are highlighted in a monthly eBlast that is distributed to about 45,000 subscribers. This is a $250 value per Travel Deal.

Featured Events - Eligible partners have the ability to utilize two complimentary Featured Events on VisitNC.com
through the end of the 2017-'18 FY. Featured Event listings offer partners the opportunity to promote their upcoming events and festivals in prominent positions on VisitNC.com. Featured Events run for 30 days on VisitNC.com and are highlighted in a bi-weekly eBlast that drops to about 40,000 opt-in subscribers. This is a $150 value per Featured Event.

Video Listings - Eligible partners have the ability to receive a complimentary Video Listing on VisitNC.com
through the end of the 2017-'18 FY. The Video Listing allows partners to include one video on their listing on VisitNC.com. This is a $300 value.

Social Media Posts - Eligible partners have the ability to submit social media posts and assets for consideration to be posted on Visit NC's social media channels (subject to space and existing content schedules). This may include small giveaways. Available through the end of the 2017-'18 FY.
 
Brochure ListingsEligible partners have the ability to receive a complimentary Brochure Listing on VisitNC.com through the end of the 2017-'18 FY. Brochure Listings allow partners to upload one downloadable brochure to their standard listing on VisitNC.com for one year. This is $300 value.

If you have any questions or would like to take advantage of these programs, please contact
Brooks Luquire or Michelle Reino at (704) 552-6565.
Bolstered by sports, summer tourism is running hot in Moore County

Upward of 5,000 people representing more than 25 different countries and 48 states came to the Pinehurst area earlier this month. These figures are especially insightful when you consider that a person staying in a local hotel will spend 2.5 times more than a day visitor. "U.S Kids Golf has been a game changer for this area in the summer for travel tourism," said Caleb Miles with the Pinehurst-Southern Pines-Aberdeen Area CVB. "This is our 11th year, and if you take a 10-year swing, the economic impact has been over $62 million." In fact, the popularity of the international golf championship, coupled with Dixie Softball in Carthage and events and festivals throughout the summer, are fueling strong numbers across the board. Spending related to U.S. Kids Golf is particularly impactful because of the average length of stay and large travel groups. Typically the youth golfer will arrive with parents, siblings, even grandparents.
Sports, museums, other attractions help boost Rowan County's tourism economy

When Rowan County hosted a regional tournament for the Little League World Series in July, the local economy saw a $675,000 boost, according to the Rowan County CVB. The tournament had an attendance of 750 players, coaches, officials, family and fans. That resulted in 500 room nights for local hotels and a total economic impact of $675,000, according to the CVB's James Meacham. "It's continued to be a great sports tourism event for us, not only with the local team participating but also bringing teams from all over the Southeast," Meacham said. That economic boost is part of a local tourism economy that is growing and expected to continue that trend, he said. From 2016 to 2017, lodging revenue increased by 11.2 percent. Examples of the growing local tourism economy, Meacham said, include the Day Out With Thomas and Polar Express events at the N.C. Transportation Museum. Combined, both create 750 room nights for local hotels and have a collective economic impact of more than $4 million, he said.
Vote for Durham Distillery for Best Craft Gin Distillery
 
Durham Distilery in Durham is among the nominations for 10Best's Readers' Choice Awards for Best Craft Gin Distillery. Online voting by readers is now open via USAToday.com's website; click on the hyperlink to vote. Voting ends Sept. 11 at noon.
The Durham Hotel, Raleigh's Le Meridian among '50 rooftop bars across the country'

Noting the season of al fresco dining and drinking is upon us as summer heat subsides, USA Today offers "50 rooftop bars across the country." The photo gallery included The Durham Hotel in Durham and Le Meridian in Charlotte. Of The Durham it was noted, "In North Carolina, The Restaurant at The Durham Hotel offers seafood and bar fare, plus events like yoga, live music and movie screenings."  Of Le Meridian, "In Charlotte, N.C., Le Meridian hosts the city's largest rooftop, City Lights, on the 19th floor with summer cocktails and 360-degree views over the city."
Surveys, Industry, Marketing & Travel Trends
 
With most hotels welcoming pets, how to run a pet-friendly hotel - With most U.S. hotels now welcoming pets, HotelNewsNow offers suggestions for "How to run a pet-friendly hotel." It makes guests feel warm and fuzzy knowing that their four-legged family members can stay with them when they travel. In fact, 51 percent of U.S. hotels allow pets, according to a 2016 survey by the American Hotel & Lodging Association. Properties are even offering many benefits for their guests traveling with pets, such as special menus, food and water bowls upon arrival, and chew toys. Some properties have their own permanent pet residents for guests to interact with. The brand is pet-friendly and provides amenities such as water bowls and dog beds. But along with the added value for guests can be safety concerns for hoteliers if a pet bolts from a room, noise issues if there is excessive barking, and the mess and destruction of furniture, fixtures and equipment that could accompany a stay by man's best friend. Providing guests pet information for the area, possible additional charges and having a contact number for the guest, plus other ideas, are among several things to be considered.
 
Hotels find alternatives to room service - Traditional room service is becoming a service fewer travelers are demanding, reports USA Today. Instead, they are looking to be able to order food the way they do at home. And hotels are responding by forming partnerships with food-delivery services such as Peapod and Grubhub. 
Hawthorn Suites by Wyndham late last year introduced Homemade @ Hawthorn, an in-room cooking program enabling guests to make easy meals. In May, the company launched a pilot program letting guests get groceries delivered to their rooms from Instacart and Peapod. Hyatt Centric has partnered with food-ordering company Grubhub to let guests order from restaurants selected by hotel employees. Residence Inn leaves guests grocery-request forms in their suites. Employees will shop for the requested items, which are added to the final bill with no mark-ups. Hoteliers say they are responding to travelers who crave an experience that resembles their home life. The popularity of cooking competition shows has also made many people enjoy the art of making their own meals.
 
Hoteliers base need for pools on market, guest demand - While the venerable swimming pool remains a staple amenity in countless hotels worldwide, a growing number of hoteliers are now rethinking their properties' aquatic offerings in response to expensive regulatory measures and lofty equipment costs, reports HotelNewsNow. Hotel pools are also being abandoned to put that premium space to a better use that yields greater returns. For some brands and locations, pools are a pricey budget-breaker, destined for only minimal use. Few will argue that it's inexpensive to build and maintain a hotel swimming pool. But opinions differ on whether that expense is worthwhile.
The advantages of living green walls

A recent trend in sustainable building is to construct Living Green Walls, vertical gardens that can be attached to walls or constructed as free-standing structures. They can be used to beautify hotels, restaurants, attractions and other destinations. The concept dates back to the 1930s. Living green walls differ from climbing plants like ivy in that they're planned collections of plants held in a vertical structure to help beautify buildings by bringing nature back into urban environments. Not only are they beautiful, but they have many benefits. Plants take in carbon dioxide, produce oxygen rich air and help by absorbing and cleaning pollutants from the air, acting as a natural filtration system. Buildings are filled with invisible toxic fumes from paints, furnishings, carpets and construction materials, so constructing green interior walls can significantly clear the air. On exterior walls, they provide shade and protect walls from damage from the sun and help insulate the building, resulting in lower energy costs. They also reduce noise levels by blocking high frequency sounds. For more information, contact NC GreenTravel Manager Tom Rhodes at (919) 707-8140.
On North Carolina Weekend for the week of Aug. 17, learn the religious heritage of Lake Junaluska in Lake Junaluska. Wander among the treasures at Gibsonville Antiques & Collectibles in Gibsonville. Celebrate many cultures at the International Block Party in Raleigh. Enjoy a getaway at Cherokee Mountain Cabins in Andrews. And the "House Special" samples the fare at Sweet Potatoes and Miss Ora's Kitchen in Winston-Salem. (Please note: listings are subject to change.) North Carolina Weekend is underwritten by Visit North Carolina. In addition, UNC-TV has made recent editions of North Carolina Weekendavailable online.
In 2016, 68 percent of North Carolina visitors traveled to NCs Piedmont Region, approximately 32.8 million person-trips. Eighty-one percent of visitors to the Piedmont Region are overnight visitors. For more North Carolina visitor information, For more North Carolina visitor information, visit the Visitor Profile Studies or contact Tourism Research Director Marlise Taylor at (919) 447-7748.


Upcoming Industry Meetings & Events

Aug. 21-22 - NC Restaurant & Lodging Assn. Expo, Raleigh
Aug. 21-23 - Connect Marketplace, New Orleans, La.
Aug. 22-25 - Travel Media Showcase, Concord
Aug. 25-29 - SYTA Conference, Albuquerque, NM
Aug. 26-29 - US Travel Assn.'s ESTO, Minneapolis, Minn.
Sept. 6 - NC Assn. of Festivals & Events Fall Seminar, Cary
Sept. 6 - NC Sports Assn. Meeting, Aberdeen
Sept. 13-14 - Blue Ridge Parkway Assn. Fall Meeting, Little Switzerland
Sept. 16-20 - VMA/NCMA/MCASC Regional Meeting and Marketplace, Roanoke, Va.
Sept. 17-18 - NCTIA Tourism Leadership Conference, Charlotte
Sept. 21 - Visit NC TRAC, Washington
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